1. Building developer
community in Russia
Yelena Jetpyspayeva, @mursya
DevRelCon 2016, London

2. past — BEM Program Manager @ Yandex,
Moscow
present — Technology Marketing Manager
@ Bright Computing, Amsterdam
about.me/mursya
Who am I?
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3. Building BEM community in Russia and worldwide
What’s BEM?
A little history
Challenge accepted!
BEM way
Lessons we learned
We’ll talk about
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4. What’s BEM?
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8. Block__Element_Modifier = BEM
BEM as a methodology, invented at Yandex
BEM as a toolkit & a platform, all open source
BEM as a community
in 2015 BEM was team of 30 dev and 1 devrel
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What’s BEM?

9. Little BEM history

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11. Support someone else's code
Refactoring
Reuse
A lot of different frameworks & libs
No dependency management
Where pain comes from
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cat_type_red

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cat_state_wet

20. Block__Element_Modifier
Block__Element_Mod_ModValue
BEM naming convention
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22. Methodology — idea and architecture
Toolbox — tools and SDK
Platform — Libraries, templates, client-side js, etc
Community
BEM
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25. Challenge accepted!

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30. External — build community that learn by themselves, become
skilled enough to be hired, helps to develop, helps to test, develop
together, own parts of BEM, locally & globally
Challenge
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32. External — build community that learn by themselves, become skilled
enough to be hired, helps to develop, helps to test, develop together, own
parts of BEM, locally and globally
Internal — build infrastructure solution for services, win back client base,
improve communication, be transparent, grow internal evangelists
Challenge
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34. BEM ecosystem — self-sufficient
environment where processes work,
benefits are obvious, and community’s life is
not dependant on creators or evangelists

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36. 2 years 2 make

37. BEM way

38. External — build community that learn by themselves, become skilled
enough to be hired, helps to develop, helps to test, develop together,
own parts of BEM, locally & globally — 1st year
Internal — build for services, grow client base, improve communication,
be transparent, grow internal evangelists — 2d year
Goals
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39. › Core product team
› Yandex service teams — BEM users at work and in real life
› Developers outside Yandex — build with BEM / build BEM
Define ourselves
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40. Market
›No developer success stories
›Events for awareness / hiring
›Only what comes from the West is good
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41. Face the community, start to analyse
Lower quantity, better quality
From theory to practise
Move online as much as possible
Build infrastructure
Set the rules
Todo External
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42. Stable and tested product
Build whats needed — no code without a client
Transparent client-oriented communication
Engagement of internal community
Todo Internal
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43. Analyse everything — continuous survey
Internal audit — cost pro developer, hiring from the community
Meet and talk — discover user stories
Discovery
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44. User focused bem.info redesign where community plays bigger role
Events, blog, community dev, external contributors
FORUM
en.bem.info to give it a global tint
social media + working channels (telegram)
Infrastructure & communication
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45. From external conferences to own BEMups
From .ppt to live coding BEMups + webinars + lessons
From live coding BEMups to hackathons
From hackathons to NDA hackathons
Events
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47. Product — quarter planning, public log, release scope, feedback
Communication — internal BEMups with success stories both
from inside and outside
Inner BEM
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48. Lessons learned

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54. Aim global

55. Be trendy

56. Engage

57. Infrastructure matters

58. Devrel gives you more

59. But it needs more time

60. bem.info / github.com/bem-contrib
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61. Head of BEM.Dev at Yandex
HTML/CSS/JS/BEM 24/7
tadatuta@yandex-team.ru
@tadatuta
github.com/tadatuta
Vladimir Grinenko
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62. bem.info @bem_en #b_
mursya@gmail.com @mursya speakerdeck.com/mursya
Contacts
Yelena Jetpyspayeva
Technology Product Marketing & Developer Relations

63. bit.ly/b_devrelcon
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