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Understanding financial
      objectives
Key terms
              Can you match the key word to the correct definition?

Key word                                Definition
Assets                                  raw materials and other items necessary
                                        to production to take place. They also
                                        include finished products that have not
                                        been sold
Capital                                 measures the ability of a business to meet
                                        its short term debts
Creditors                               cash the business has for its day to day
                                        running
Inventories                             represent money owed by a business
Liquidity                               people or organisations to which a
                                        business owes money
Working capital                         money invested into the business and is
                                        used to purchased assets
Liabilities                             items owned by a business
We will examine

• How to analyse balance sheets
• How to analyse income statements
• How to use financial data for comparisons,
  trend analysis and decision making
• The strengths and weaknesses of financial
  data in judging a businesses performance
A balance sheet is a
       financial statement
   What is a
    recording the assets and
   liabilities od a business on
balance sheet?
   a particular day at the end
    of and accounting period
A BALANCE SHEET
SHOULD ALWAYS
   BALANCE!
Balance sheet relationships
1. ASSETS=LIABILITIES

2. TOTAL ASSETS = CURRENT ASSETS+ NON
                    CURRENT ASSETS

3. LIABILITIES= SHARE CAPITAL+ BORROWINGS
                +RESERVES
Balance sheets are an essential source of
information for a variety of business decisions
and for a number of stakeholders;

• Shareholders
• Suppliers
• Managers
Assets
1. First classification
• Non-current assets (e.g. land, property)
• Current assets (e.g. cash, inventories)

2. Second classification
• Tangible assets (e.g. machinery, equipment)
• Intangible assets (e.g. goodwill, brands)
Liabilities


• Current liabilities (e.g. overdraft, tax due)
• Non-current liabilities (e.g. bank loan,
  mortgages)
• Total equity (shareholders’ funds)
Structure of a Balance sheet
    Name of the business and date

               Assets

              Liabilities

             Financed by
Structure of the balance sheet
               Marks and Spencer’s consolidated balance sheet as at 31st March 2008
                                                                                      2008
                                                                                       £m
In-tangible non-current assets                                       305.5
Tangible non-current assets                                          5673.8
Inventories                                                          488.9
Receivables and cash                                                 692.8
Total assets                                                         7167.0
Current liabilities                                                 (1988.9)
Net current liabilities                                              (807.2)
Non-current liabilities                                             (3208.1)
Total liabilities                                                   (5191.0)
Net assets                                                           1964.0
Share capital                                                        628.0
Reserves and retained earnings                                       1336.0
Total equity                                                         1964.0
Interpreting the balance sheet
Managers , potential investors and accountants
can gain a great deal of information about a
company from reading its balance sheet

It is possible to assess the short-term financial
positions of the business and its longer-term
financial strategy
Short term
• Ability to pay bills
• Shows the businesses short term debts (current
  liabilities) and also the current assets it has to pay
  these debts (creditors)
• This is known as the working capital (current assets-
  current liabilities)
• If a business has more current assets than current
  liabilities it has a positive figure
• If it has more current liabilities than current assets it
  has a negative figure-this causes liquidity problems
Long term

• Movement of non-current (fixed) assets-
  increase in non-current assets indicates a
  rapidly growing company
• Where capital has come from- borrowing
  money can be risky
• Reserves- indication of business profits
Working capital

Working capital                Current Assets                       Current
Essential for the day to       Cash at the bank, trade
                                                         LESS      Liabilities
  day running of the       =   and other receivables,           Debts, trade and other
       business                      inventories                  payables, tax due

  • Measures the amount of money available to a
    business to pay its day to day expenses
  • Working capital is what remains of a
    business’s liquid assets once it has settled all
    its immediate debts
Too much WC
• Holding excessive amounts of WC is not wise
• Liquid assets e.g. cash has little or no return
  for the business
• A well managed business will hold sufficient
  liquid assets to meet its need for WC
         Factors influencing the amount of WC
                   • Volume of sales
           • Amount of trade credit offered
               • If the firm is expanding
            • Length of the operating cycle
                   • Rate of inflation
Causes of WC problems


•   External changes
•   Poor credit control
•   Internal problems
•   Financial mismanagement
How important is WC?
• WC can be described as the ‘lifeblood’ of a
  successful enterprise
• If a business becomes insolvent it will be
  forced to close down
WC is important for;
1. Small businesses
2. Businesses wishing to expand
3. Businesses with a long working cycle
Depreciation
The reduction of the value of an asset over a
period of time
    Year                Value of asset on    Amount
                        Balance Sheet at     depreciated
                        end of year (£)      annually (£)
    2008                60000                20000
    2009                40000                20000
    2010                20000                20000
    2011                0                    20000

    Depreciation of brewing equipment in ‘The Norfolk Ale Company’
Why do firms depreciate assets?
Firms need to spread the cost of an asset over its useful
life
Depreciating assets ensures the value of the business is
relatively accurate
It allows firms to calculate the true cost of production

Resale value declines for a number of reasons;
• Wear and tear
• Availability of modern equipment
• Poor maintenance
Depreciation: A non-cash expense


• It is an expense or a cost that is recorded on
  the income statement
• However, it is not a cash expense- it doesn’t
  require the business to make any cash
  payment
Effects of depreciation
                    Too much                      Too little
Balance sheet       Value of the business will be Will give a false impression
                    understated                   of the company’s worth

Income statements   Expenses are over             Reduces expense incurred
                    estimated, reducing the       by the business, this will
                    level of profits              over estimate profit

Wider effects       Business may look             May make the company
                    unattractive to possible      look more attractive to
                    investors. Tax liability on   possible investors but will
                    profits which HMRC might      also increase its tax liability
                    investigate. Business may
                    record a surplus when the
                    asset is sold
Income Statements


An accounting statement showing
 a firms REVENUE over a trading
period and all the relevant COSTS
 generated to earn that revenue
Key phrases

A LOSS is a situation where a business’s
expenditure exceeds its revenue over a specific
trading period.

PROFIT can be defined in a number of ways, but
is essentially the surplus of revenue over costs.
What is profit?

1. Gross Profit- calculated by deducting direct costs
   from a business’s sales revenue. It gives a broad
   indication of a company’s performance without
   taking into account costs such as overheads
   (indirect costs).
2. Net profit- a further refinement of the concept of
   profit and is revenue less direct costs and indirect
   costs. It gives a better indication of the performance
   of a business.
Quality of profit
• Firms regard profit that is likely to continue onto the
  future as high quality profit e.g. a successful new
  product
• Selling off an asset may add to a company’s overall net
  profit, however will not continue into the future- this is
  known as low quality profit
• The amount of trading or operating profit earned is
  more likely to represent high quality profit
• Shareholders are interested in the quality of profit as it
  gives an indication of the company’s potential to pay its
  dividends
Structure of an income statement
    Name of business

Revenue

LESS direct costs       Usually referred to as COGS

Gross Profit

LESS indirect costs

Operating profit        An indicator of a firms performance

PLUS financing costs

Net profit before tax   Profit on which the Inland Revenue
                        bases its tax calculations
LESS corporation tax

Net profit after tax    Important form of tax as the firm
                        can decide what to do with this
Income statements and PLCs

• PLCs are required by law to publish their accounts

             Group Income statements
• In The last 25years many companies have been taken over by others to
  form groups. Each company within such a group retains a separate legal
  identity. But the group is also legally obliged to produce a group income
  statement (and balance sheet)

          Income statements and the law
• The legal requirements relating to income statements are set out in the
  Companies Act 2006. (see book pg 26-27)
Interpreting Income Statements
Managers                             Shareholders
• Cost of sales                      • Operating
  and expenses                         and net
• Turnover and                         profits
  operating profit                   • Turnover
• One-off items                      • Retained
                                       profit
                          Income     • dividends

                        Statements
Employees
• Expenses(especially                 HM Revenue and
  wage costs)                         Customs
• Profits after tax                   • Net profit
• Retained profits v                    before tax
  dividends                           • Depreciation
Financial data for comparisons, trend
    analysis and decision-making pg28-29
Balance sheets
• The business’s working capital position
• The extent of the business’s long term debts


Income statements
•   Trends
•   The period to which the income statement relates
•   Comparing gross and net profit
•   The Business(es) to which the income statement relates
Strengths and weaknesses of financial
       data in judging performance
• Window dressing
• Financial statement is a historical document- not
  necessarily a good indication of what will happen in
  the future
Balance sheet                               Income statement
Provides a measure of the value/worth of a Offers valuable information to
business                                   stakeholders- it indicates growth

Shows sources of capital used by a          Provides details of costs
business
                                            Shows net profit (interested stakeholders)
Shows if the business has used expensive
sources of capital

Illustrates cash/liquidity
Limitations of financial data
• Quality of leadership is not shown by financial
  data

• What is the position of the business in the
  market?

• What about the motivation and performance
  of the workforce?

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Understanding financial objectives

  • 2. Key terms Can you match the key word to the correct definition? Key word Definition Assets raw materials and other items necessary to production to take place. They also include finished products that have not been sold Capital measures the ability of a business to meet its short term debts Creditors cash the business has for its day to day running Inventories represent money owed by a business Liquidity people or organisations to which a business owes money Working capital money invested into the business and is used to purchased assets Liabilities items owned by a business
  • 3. We will examine • How to analyse balance sheets • How to analyse income statements • How to use financial data for comparisons, trend analysis and decision making • The strengths and weaknesses of financial data in judging a businesses performance
  • 4. A balance sheet is a financial statement What is a recording the assets and liabilities od a business on balance sheet? a particular day at the end of and accounting period
  • 5. A BALANCE SHEET SHOULD ALWAYS BALANCE!
  • 6. Balance sheet relationships 1. ASSETS=LIABILITIES 2. TOTAL ASSETS = CURRENT ASSETS+ NON CURRENT ASSETS 3. LIABILITIES= SHARE CAPITAL+ BORROWINGS +RESERVES
  • 7. Balance sheets are an essential source of information for a variety of business decisions and for a number of stakeholders; • Shareholders • Suppliers • Managers
  • 8. Assets 1. First classification • Non-current assets (e.g. land, property) • Current assets (e.g. cash, inventories) 2. Second classification • Tangible assets (e.g. machinery, equipment) • Intangible assets (e.g. goodwill, brands)
  • 9. Liabilities • Current liabilities (e.g. overdraft, tax due) • Non-current liabilities (e.g. bank loan, mortgages) • Total equity (shareholders’ funds)
  • 10. Structure of a Balance sheet Name of the business and date Assets Liabilities Financed by
  • 11. Structure of the balance sheet Marks and Spencer’s consolidated balance sheet as at 31st March 2008 2008 £m In-tangible non-current assets 305.5 Tangible non-current assets 5673.8 Inventories 488.9 Receivables and cash 692.8 Total assets 7167.0 Current liabilities (1988.9) Net current liabilities (807.2) Non-current liabilities (3208.1) Total liabilities (5191.0) Net assets 1964.0 Share capital 628.0 Reserves and retained earnings 1336.0 Total equity 1964.0
  • 12. Interpreting the balance sheet Managers , potential investors and accountants can gain a great deal of information about a company from reading its balance sheet It is possible to assess the short-term financial positions of the business and its longer-term financial strategy
  • 13. Short term • Ability to pay bills • Shows the businesses short term debts (current liabilities) and also the current assets it has to pay these debts (creditors) • This is known as the working capital (current assets- current liabilities) • If a business has more current assets than current liabilities it has a positive figure • If it has more current liabilities than current assets it has a negative figure-this causes liquidity problems
  • 14. Long term • Movement of non-current (fixed) assets- increase in non-current assets indicates a rapidly growing company • Where capital has come from- borrowing money can be risky • Reserves- indication of business profits
  • 15. Working capital Working capital Current Assets Current Essential for the day to Cash at the bank, trade LESS Liabilities day running of the = and other receivables, Debts, trade and other business inventories payables, tax due • Measures the amount of money available to a business to pay its day to day expenses • Working capital is what remains of a business’s liquid assets once it has settled all its immediate debts
  • 16. Too much WC • Holding excessive amounts of WC is not wise • Liquid assets e.g. cash has little or no return for the business • A well managed business will hold sufficient liquid assets to meet its need for WC Factors influencing the amount of WC • Volume of sales • Amount of trade credit offered • If the firm is expanding • Length of the operating cycle • Rate of inflation
  • 17. Causes of WC problems • External changes • Poor credit control • Internal problems • Financial mismanagement
  • 18. How important is WC? • WC can be described as the ‘lifeblood’ of a successful enterprise • If a business becomes insolvent it will be forced to close down WC is important for; 1. Small businesses 2. Businesses wishing to expand 3. Businesses with a long working cycle
  • 19. Depreciation The reduction of the value of an asset over a period of time Year Value of asset on Amount Balance Sheet at depreciated end of year (£) annually (£) 2008 60000 20000 2009 40000 20000 2010 20000 20000 2011 0 20000 Depreciation of brewing equipment in ‘The Norfolk Ale Company’
  • 20. Why do firms depreciate assets? Firms need to spread the cost of an asset over its useful life Depreciating assets ensures the value of the business is relatively accurate It allows firms to calculate the true cost of production Resale value declines for a number of reasons; • Wear and tear • Availability of modern equipment • Poor maintenance
  • 21. Depreciation: A non-cash expense • It is an expense or a cost that is recorded on the income statement • However, it is not a cash expense- it doesn’t require the business to make any cash payment
  • 22. Effects of depreciation Too much Too little Balance sheet Value of the business will be Will give a false impression understated of the company’s worth Income statements Expenses are over Reduces expense incurred estimated, reducing the by the business, this will level of profits over estimate profit Wider effects Business may look May make the company unattractive to possible look more attractive to investors. Tax liability on possible investors but will profits which HMRC might also increase its tax liability investigate. Business may record a surplus when the asset is sold
  • 23. Income Statements An accounting statement showing a firms REVENUE over a trading period and all the relevant COSTS generated to earn that revenue
  • 24. Key phrases A LOSS is a situation where a business’s expenditure exceeds its revenue over a specific trading period. PROFIT can be defined in a number of ways, but is essentially the surplus of revenue over costs.
  • 25. What is profit? 1. Gross Profit- calculated by deducting direct costs from a business’s sales revenue. It gives a broad indication of a company’s performance without taking into account costs such as overheads (indirect costs). 2. Net profit- a further refinement of the concept of profit and is revenue less direct costs and indirect costs. It gives a better indication of the performance of a business.
  • 26. Quality of profit • Firms regard profit that is likely to continue onto the future as high quality profit e.g. a successful new product • Selling off an asset may add to a company’s overall net profit, however will not continue into the future- this is known as low quality profit • The amount of trading or operating profit earned is more likely to represent high quality profit • Shareholders are interested in the quality of profit as it gives an indication of the company’s potential to pay its dividends
  • 27. Structure of an income statement Name of business Revenue LESS direct costs Usually referred to as COGS Gross Profit LESS indirect costs Operating profit An indicator of a firms performance PLUS financing costs Net profit before tax Profit on which the Inland Revenue bases its tax calculations LESS corporation tax Net profit after tax Important form of tax as the firm can decide what to do with this
  • 28. Income statements and PLCs • PLCs are required by law to publish their accounts Group Income statements • In The last 25years many companies have been taken over by others to form groups. Each company within such a group retains a separate legal identity. But the group is also legally obliged to produce a group income statement (and balance sheet) Income statements and the law • The legal requirements relating to income statements are set out in the Companies Act 2006. (see book pg 26-27)
  • 29. Interpreting Income Statements Managers Shareholders • Cost of sales • Operating and expenses and net • Turnover and profits operating profit • Turnover • One-off items • Retained profit Income • dividends Statements Employees • Expenses(especially HM Revenue and wage costs) Customs • Profits after tax • Net profit • Retained profits v before tax dividends • Depreciation
  • 30. Financial data for comparisons, trend analysis and decision-making pg28-29 Balance sheets • The business’s working capital position • The extent of the business’s long term debts Income statements • Trends • The period to which the income statement relates • Comparing gross and net profit • The Business(es) to which the income statement relates
  • 31. Strengths and weaknesses of financial data in judging performance • Window dressing • Financial statement is a historical document- not necessarily a good indication of what will happen in the future Balance sheet Income statement Provides a measure of the value/worth of a Offers valuable information to business stakeholders- it indicates growth Shows sources of capital used by a Provides details of costs business Shows net profit (interested stakeholders) Shows if the business has used expensive sources of capital Illustrates cash/liquidity
  • 32. Limitations of financial data • Quality of leadership is not shown by financial data • What is the position of the business in the market? • What about the motivation and performance of the workforce?