OTT & Multiscreen - Turning Internet Threats into Entertainment Opportunities

GabrielDusil
ChiefMarketing&
CorporateStrategyOfficer
VisualUnityGlobala.s.
cz.linkedin.com/in/gabrieldusil.
gdusil.wordpress.com.
gabriel.dusil@visualunity.com.
Turning
InternetThreats
into
Entertainment
Opportunities

©2014 gabriel@dusil.com
gdusil.wordpress.com
Page
2
View this video presentation from our Web Seminar Series, or
download the native PowerPoint slides, here:
• http://gdusil.wordpress.com/2014/03/12/turning-internet-threats-into-
entertainment-opportunities
• http://gdusil.wordpress.com/
Additional presentations, white papers, and spec sheets can be found
on our corporate web-site, here:
• http://www.visualunity.com/en/resources/
Download the Original Presentation
- Turning Internet Threats
into Entertainment Opportunities

Page
3
Digital Industry
Evolution
Capacity
100+ Exabytes*
70% is video
Entertainment
1.8b+ TV’s
Connected**
Devices
30b+ Devices***
“Internet of Things”
Connectivity
Data
People
Internet
Generation
90’s
&
00’s 10’s
Digital
Society
Sources: *Cisco, **Informa, ***ARM, by2016

Page
4
Industry
Wars
Front Lines
• Subscriber Ownership
• Industry Relevance
• Revenue Protection
Computing
Entertainment Communication

Page
5
LicenseOwnView
Evolving Consumption of Entertainment

Page
6
Broadcast Over the Top
Internet
Broadcast
Services TV
Cloud
Services
S
T
B
router
“OvertheTop”
PC
Tablet
mobile

Page
7
Channel Hopping  Search & Discover
|

Page
8
Todayweneedtobuy
thewholestoretoget
afewbooks
Tomorrowwewilljust
getwhatwewantto
consume
Granularity of Choice

Page
9
Cutting the Cord
Increased
Spending
22%
Spending
Unchanged
63%
Reduced
Spending
8%
Eliminated
Spending
7%
Global
Subscription
Changes
Cut the
Cord
Ericsson -TV &Video, Changing theGame ('12)
0% 20% 40%
Not Watching Enough TV
Only Using Internet Services
Saving Money
No Suitable Packages
Reduced
Spending
Reasons

Page
10
Subscribers
ISP vs. OTT
Subscribers
Networking Entertainment
Infrastructure
ISP Cost
ISPOTT
ISPCostdue
toOTT

Page
11
61% 79% 9% 1%
0
200
400
millions
InternetSubscribers('12)
ISP OTT
Sources: Sandvine, Cisco, GCI, Internet World Stats
Netflix penetration numbers are for the USAonly.
AssalesinOTT
increase,ISPshave
theburdentoinvest
inbandwidthtokeep
upwithdemand 13
45 80 160+
0
50
100
150
Europe
North
America
Netflix
HD
Top
1%
GBperMonth
Internet
Penetration
Opportunity

Internet
Usage

Page
12
Without OTT
Europe Uses…
• Web streaming
• YouTube
• P2P Sharing
Internet Usage - USA vs. Europe
Sandvine-GlobalInternet
PhenomenaReport(12.2H)
0%
10%
20%
Europe
USA
Opportunity


Page
13
NetNeutrality Internet Governance
Video will be 70%
of Global Traffic by 2016
• 11.0 billion HD movies*
0
20
40
60
80
Exabytes
OtherData
Web,email,Data
P2PFileSharing
Internet
Traffic
Forecast
OtherVideo
TV&LiveInternet
Short-formVideo
Long-formVideo
Cisco -Visual Networking Index, Forecast &Methodology ‘11–’16
*Using anaverage of6GB for a1080p movie
InternetGovernance:
DataDiscrimination,Traffic
Shaping,BandwidthCaps,
Blocking&Filtering,
PremiumRates,etc.

Page
14
Mobility Apps
Mobile
Telephony
Interaction
3apps:voice,text,contacts
Distribution Operator
MobileOperator
Differentiation
High
(speed&performance)
Handset
Differentiation
Reliability&
QualityofService
Purchasing Phone-centric
Mobile
Lifestyle
1+millionapps:allneeds
Internet
Low
(price&consumption)
UserExperience,
Efficiency&Flexibility
App-centric

Page
15
BitTorrent
12%
Cyber lockers
5%
Legitimate
76%
eDonkey, gnutella,
other P2P,
UseNet, 7%
Pornography
36%
Films,
35%
TV, 13%
Games, 7%
Software, 4%
Music, 3%
Anime, 1%
Other, 1%
Top 10K
torrents
Internet Piracy Entertainment Industry
Envisional - An Estimate of Infringing Use
of the Internet (11.Jan)

Page
16
NapsterShuts
down@26m
users
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
1999
BitTorrent Inc.announces150m
active users(Jan‘12),growingat
50%peryear
An Internet Piracy Epidemic?
Napster
KaZaA
Megaupload
BitTorrent
KaZaApeaks
@34musers
Megauploadshuts
down@180musers

Page
17
Relative Release Windows
for Premium Content
USA
USA
USA
USA
USA
USA
241 2 3 4 5 6 70
Own Rent PayTV TV
months
Cinema
International
VoD
Int’l
Int’l
Int’l
Int’l
Int’l
Head-end
Long-tail
Revenue

Page
18
IllegalFrustrations
• Poor quality & corrupt files
• Incomplete bundles
• Content management
• Security issues
• It’s illegal!
• Content Availability
• No Complex DRM
• Content Portability
• It’s Free!
• Enhanced User Experience
• Personable & Interactive
• Recommendation Engines
• Quality Consistency
• Piece of Mind: “A goodcitizen”
• Lack of Availability
• Attractive Price
• Content Upgradability
• One-Stop-Shop
IllegalMotivators
LegalMotivators
LegalFrustrations

Page
19
lost
to
lost
to
lost
to
lost
to
hasn’treplaced
hasn’t
replaced
hasn’t
replaced
hasn'treplaced
BlametheInternet... ...orthanktheInternet

Page
20
Social Influence
on Consumption
0% 20% 40%
USA
Europe
How Subscribers Consume
Internet Content
Watch Suggested Videos
Read Ratings & Reviews
Read Online Forums
Read Blogs
Listen to Suggested Music
View Photosharing Sites
Listen or Watch Podcasts
Forrester -Boost Your Content Ecosystem With Video (12.May)

Page
21
Broadcast
Centric
Social
Centric
Social
Apps
Broadcast

Page
22
Computing
OTT Binds
All Three
Industries
Entertainment Communication

Page
23
OTT Evolution -
Content Discovery
Viewing
Stats
Social
Media
Buying
Behavior
Preference
“YourLikes&
Dislikes”
Reviews,
News,&
Ads
Collaborate
“viewers
liked”
“Friend’s
liked”
ARecommendation
Engineisnotjustabout
ContentSuggestions
It’saboutaMeaningful
&PersonalEngagement

Page
24
Coms
Video
Music
Gaming
Storage
Productivity
Social
Media
OTT Evolution –
More Than Video
OTTwillbring
thefutureof
Entertainment
totomorrow’s
DigitalSociety

Page
25
Coms
Video
Music
Gaming
Storage
Productivity
Social
Media
OTT Evolution –
More Than Video
OTTwillbring
thefutureof
Entertainment
totomorrow’s
DigitalSociety

Page
26
OTT,
9%
TV & Video,
91%
2017
OTT - 37b US$ by 2017
Market - Broadcast & OTT
CAGR = Compounded Annual Growth Rate
TV & Video market estimated at
$395b globally, by 2017
0
10
20
30
billionUS$
Transaction
Subscription
Advertising
Global OTT Forecast '11-'17

Page
27
Tier 2
• Horizontal: National Companies
• Vertical: Regional Broadcasters, Affiliates,
Aggregators, MSO (i.e. Cable operators)
OTT Evolution - Vertical Tiers
Tier1
• Horizontal: Global Companies
• Vertical: Broadcasters, Telcos, Enterprises
Tier3
• Horizontal: Regional Companies
• Vertical: Online Retailers, Faith,
Higher Education,

Page
28
Online Video – Market Opportunities
OTA = Over the Air
OTT = Over-the-Top Content
NetworkOperators
Enterprise
Content
Creation
Delivery
Corporations
Government
Non-Profit
Satellite
HousesofWorship
Education
Media
Companies
Cable OTT
Distribution
Theatre
Broadcasters
Radio
CDN
Cinema
OnlineMedia
ConsumerBrands Production
Music
Freelance
FilmStudios
Advertising
Events

Page
29
USA
Europe,Canada,Asia
18-24 months
behindUSA
EmergingMarkets
36-48 mths
behindUSA
OTT Evolution

Page
30
Broadcast Web
Film Video
Image DB
Audio Disc
Scheduler
Live VoD
Metadata
Transcode
Profiles Bitrate
Frame Rate
Dashboard
Analytics Report
ManagementRelationship
Recommendation
Search Rate
LinkShield
GeoIP DRM
Gateway
Payment Ads
Adaptive
Optimized
Live Streaming
Tiered Storage
Portal Player
Apps eShop
Responsive STB
Social Secure
Library Search
Create Contribute Manage Deliver Consume
 SaaS  PaaS

cz.linkedin.com/in/gabrieldusil
gdusil.wordpress.com
gabriel.dusil@visualunity.com

Page
32
Synopsis – Turning Internet Threats into
Entertainment Opportunities
• The entertainment landscape has changed more in the last decade, than in
the 60+ years of broadcast. Much of this disruption can be attributed to the
growth of the internet. From this infrastructure, several battles are raging
under the feet of consumers; Broadcast has a new adversary called OTT (Over
the Top Video); ISPs are struggling to keep up with bandwidth demands of
video; mobile infrastructures have also witnessed significant changes in
consumer behavior as applications overshadow handset features. This
presentation explores the various battles taking place between the
communication, computing and entertainment industries. The global
landscape in subscriber behavior continues to change rapidly, and OTT has the
potential to be at the center of it all.

Page
33
Tags - Turning Internet Threats into Entertainment
Opportunities
• BitTorrent, Blu-Ray, Broadcast, Connected TV, Copyright Infringement, Digital
Millennium Copyright Act, Digital Rights, Digital Video, DMCA, DRM, File
Sharing, Gabriel Dusil, Internet Piracy, Internet Video, KaZaA, Linear Broadcast,
Linear TV, Megaupload, Megauploader, Motion Picture Association of
America, MPAA, Multi-screen, Multiscreen, Napster, New Media, Online
Video, Online Video Platform, OTT, Over the Top Content, OVP, P2P, Peer to
Peer, piracy, Piratez, PlayReady DRM, Recording Industry Association of
America, RIAA, Search & Discovery, Search and Discovery, second screen,
Smart TV, Social TV, TV Everywhere, Visual Unity

OTT & Multiscreen - Turning Internet Threats into Entertainment Opportunities

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