B2B Presentation


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B2B Presentation

  1. 1. Welcome To ‘ Getting More Local Clients Using The Internet’
  2. 2. Question... What Type Of Business Do You Have ?
  3. 3. Question... What Type Of Marketing Do You ALREADY Do ?
  4. 4. Question... How Much Do You Spend On Marketing Each Month ?
  5. 5. IMPORTANT... The Key To Building A Successful Business Is To Have Successful Marketing!
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  8. 8. 82% Of People Who Search For A Business Online Will Take Action (E.g. – Call / Visit)
  9. 9. 34% Of People Use Google Places To Find A Local Business
  10. 10. Of ALL LOCAL Purchases Are Preceded By An Internet Search
  11. 11. PLUS! More Than 50% Of Mobile Users Will Be Using Smart Phones For Their Internet Search By The End Of 2012....
  12. 12. Google Realised This And Launched Google Places! Nov 2010 – Massive Change That Makes Google Places More Visible Than EVER!
  13. 13. So What Does This Mean Your Business?
  14. 14. In MOST Cases A Google Places Listing Will Out Perform A Well Optimised Website For Your Business In Google!
  15. 15. Insert Image
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  18. 18. You Can See How Easily You Can Be Found Using Google Places ...
  19. 19. Are You Taking Advantage of Google Places To Promote Your Business?
  20. 20. Less Than 3% of You Have Claimed Your Google Listing And Only 1% Has Optimized Their Listing To Appear For Target Clients
  21. 21. Claim Your FREE Listing NOW: www.Google.com/places
  22. 22. IMPORTANT: GOOGLE PLACES RULES! 1 – NO Location In The Business Title 2 – ONLY ONE Listing Per Address 3 – UNIQUE Telephone Number Per Listing 4 – DON’T SPAM 5 – DON’T KEYWORD SPAM www.Google.com/Places
  23. 23. 5 Key Optimisation Techniques To A Successful Google Places Listing
  24. 24. <ul><li>1- Fill Out ALL The Boxes! </li></ul><ul><li>o </li></ul><ul><li>Go To Google.com/local </li></ul><ul><li>Click Get Started </li></ul><ul><li>Add New Listing </li></ul><ul><li>Complete Name, Address, Tel </li></ul><ul><li>Complete Website (http://www.) </li></ul><ul><li>Enter Category </li></ul><ul><li>Add Your OWN Category For Your Target Keywords </li></ul><ul><li>Hours Of Operation </li></ul><ul><li>Select ALL Visitors Come To This Address </li></ul>
  25. 25. 2- Add 10 Images You Can Use ANY Images That Represent Your Business. 0 Important: Name The FILE The Keyword You Want To Rank For (e.g.: PlumberOxford.jpg)
  26. 26. 3 – Create Videos From The Images Use Animoto.com To Put Together 30 Second Or So Videos Important – Call The Video FILE The Keyword You Want To Rank For (e.g.: PlumberOxford.avi)
  27. 27. <ul><li>4 – Upload Videos To YouTube.com </li></ul><ul><li>Use Keywords As Title, Description And Tags </li></ul><ul><li>Enter Business Name, Tel </li></ul><ul><li>And Address In Description </li></ul>
  28. 28. <ul><li>5 - Get Citations On Other Sites </li></ul><ul><li>Citations Are Like Links </li></ul><ul><li>Just Business Information </li></ul><ul><li>Leave Them On Other Sites </li></ul><ul><li>Find 75 Citation Sites At: </li></ul>www.directionseo.com/seo-tools/local-citations /
  29. 29. As A Thank You... i FREE Personalised Marketing Review
  30. 30. <ul><li>Your Personalized Review... </li></ul><ul><li>Will Look At Your Target Keywords </li></ul><ul><li>Will Tell You How Many People Are Searching </li></ul><ul><li>Show You Who Is Appearing For Your Target Keywords </li></ul><ul><li>Give Your Ranking Of Existing Places Page (If Applicable) </li></ul><ul><li>Give You A Personalised Plan To Improve Your Exposure </li></ul><ul><li>ALL For FREE! </li></ul>
  31. 31. To Claim Your Personal Marketing Review Email: [email_address]