Presentation at the GIS-Pro 2013 Conference in Providence, RI, September 17, 2013.

1. An Update on Global
Geospatial ROI Studies
GIS-Pro 2013
Tuesday, September 17, 2013
Providence, Rhode Island
Greg Babinski, MA, GISP
URISA Past-President
URISA GMI Committee Chair
COGO Secretary
Finance & Marketing Manager
King County GIS Center
Seattle, WA USA

2. An Update on Geospatial ROI Studies
 Cost-Benefit Analysis and Return on Investment Overview

3. An Update on Geospatial ROI Studies
Outline
 Cost-Benefit Analysis and Return on Investment Overview
 The Importance of ROI
 Estimating ROI for GIS
 Documenting ROI from GIS
 Important Recent GIS ROI Studies
 Future GIS ROI Plans
 GIS ROI and the URISA GIS Management Institute

4. An Update on Geospatial ROI Studies
Cost-Benefit Analysis and Return on
Investment Overview
 Return on investment (ROI) is the concept of an investment of some
resource yielding a benefit to the investor. A high ROI means the
investment gains compare favorably to investment cost. As a
performance measure, ROI is used to evaluate the efficiency of an
investment or to compare the efficiency of a number of different
investments. In purely economic terms, it is one way of considering
profits in relation to capital invested. (Wikepedia)

5. An Update on Geospatial ROI Studies
Cost-Benefit Analysis and Return on
Investment Overview
 Cost-Benefit Analysis and Return on Investment Overview

6. An Update on Geospatial ROI Studies
The Importance of ROI
 To allocate finite resources to generate the best financial
benefit
 To determine if an investment will have a financial benefit at
all
 To compare alternate investment options
 To prioritize investment options
 To compliment other investment decision considerations:
 Legal mandates
 Political considerations
 Non-financial effectiveness or capbility

7. An Update on Geospatial ROI Studies
Estimating ROI for GIS
 A common business tool to justify a project
 Should be developed with (by?) the business process owner

8. An Update on Geospatial ROI Studies
Estimating ROI for GIS
 A common business tool to justify a project
 Should be developed with (by?) the business process owner

9. An Update on Geospatial ROI Studies
Documenting ROI from GIS
 Landmark New Zealand Study in 2009

10.  2012 King County GIS Center Study
An Update on Geospatial ROI Studies
Documenting ROI from GIS

11.  2012 King County GIS Center Study
An Update on Geospatial ROI Studies
Documenting ROI from GIS

12.  2011 ACIL Tasman Study:
GIS for the Australian
Economy
An Update on Geospatial ROI Studies
Important Recent GIS ROI Studies

13. An Update on Geospatial ROI Studies
Important Recent GIS ROI Studies
 2011 ACIL Tasman Study:
GIS for the State of
Tasmania Economy

14. An Update on Geospatial ROI Studies
Important Recent GIS ROI Studies
 2010 ACIL Tasman/ConsultingWhere
Study: GIS for Cities and Towns in
England and Wales

15. An Update on Geospatial ROI Studies
Important Recent GIS ROI Studies

16. An Update on Geospatial ROI Studies
Important Recent GIS ROI Studies

17. An Update on Geospatial ROI Studies
Important Recent GIS ROI Studies

18. An Update on Geospatial ROI Studies
Important Recent GIS ROI Studies

19.  UW/URISA Latitudinal ROI Study:
 12-15 medium sized jurisdictions in the Pacific Northwest
 Analyze and compare agency and GIS metrics
 Research causes for variations in ROI
 Possible URISA GIS ROI Seminars at 2014 Geospatial World
Forums in Dubai, Hyderabad, and Geneva
 Possible UW/URISA GMI collaboration offering GIS ROI services
An Update on Geospatial ROI Studies
Future GIS ROI Plans

20. An Update on Geospatial ROI Studies
Published Resources

21. Greg Babinski, MA, GISP
URISA Past-President
URISA GMI Committee Chair
COGO Secretary
Finance & Marketing Manager
King County GIS Center
201 South Jackson Street
MS: KSC-IT-0706
Seattle, WA 98104 USA
P: 206-263-3753
F: 206-263-3145
E: greg.babinski@kingcounty.gov
T: @gbabinski
W: www.kingcounty.gov/gis