17. “ Blue Holes”: Are You Ready for Blue? Reduce Eliminate Create Raise New Value Curve
18. Into The Wild Blue: The Strategy Canvas Factors of Competition
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20. The Idea Box: A New Car Wash Source: Thinkertoys by Michael Michalko Method Washed Equipment Products 1 Full Cars Sprays Related 2 Self Trucks Conveyors Novelties 3 Hand Houses Stalls Books 4 Mobile Clothes Dryers Food 5 Combination Dogs Brushes Cigarettes 6 Other Cats Brooms Toys
21. Test: How Do You Know You’re Blue? Buyer Utility Price Cost Adoption Blue Ocean Idea
22. The Buyer Experience Cycle Purchase Delivery Use Supplements Disposal Maintenance
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29. What Stands in the Way of True Blue?: Hurdles to Strategy Execution Cognitive Wedded to the status quo Limited Resources Political Opposition from vested interests Unmotivated Staff
30. Fair Process Impacts Behavior Fair Process Engagement Explanation Expectation Exceeds Expectations Self-initiated Trust/Commitment “ My opinion counts” Voluntary Cooperation “ I’ll go beyond the call of duty” Attitudes Strategy Formulation Process Behavior Strategy Execution
Everyone knows the story of David and Goliath, but it’s worthwhile to take a minute to actually look at the exact words of the story -- especially these three short paragraphs that describe David’s preparation. That’s because, as we all know, often the game is won as much in the preparation as in the playing. And preparing is what we’re doing today.
When Lawrence of arabia led the revote against the ottoman army occupying arabia toward the end of the WWI, he knew his bedoins couldn’t beat the turks at medina where they were fortified. So he hit their rail lines. “Our cards were speed and time. Our largest available resources were the tribesmen, men quite unused to formal warfare, who assets were movement, endurance, individual intelligence, knowledge of the country, courage. Attached Aqaba from the desert, defeated 1200 turks, lost only two men.