For more information, please visit www.gec-singapore.com

2. Done By:
TEAM PFLIQ

3. Done By:
TEAM PFLIQ
Culumn’s make use of 3 Rs

4. A typical Shoe
box
Insert pictures of
typical shoe box here

5. Our
prototype:

6. How much paper material is
potentially save from 1
shoe box.
Imagine a shop,
then a country
then the earth
Culumn uses 11~ 15% less material
on shoe boxes

7. How we make $$$?

8. How we make $$$?
Who are our customers?
- CHARLES AND KEITH
- Bata
- PAZZION
- SCHU

9. How we make $$$?
Who are our customers?
- CHARLES AND KEITH
- Bata
- PAZZION
- SCHU
Whats in it for them?

10. How we make $$$?
Who are our customers?
- CHARLES AND KEITH
- Bata
- PAZZION
- SCHU
Whats in it for them?
Cost Savings
-LESSER BY 0.08 DOLLARS/ BOX

11. How we make $$$?
Who are our customers?
- CHARLES AND KEITH
- Bata
- PAZZION
- SCHU
Whats in it for them?
Cost Savings
-LESSER BY 0.08 DOLLARS/ BOX
PR
- RECYCLE LOGO, ECO-FRIENDLY LOGO.

12. How we market & educate

13. How we market & educate
Customers will be curious
about design

14. How we market & educate

15. How we market & educate
Concepts will be taught
by shop staff

16. How we market & educate

17. How we market & educate
Each box can save up to
150 cm2 of paper

18. How we market & educate

19. How we market & educate
Every 1500 pairs
of shoes SOLD will save 66
trees

20. How we market & educate

21. Today’s problem is caused by
yesterday’s solution.

23. A Eco-friend journey starts with
Culumn.

25. WE HAVE SPARED THE TREES, IT’S YOUR
TURN TO MAKE THE DIFFERENCE