Seasonal Website Marketing

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Not just for Christmas, Hanukkah, or Valentine's Day, this presentation focuses on how to use past seasonal data and simple, free tools to improve your seasonal website marketing. Includes SEO, content marketing, and PR tips.

Marketing

“With the start of spring and
change of weather, many
Americans visited pharmacy sites
for helping battling seasonal
allergies and colds.”
Source: comScore Media Metrix Ranks Top 50 U.S. Web Properties for March 2013
Seasonal Website Marketing

Using Past Data Trends to
Improve Website Marketing
for Cyclical Opportunities

If You’re Not Collecting
Data…
Seasonal Website Marketing

…Start Today.
Seasonal Website Marketing

What to Focus On
1. Conversions
2. Traffic
3. Popular Content
Seasonal Website Marketing

Look For Trends
Seasonal Website Marketing

Can You See Any Trends?
Seasonal Website Marketing

That’s Easier.
Seasonal Website Marketing

Find Big Monthly Jumps
Seasonal Website Marketing

And Smaller Jumps
Seasonal Website Marketing

This is Interesting…
Seasonal Website Marketing

2 Questions to Ask
1. Why is this happening?
2. How can we take advantage of it?
Seasonal Website Marketing

How to Get the Advantage
1. Understand the trend
2. Create your plan a year ahead of time
3. Execute on time (no later than 6
months ahead of time for SEO)
4. Measure and analyze, repeat
Seasonal Website Marketing

Extra Tips
1. Promote top products from previous season
2. Promote top categories from previous season
3. Offer promotions on previous peak traffic days
4. Step up social efforts before and on peak days
Seasonal Website Marketing

Using Simple Tools to
Improve Website Marketing
for Cyclical Opportunities

The Tools
1. Google Trends
2. Google Instant Search
3. Google News
4. HARO
Seasonal Website Marketing

Can You Guess?
Seasonal Website Marketing

“Christmas Sweater”
Seasonal Website Marketing

9 Content Marketing Ideas
Seasonal Website Marketing

Want Some Links?
Journalists are searching for seasonal topics
Seasonal Website Marketing

HARO
www.helpareporter.com
1. Sign up as a source
2. Look for seasonally topical requests
Seasonal Website Marketing

Free Tip: Recycle Seasonal Pages
a. Avoid dates in URLs
b. Keep URL live all year long (no 404!)
c. Modify content immediately after event
passes to avoid confusion for visitors
Seasonal Website Marketing

Questions?
www.mwi.com
@getmwi
Seasonal Website Marketing

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Seasonal Website Marketing

1. Seasonal Website Marketing Using Past Data Trends & Simple Tools to Improve Website Marketing for Cyclical Opportunities

2. To Every Thing There is a Season… Seasonal Website Marketing

3. “With the start of spring and change of weather, many Americans visited pharmacy sites for helping battling seasonal allergies and colds.” Source: comScore Media Metrix Ranks Top 50 U.S. Web Properties for March 2013 Seasonal Website Marketing

4. Using Past Data Trends to Improve Website Marketing for Cyclical Opportunities

5. If You’re Not Collecting Data… Seasonal Website Marketing

6. …Start Today. Seasonal Website Marketing

7. What to Focus On 1. Conversions 2. Traffic 3. Popular Content Seasonal Website Marketing

8. Look For Trends Seasonal Website Marketing

9. Can You See Any Trends? Seasonal Website Marketing

10. That’s Easier. Seasonal Website Marketing

11. Find Big Monthly Jumps Seasonal Website Marketing

12. And Smaller Jumps Seasonal Website Marketing

13. This is Interesting… Seasonal Website Marketing

14. 2 Questions to Ask 1. Why is this happening? 2. How can we take advantage of it? Seasonal Website Marketing

15. How to Get the Advantage 1. Understand the trend 2. Create your plan a year ahead of time 3. Execute on time (no later than 6 months ahead of time for SEO) 4. Measure and analyze, repeat Seasonal Website Marketing

16. Extra Tips 1. Promote top products from previous season 2. Promote top categories from previous season 3. Offer promotions on previous peak traffic days 4. Step up social efforts before and on peak days Seasonal Website Marketing

17. Using Simple Tools to Improve Website Marketing for Cyclical Opportunities

18. The Tools 1. Google Trends 2. Google Instant Search 3. Google News 4. HARO Seasonal Website Marketing

19. Can You Guess? Seasonal Website Marketing

20. “Christmas Sweater” Seasonal Website Marketing

21. Seasonal Website Marketing

22. 9 Content Marketing Ideas Seasonal Website Marketing

23. Want Some Links? Journalists are searching for seasonal topics Seasonal Website Marketing

24. Seasonal Website Marketing

25. HARO www.helpareporter.com 1. Sign up as a source 2. Look for seasonally topical requests Seasonal Website Marketing

26. Free Tip: Recycle Seasonal Pages a. Avoid dates in URLs b. Keep URL live all year long (no 404!) c. Modify content immediately after event passes to avoid confusion for visitors Seasonal Website Marketing

27. Questions? www.mwi.com @getmwi Seasonal Website Marketing

Seasonal Website Marketing

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