2. What is demarketing?
Demarketing is a process in which a company develops strategies to
reduce the consumption of a product.
While traditional marketing often encourages customers to purchase
more products, demarketing aims to limit a product's reach.
Companies can use it in a variety of situations to control product use,
price or demand.
3. Types of demarketing
General demarketing
A company may use a general demarketing strategy when they want to decrease the
consumption of a product for all users.
For example, a laptop company may use demarketing principles to limit the purchase of an older
laptop model, encouraging customers to purchase the company's new model.
Selective demarketing
Selective demarketing is when a company uses demarketing strategies to limit consumption by a
specific set of customers.
For example, a company may demarket a product to the general population to maintain a sense
of exclusivity for their rewards program members.
4. Ostensible demarketing
Ostensible demarketing involves a company creating a shortage to increase
the demand for a product.
This can allow companies to increase prices for in-demand products.
5. What is remarketing?
Remarketing refers to engaging audiences who have already
interacted with your brand, to encourage them to take a desired
action that may interest them such as conversion.
For example, customers might log in to your site and add products
to their shopping cart, but leave without purchasing. Using the
email addresses provided by customers in their account, you can
remarket by sending emails reminding them about those products,
helping prevent cart abandonment.
6. Overmarketing is trying to sell whatever you have to your buying
audience, regardless of whether they need it or not, versus
marketing, which is finding out what your customer needs and then
filling the need.
It mainly focuses on increasing sales while neglecting quality
control , production efficiency and cash flow management.
What is overmarketing
7. Meta market is thus, a place, where everything connected with a certain market
can be found.
Let's say a car selling in a Meta market would be a website, that sells cars but you
will also find car parts there, add-ons for cars, colours for cars, mechanic's reviews,
etc.
Meta Market is a web-based market centered around an event or an industry,
rather than a single product which bring all buyers and sellers in one place.
Meta marketing
