stretigic management project(SELECTING INDUSTRY OF YOUR CHOICE AND MAKING STRATEGY FOR IT)

1. LL est Time comes to you…

2. DEMOGRAPHIC SEGMENT

3. AGE Present Focus: Youth and Higher Income Class Presently youth forms 65% of population

4. Future Focus: KIDS CORPORATE TECH FREAKS

5. AFFLUENCE In future Middle class will grow by 10%.

6. GEOGRAPHIC DISTRIBUTION

7. SOCIOCULTURE

8. WOMEN WORKFORCE Literacy Rate of women in India is 54.5%. The no. of working women is increasing. Increased purchasing power . Potential market.

9. Traditionally – used only for watching time. Modern – used as a style statement, as accessories also. TRADITION v/s MODERN

10. ECONOMIC SEGMENT

11. employment Setup Manufacturing plants in remote areas to provide employment. It will create the VICIOUS CIRCLE.

12. INCREASING GDP The GDP of India is increasing ( Presently it is 7.9%) Purchasing power has increased drastically. Huge potential market for our product.

13. TECHNOLOGY

14. TECHNOLOGY SMS TECHNOLOGY HI-TECH HEART MONITOR WATCHES

15. FEATURES REMINDERS MP3 PLAYER AND FM CAMERA IP VERSION 06

16. GLOBAL SEGMENT

17. GOING GLOBAL Blend of traditional INDIAN STYLE with the MODERN TRENDS. Increase of watch market in future

19. Industry analysisOF LLEST

20. Porter’s 5 force model Threat of new entrants Bargaining power of buyers Bargaining power of suppliers Threat of Substitute products and services

21. Present competitors in the market Titan Rado Rolex Omega Citizen Espirit

22. Market share of our competitors

23. THREATS Any slight reduction in the prices. New and innovative products of competitors Attractive advertisements These factors can help the competitors to attract our customers

24. SUPPLIERS

25. Number of suppliers in the market for the raw material is large They can’t exert power to raise the prices of the raw material as we can easily shift to other suppliers.

26. buyers LLEST YUVA: Higher bargaining power. They have many options. SO YOUTH CAN EASILY SHIFT TO OTHER BRANDS LLEST STYLE: Elites are particular about their choice. They are brand conscious SO THEY DON’T EASILY SHIFT TO OTHER BRANDS

27. SUBSTITUTES………. MOBILE PHONES (FEATURES) MP3 PLAYERS CAMERA LOOKS GOOD INTERNET APP.

28. BUT WATCHES MAKE A FASHION STATEMENT AND EASY TO CARRY. SO IT HAS A NEUTRAL EFFECT ON OUR SALES

29. Threats from new entrants No government regulations. Easy for any new company to enter Differentiation can be done through Branding, style, fashion, variety. Easy for any new company to enter High capital requirement. The only factor which can restrict the new entrant in the market.

30. ACCORDING TO THESE FACTORS, ANY NEW COMPANY CAN EASILY ENTER THE MARKET AND CAN AFFECT THE PROFITABILITY OF OUR COMPANY.

31. SUMMARY