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Seasonal Website Marketing

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Not just for Christmas, Hanukkah, or Valentine's Day, this presentation focuses on how to use past seasonal data and simple, free tools to improve your seasonal website marketing. Includes SEO, content marketing, and PR tips.

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Seasonal Website Marketing

  1. Seasonal Website Marketing Using Past Data Trends & Simple Tools to Improve Website Marketing for Cyclical Opportunities
  2. To Every Thing There is a Season… Seasonal Website Marketing
  3. “With the start of spring and change of weather, many Americans visited pharmacy sites for helping battling seasonal allergies and colds.” Source: comScore Media Metrix Ranks Top 50 U.S. Web Properties for March 2013 Seasonal Website Marketing
  4. Using Past Data Trends to Improve Website Marketing for Cyclical Opportunities
  5. If You’re Not Collecting Data… Seasonal Website Marketing
  6. …Start Today. Seasonal Website Marketing
  7. What to Focus On 1. Conversions 2. Traffic 3. Popular Content Seasonal Website Marketing
  8. Look For Trends Seasonal Website Marketing
  9. Can You See Any Trends? Seasonal Website Marketing
  10. That’s Easier. Seasonal Website Marketing
  11. Find Big Monthly Jumps Seasonal Website Marketing
  12. And Smaller Jumps Seasonal Website Marketing
  13. This is Interesting… Seasonal Website Marketing
  14. 2 Questions to Ask 1. Why is this happening? 2. How can we take advantage of it? Seasonal Website Marketing
  15. How to Get the Advantage 1. Understand the trend 2. Create your plan a year ahead of time 3. Execute on time (no later than 6 months ahead of time for SEO) 4. Measure and analyze, repeat Seasonal Website Marketing
  16. Extra Tips 1. Promote top products from previous season 2. Promote top categories from previous season 3. Offer promotions on previous peak traffic days 4. Step up social efforts before and on peak days Seasonal Website Marketing
  17. Using Simple Tools to Improve Website Marketing for Cyclical Opportunities
  18. The Tools 1. Google Trends 2. Google Instant Search 3. Google News 4. HARO Seasonal Website Marketing
  19. Can You Guess? Seasonal Website Marketing
  20. “Christmas Sweater” Seasonal Website Marketing
  21. Seasonal Website Marketing
  22. 9 Content Marketing Ideas Seasonal Website Marketing
  23. Want Some Links? Journalists are searching for seasonal topics Seasonal Website Marketing
  24. Seasonal Website Marketing
  25. HARO www.helpareporter.com 1. Sign up as a source 2. Look for seasonally topical requests Seasonal Website Marketing
  26. Free Tip: Recycle Seasonal Pages a. Avoid dates in URLs b. Keep URL live all year long (no 404!) c. Modify content immediately after event passes to avoid confusion for visitors Seasonal Website Marketing
  27. Questions? www.mwi.com @getmwi Seasonal Website Marketing
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Not just for Christmas, Hanukkah, or Valentine's Day, this presentation focuses on how to use past seasonal data and simple, free tools to improve your seasonal website marketing. Includes SEO, content marketing, and PR tips.

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