Tadhg Kelly´s presentation during the GamesforNature Seminar, held on 8 November, 2011 in Cambridge, UK. Find more about the event at www.gamesfornature.or Tadhg believes that the fact that games are a popular and growing industry is not necessarily reason enough for conservationists to try and create their own game. There may be other mediums more suitable to the transmission of conservation messages, and many people who play games do not consider themselves “gamers” and have many other hobbies. However, games deliver a level of interactivity different than other mediums, and it is this that conservationists should care about.

2. The Importance of Games
in Contemporary Society:
Why Conservationists Should
Be Talking About Games

3. There’s Lots of People
Playing These Game Things:
Are We Missing Out?

4. A Commercial Medium

5. Services and Retail

6. This is a Game

7. So is This

8. Have You Seen Our Eggs?

9. This is a Whole World

10. And That’s Just The Start

11. Everybody’s Playing
So What?

12. Let’s Fix The World!

13. Changing Behaviours

14. Inspiring Lessons

15. Tackling Issues

16. In Theory
In Practise? Mistakes.

17. #1: Earnestness

18. #2: Media Bubble

19. #3: Behaviourism Gone Wild

20. #4: Secret Sauces

21. #5: No Clear Objectives

22. Conservationists Should Be
Talking About Games
But On Games’ Terms

23. The Play Brain

24. Roles

25. Extensibility

26. Winning

27. Synchrony

28. Entertainment First
Education / Inspiration /
Causes / Etc Second

29. Projection

30. Empowerment

31. Accidental Learning

32. Thauma

33. Let’s Talk About Games