Using Non-Traditional Content To Market a Destination
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PDN Presentation for Marketing/Advertising group Note: embedded videos were replaced with video links
![[INSERT
SOME CREATIVE TITLE
ABOUT
NON-TRADITIONAL
DESTINATION
CONTENT]
E S T O
M A R K E T I N G & A D V E R T I S I N G P D N
A U G U S T 2 0 1 9](https://image.slidesharecdn.com/estomktgadvpdnwithvideolinks-190829151412/85/using-nontraditional-content-to-market-a-destination-1-320.jpg)
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Using Non-Traditional Content To Market a Destination
- 1. [INSERT SOME CREATIVE TITLE ABOUT NON-TRADITIONAL DESTINATION CONTENT] E S T O M A R K E T I N G & A D V E R T I S I N G P D N A U G U S T 2 0 1 9
- 5. THIS IS WHERE IT ALL BEGAN…
- 9. “OH LOOK, HORSES!” Come take the challenge.
- 11. “ ” STRENGTH LIES IN DIFFERENCES, NOT SIMILIARITIES.
- 12. 1 ADVERTISING IS THE BASELINE.
- 13. The average person sees 4,000+ ads per day 4,000+
- 15. 2 VIEW YOUR DESTINATION AS A CONSUMER PACKAGED GOOD.
- 18. 3 FACTOR IN THE NETFLIX EFFECT.
- 19. A HORSE WALKS INTO A BAR…
- 30. MR. ROGERS “OMG! It’s a horse dressed as Mr. Rogers!”
- 35. THANK YOU.