3. Introduction to typograaphy
7
11
Typographics visual portray of a selected character
31
Product logotype 53
On site- Visit to Gopalan Mall 59
Hierarchy: Layout understanding 63
Detailing: Layout refinement
67
Word and Image: Layouts with images 71
Series and Continuity: Refinement
75
Overall learning
Contents
5. N
Writting name in the The exercise was to write re- The duration of the assignment
mother spective names in the respec- was short and upon display
tive mother tongues. It was a it provided us with an idea of
quick assignment where we how various letter forms of
tongue
the various languages made
were told to use our tools: it
a difference. How the specific
made us realise that a design- colour chosen by the writer
er must carry the basic equip- helped in understanding the
ment like cutter, colours and meaning of how his or her
ame in similar with him/herself. personality was. The formation
of the letter forms also put forth
Tongue
how they could be used to
other
depict certain meanings. Along
with the above, the paper size,
M
placement of the text and the
cut-out spaces helped provide
a premature idea of the course
content.
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6. 2
Assignment
T
nd
ypographic
portrait
Typo
graphy 1
7. T
smart talkative Finding the The exercise included asking The uniqueness of the assign-
adjective
the batchmates to list down ment provided an excitement
one adjective that they associ- with everyone providing ad-
intelligent ated with my personality. Of jectives for everyone else. It
created an enthusiastic atmos-
studious these, one adjective was de-
phere which helped release the
cided by the course incharge. creative juices. Therefore, even
book worm though three assignments were
witty
sweet introduced the first day itself,
ypographic the work was not burdening
rather helped in evolving better
P ortrait
solutions to the given opportu-
cute nity.
fashionable
knowledgeable
13
8. T
Writting name to Out of all the listed adjectives This process helped in search-
Bright c WITTY was chosen. In order ing for the right typeface for the
Smart eti portray the adjective: characteristic provided with.
witty
to find the write typeface for
n erg brisk the particular assignment, I Also, it helped me clear out
e alert fashi
onab
first listed down all the words the initial doubts relating to the
particular assignment.
elegant
le relating to witty and tried to
find the distinct difference
impertinent which made witty witty and
ypographic not any of the other words.
P ortrait
15
9. T
The explorations done have
been presented here. These
helped me analyse how the
explorations formation of each letter made a
difference to the way the word
was perceived.
Since the requirement was to The peculiar spacing provided
write the name in a particu- between the two characters
lar fashion, it was important altered the meaning to a great
ypographic to decide the typeface at the extent.
P
Also, the posture, weight and
ortrait
earliest.
width of the characters helped
put forth a special meaning.
The x-heights of various type-
faces thus explored during this
assignment helped me form a
mental image of them which
would forever help me in all the
work revolving around anything
and anywhere.
17
10. T
This would help produce a
mysterious effect and the
concept 1
intelligent play of the positice
and negative would make the
typeface look witty.
The concept utilised the “figure
The first concept I made was ground” principle of gestalt’s
to make the letters such that laws.
the adjoing letters were mir- The play of the characters
ypographic ror images of the negative provided a unique feeling which
P
upon reading evoked the feel-
ortrait
space of the previous letter.
ing of discovering and amaze-
ment leading to the perception
of it being a witty typeface.
19
11. T
This would help provide a
uniqueness to the typeface.
concept 2
The use of familiar things to
reproduce other familar letter
forms woudl create a smilar-
ity effect and make the viewer
realise the duality of the char-
acters.
The second concept I made
The cognitive sense would help
was to make the numbers in the process and therefore,
ypographic work as letters which would the typeface created would
P
enhance the witty and adapt- provide a witty characteristic
ortrait
ability quality in the typeface. quality to the subject of study.
Garima
6 5 12 1 777 5
21
12. T
ypographic
6512 1 7775 digitalization
The second concept was final-
ised and refinement was the
next step. I tried to find the
P
typefaces similar to the text I
ortrait
1 111
required for the same.
1
1 111
1
23
13. T
ypographic
colour selection
Since there is no such colour
as witty, it was a struggle to
find the correct colour for the
Since blue has the quality of
being vibrant and too bright
(the colour chosen), I selected
it since it resembled most of
the qualities of witty character.
P
name to be written in.
ortrait
25
14. 1 111
1
T 1 111
1
placement
inside the space
ypographic
1 111
1 1 111
1
P ortrait
1 111
1 27
15. T
ypographic
final
The final layout has been de-
sign to be as on the left side.
There are two coloured used
following the concept of a
chameleon .
The M though is a little different
in colour but it still camoflages
with the other blue similar to
P ortrait
the way a witty person alligns
itself in the crowd.
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