Planning research for Clash Magazine

1. Planning Research
GEORGIA WILLIAMS

2. CLASH MAGAZINE
THE PRICE ON THIS COVER IS
£3.99 SHOWING ME THAT IT
IS A REASONABLE PRICE.
THE LAYOUT OF THIS PARTICULAR MAGAIZINE
COVER IS VERY SIMPLE AND ORDERED WITH
VERY LITTLE WRITING MAKING IT MORE
ATTRATIVE DUE TO NOT BEING CLUTTERD
THEREFORE MAKING THERE TOO MUCH TO
LOOK AT.
DUE TO THE QUALITLY OF THIS MAG COVER SHOWS
ME THAT IT IS VERY HIGH QUALITY, ONE BEING THE
PHOTOGRAPH AND THE OTHER BEING THAT THE
COLOURS AND FONTS IN THE THIS MAG COVER
HAQVE BEEN CHOSEN CAREFULLYT AND WITH A LOT
OF THOUGHT. I CAN TELL THIS BECAUSE OF HOW
ATTRACTIVE IT IS, BEUING SO SIMPLE BUT AFFECTIVE.
“HIGH LIFE BEHING THE SWAG OF ASAP ROCKY” THIS
SHOWS ME THAT THGEY ARE PLAYING WITH THE WORDS TO
BE APPROPRIATE TO WHO THE STORY IS ABOUT. CHANGING
‘SCENE’ TO ‘SWAG’ DUE TO THE FACT ASAP ROCKY OS
KNOWN FOR HIS UNIQUE FASHION TRENDS. THEREFORE
INTREGUING READERS TO WHAT HE IS TRULY LIKE BHIND ALL
THE FLAHY CLOTHES, ALSO DUE TO ASAP NOT BEING A VERY
OPEN CELEBRITY, PEOPLE WILL BE MORE CURIOUS TO SEE
WHAT HIS “HIGH LIFE” IS LIKE.
THE TEXT STYLE IS SIMPLE THROUGHOUT, BEING A SIMPLE AND EASY TO READ FONT.
I THINK THEY HAVE CHOSE A FONT LIKE THIS ONE BECAUSE OF THE SIMPLE LAYOUT
OF THE MAGAZINE, BECAUSE THE FRONT COVER WOULD LOOK UNATTRATIVR WITH
A FANCY AND HARD TO READ FONT. APART FROM THE MAIN MASTHEAD “HIGH
LIFE” WHICH IS IN A DIFFERENT FONT DUE TO THE CONTENT.
THE MAIN COVER STRORY OF THIS
PARTICULAR CLASH ISSUE IS ON ASAP ROCKY
AND HIS HIGH LIFE, DUE TO ASAP BECOMING
‘HIP-HOP’S NEW IT BOY’. TALKING TO HIM
ABOUT HIS NEW TRACKS, TAKING OVER THE
FASHION WORLD, ART AND HOW HE IS MORE
THAN JUST A RAPPER, “BEHIND THE SWAG OF
ASAP ROCKY”.
THERE ARE OTHER STORIES FEATURED IN THIS
ISSUE SUCH AS MAC MILLER, FATIMA AL
QADIRI, JIMMY CLIFF, GHOSTPOET AND LIARS.
I THINK THIS PARTICULAR SHOT OF ASAP ROCKY IS
APPROPRIATE FOR THIS ISSUE WHICH EXPLAINS ABOUT
HIS HIGH LIFE AND HOW HE IS TAKING OVER THE
FASHION WORLD. HIS GOLD TEETH, UNIQUE STYLE AND
DESIGNER BRANDS WITHING THIS PHOTOGRAPH SHOWS
THAT HE IS MAKING AN IMAGE FOR HIS PASION FOR
FASHION AND HOW HE IS DIFFERENT.

3. AUDIENCE
Clash magazine press pack shows that their target audiences range from the ages 21-30 years of age. 37%
between the ages of 21 to 25 and 34% being aged between 26-30.
Clash’s press pack also states that they have both female and male readers, 52% of their readership is male.
Despite having more males readers, Clash have a target audience of both sex’s due to the only being a slim
difference between male and female readers.
Clash’s target audience are normally people with a very strong passion towards music and stats show that 42%
of their audience purchase music at least every week and 86% purchase music every month. Their audience
are also displayed as being avid tech users.
Due to being a British magazine located in the UK, clash’s audience are mainly located throughout Britain. The
main audiences are located in London and the east with 43% of their readers, 22% throughout the North, 11%
in Scotland and 7% in the Midlands. Therefore Clash’s targeted in the London and east area.
Stats also show that 67% of the magazines readers spend at least over £100 on clothes shopping every month,
demonstrating that Clash’s target audience are mainly working class.

4. LANGUAGE
The language throughout the magazine is very formal despite it being a quirky and entertaining
design of magazine. Due to having the target audience age range from 20-36, it uses a wide range of
advance vocabulary and the language style id very intellectual.
Due to the target audience the text has features such as rude and adult language within articles to
therefore making the readers feel like they can relate more and make it seem like the text talks to
the readers and almost treats them like adults.
Due to the readers of the magazine being music lovers, the text throughout the magazine uses a lot
of music terminology, meaning it can connect to the readers as much as possible to therefore mean
they have an enjoyable read.