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Objective: Discovery! ,[object Object],[object Object],[object Object],* Based on  Blue Ocean Strategy,  W. Chan Kim and Renee Mauborgne Harvard Business School Press (2 million copies sold in 41 languages)
How Bad Can It Get?
“ Turn SCE to Aux”
What’s “Blue”?  Sailing Boldly Into The Unknown
Innovate in the Face of Challenges
Blue vs Red Oceans ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blue Ocean Businesses
Nothing New ,[object Object],[object Object],[object Object],[object Object]
Not Just Products
David Faces Goliath ,[object Object],[object Object],[object Object],[object Object]
How “Davids” Win ,[object Object],[object Object],[object Object],Source: “How David Beats Goliath” by Malcolm Gladwell,  The New Yorker  5/11/09; study of wars fought over the last 200 years between strong and weak combatants.  T. E. Lawrence
Why You Want to Be Blue ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blue vs Red ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cornerstone: Value Innovation Costs Buyer Value Value Innovation
Exercise: Finding Blue Around You
“ Blue Holes”: Are  You  Ready for Blue?  Reduce Eliminate Create Raise New  Value Curve
Into The Wild Blue:  The Strategy Canvas Factors of Competition
Three Characteristics of Good Strategy ,[object Object],[object Object],[object Object]
The Idea Box: A New Car Wash Source: Thinkertoys by Michael Michalko Method Washed Equipment Products 1 Full Cars Sprays Related 2 Self Trucks Conveyors Novelties 3 Hand Houses Stalls Books 4 Mobile Clothes Dryers Food 5 Combination Dogs Brushes Cigarettes 6 Other Cats Brooms Toys
Test: How Do You Know You’re Blue?  Buyer Utility Price Cost Adoption Blue  Ocean Idea
The Buyer Experience Cycle Purchase Delivery Use Supplements Disposal Maintenance
The Buyer Experience Cycle Purchase Delivery Use Supplements Disposal Maintenance ,[object Object],[object Object],[object Object],[object Object]
The Buyer Experience Cycle Purchase Delivery Use Supplements Disposal Maintenance ,[object Object],[object Object],[object Object],[object Object]
The Buyer Experience Cycle Purchase Delivery Use Supplements Disposal Maintenance ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Buyer Experience Cycle Purchase Delivery Use Supplements Disposal Maintenance ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Buyer Experience Cycle Purchase Delivery Use Supplements Disposal Maintenance ,[object Object],[object Object],[object Object]
The Buyer Experience Cycle Purchase Delivery Use Supplements Disposal Maintenance ,[object Object],[object Object],[object Object],[object Object]
What Stands in the Way of True Blue?:  Hurdles to Strategy Execution Cognitive Wedded to the status quo Limited Resources Political Opposition from vested interests Unmotivated Staff
Fair Process Impacts Behavior Fair Process Engagement Explanation Expectation Exceeds Expectations Self-initiated Trust/Commitment “ My opinion counts” Voluntary  Cooperation “ I’ll go beyond the call of duty” Attitudes Strategy Formulation Process Behavior Strategy Execution
Tipping Point Leadership Mass of Employees Extremes Extremes
Thank you! Greg Conderacci Good Ground Consulting LLC [email_address] 443-756-8213 [email_address]

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G Conderacci Blue Ocean Gbtc

  • 1.
  • 2.
  • 3. How Bad Can It Get?
  • 4. “ Turn SCE to Aux”
  • 5. What’s “Blue”? Sailing Boldly Into The Unknown
  • 6. Innovate in the Face of Challenges
  • 7.
  • 9.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Cornerstone: Value Innovation Costs Buyer Value Value Innovation
  • 17. “ Blue Holes”: Are You Ready for Blue? Reduce Eliminate Create Raise New Value Curve
  • 18. Into The Wild Blue: The Strategy Canvas Factors of Competition
  • 19.
  • 20. The Idea Box: A New Car Wash Source: Thinkertoys by Michael Michalko Method Washed Equipment Products 1 Full Cars Sprays Related 2 Self Trucks Conveyors Novelties 3 Hand Houses Stalls Books 4 Mobile Clothes Dryers Food 5 Combination Dogs Brushes Cigarettes 6 Other Cats Brooms Toys
  • 21. Test: How Do You Know You’re Blue? Buyer Utility Price Cost Adoption Blue Ocean Idea
  • 22. The Buyer Experience Cycle Purchase Delivery Use Supplements Disposal Maintenance
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29. What Stands in the Way of True Blue?: Hurdles to Strategy Execution Cognitive Wedded to the status quo Limited Resources Political Opposition from vested interests Unmotivated Staff
  • 30. Fair Process Impacts Behavior Fair Process Engagement Explanation Expectation Exceeds Expectations Self-initiated Trust/Commitment “ My opinion counts” Voluntary Cooperation “ I’ll go beyond the call of duty” Attitudes Strategy Formulation Process Behavior Strategy Execution
  • 31. Tipping Point Leadership Mass of Employees Extremes Extremes
  • 32. Thank you! Greg Conderacci Good Ground Consulting LLC [email_address] 443-756-8213 [email_address]

Editor's Notes

  1. Everyone knows the story of David and Goliath, but it’s worthwhile to take a minute to actually look at the exact words of the story -- especially these three short paragraphs that describe David’s preparation. That’s because, as we all know, often the game is won as much in the preparation as in the playing. And preparing is what we’re doing today.
  2. When Lawrence of arabia led the revote against the ottoman army occupying arabia toward the end of the WWI, he knew his bedoins couldn’t beat the turks at medina where they were fortified. So he hit their rail lines. “Our cards were speed and time. Our largest available resources were the tribesmen, men quite unused to formal warfare, who assets were movement, endurance, individual intelligence, knowledge of the country, courage. Attached Aqaba from the desert, defeated 1200 turks, lost only two men.