This document discusses the impact of media advertisements on children and society. It argues that while media advertisements help businesses by increasing familiarity and allowing quick communication of deals, they can also negatively impact children's morals and contribute to social decay. Specifically, media advertisements may increase moral decay in children by exposing them to inappropriate content. They may also distract children from their studies and contribute to rising school dropout rates. However, others argue that moral decay is caused more by parental negligence than media alone. The document concludes that limiting media advertisements targeting children could help protect their morals and education, though some challenges like lack of internet access in developing nations would need to be overcome.

1. ALAMOUDI 1
Turki ALAMOUDI
Prof. Kathy
English 201-04
August 10, 2014
Argumentative Essay: Focus on Children Market
It has widely been argued that the world is transforming to the
better. Technological
innovations have been the common citations to these.
Conspicuous in technological innovations
have been the information communication technologies,
facilitates by computer technologies.
The most memorable innovation remains to be the media. Media
now plays a crucial role in
almost every field, for instance, in education, socialization,
finance, and even news reporting.
However, internet is not without limitations. This paper
discusses the impact of media

2. advertisement on the society basing on kid customers.
It is crucial and worth noting that the use of the media has
reduced the entire world to a
global village (Chernin 201). In advertising over the media,
distances do not matter anymore.
Media has phased out the need for transport in reporting. This
way, the use of the media has
phased out costs associated with advertising over the large
distance. Moreover, the use of media
in advertising has overcome border barriers. It is now
impossible for a country to limit its
citizens in accessing certain information especially children.
This implies that an online
advertisement would be accessed by anyone with the capability
of using the internet. In
particular, advertisements over the internet could play a crucial
role in social morals. Whereas
nations have the capability of controlling and restricting local
media from passing across certain
business advertisements, this is not possible for internet
advertisements. Arguably, internet
ALAMOUDI 2

3. media advertisements contribute in the erosion of the morals of
youths and under age children in
the society.
However, in disseminating information, coverage becomes a key
aspect to consider when
analyzing the effectiveness of internet advertising. Thus, the
crucial question would be: Do
internet advertisements reach all the populations? Arguably, the
use of internet in advertisement
is currently only be suitable for developed countries; and not
for developing countries (Chernin
123). This is because developing countries lag behind in the
development of internet
infrastructure. Needles to say, the popularity of internet users
are limited, especially in the ageing
population. Moreover, illiteracy is still existent in some
developing societies. Advertizing
through the internet would be a means marginalizing the
illiterate and the ageing. In this regard,
the use of internet for advertising may not be a positive
development, at least, not for now. Even
so, relieving is the fact that the use of the internet is
continuously gaining popularity. It is also

4. arguable that internet access is subject to restrictions. There are
countries that limit their citizens
from accessing the internet. This follows fears that the internet
could be an avenue for other parts
of the world to pass negative influence to the society more so
on children. This is evident in
some Middle East nations such as Iran, as well as in areas that
insurgency groups dominate
Segal. Crown it all, there have been no agreeable, standard
procedures for regulation of internet
reports.
Evidently, the fact that the use of internet advertising is a
positive development may not
be dispensed, albeit to some extent. The use of the internet
could be considered a positive
development because it has overcome the distance and border
barriers. However, the
effectiveness of the internet reporting depends on coverage
extent. It may not be suitable for
developing countries (William 79). Internet is not popular in the
ageing populations. It could be
ALAMOUDI 3

5. argued that, with modernization, developing countries would
fully benefit from the innovation,
yet how long would this take.
The society is filled with a series of disturbing events from the
advertisers. Indeed, the
human race has witnessed various forms of decay across
societies, including moral erosion,
destruction of kids’ education and the general upbringing of
children, among others. Social
morals and school dropout are some of the social effects of
media advertisement. Debates are rife
on the uniqueness of the media; relative to other causes of
society decay It is indeed evident from
kid customers (DeMattia, Laure and Shannon 91)
The greatest point of concern is that Media advertisements
have effect on the morals of
the children. In particular, the media advertisements increase
the moral decay. Thus, internet
advertisements distract children’s moral behavior while they get
exposed to advertisers while
browsing. This is a common logic behind the prohibition of
media advertising on children. For

6. instance, internet should not be accessible to children, as well
as youths, since they distract their
studies and general morals. Internet advertisement ought to be
prohibited from conversing or
even possessing advertisements to children, in the same way
that they are prohibited in posting
pornographic materials. Moreover, this is particularly justified
because children require uttermost
attention and concentration on the studies.
One of the alternative ways of ensuring social safety is for the
advertisers to break to a
halt and avoid targeting children in their advertisements.
However, such moves are difficult, as
well. In one-way, avoiding children in their advertisements
could result in the big losses and
make their products be less to be known. This is especially the
case when adapting the rule of
dealing with adults. In another way, this option creates the
chance for products to drop instantly
ALAMOUDI 4

7. in the attempt to answer to respect the children. Halting
instantly offers chances for children to
concentrate to their studies (Gunter, Barrie, and Adrian 257).
However, arguably, the use of media by business advertisers
enables them to be suited to
familiarity and fame. For instance, the media could be important
in cases of promoting their
commodities to the customers.. More so, in case of any price-
rise of their products, it becomes
easy for them to pass on information that will reach many on
time, hence media becomes vital in
circulating such kind of messages. Additionally, is argued that
use of media is not to chiefly
blame for the rampant cases of moral decay in the society.
Instead, moral decay are majorly
caused by parents negligence such as of lack of watching any
programs on Televisions or
accessing what is not obliged to them (Desai et al 85).
However, these do not dispel the fact that
media advertising on children could be significantly reduced if
advertisers are banned from the
use of various materials that target kids.
If only, it is worth citing that the rampant cases of moral
erosion cannot be overlooked. It

8. is arguable that most businesses use children advertisements in
marketing their products. This
accounts for the new Companies and old companies. On the
other hand, the society is going back
to the realm of no morals and limits. Additionally, many
children have opted to feature in these
advertisements in expense of their education. The media
advertisements are also to blame for the
surging cases of school dropouts. It is evident, that most on the
children spend most of their time
watching and are glued so much on the advertisements more
than any other activity (Ene et al
172). In the United States, media advertisement saw many
children lose their hope in education
while it left the society diminished of the good morals.
ALAMOUDI 5
It has also been argued that business advertisers have limited
chances of survival in cases
of them being banned to use children in adverts; for every
advertiser that post adverts on media,

9. decay that is more social is witnessed. Clearly, curbing media
advertisements on children
through use of various ramification measures does not only aim
at maintaining social morals, but
also children education status (Far 210). In this regard, it
becomes logical that curbing media
advertisement should begin by exploring all options, including
even those that have not been
economically proven.
From the American Academy of Pediatrics, the advertisement
exposure might cause
smoking in young children besides bad practices like use of
alcohol and observing a poor diet.
All these effects are heavy to children because they cause
various diseases like cancer from
smoking and obesity from poor diet (Gbadamosi et al 81).
Various advertisements aim at giving
children information on the need of them to use the products. In
long run, this leads to
destruction of the children choices and lifestyle regarding their
morals in the society.
Advertisers ought to examine and evaluate ethical effects when
advertising on various
media platforms. Although, their aim is to increase sales, they

10. are doing that in the wrong way by
manipulating the young children, who are not informed of the
products and lack knowledge on
the marketing criterion used by various Companies. Facing
manipulation as a child is
accompanied with various reeducations making the children feel
the urge of having or using such
products. It is arguable that, the advertising companies abuse
the real meaning of advertising.
This is because the lives of children are prone to anything
negative that appears on the media.
The advertising Companies try so hard to get to the audience
without putting into consideration
that children are destructed by such adverts.
ALAMOUDI 6
It is important for the Companies to cater for children’s needs
other than destructing
them. Rules should be posted that incase Companies sites
advertisements targets children.
Clearly, the rule should advocate for navigation systems that are
clear, organized as well as those

11. that can easily be followed by the children (Strachan, Juliet, and
Vincent 302). In this regard, it
can be argued that the number of navigations may not matter so
much; what may matter are the
rules to hinder children access (Howie 116). It is possible for
children to click up to ten times
without having access to the sites, especially when the Company
has set the maximum age of
navigation. But why should Companies allow wastage of time
on clicking and clicking? This
principle is then effective, especially in the modern era where
children are accessing adverts that
are harmful to their lives. Most Companies should recognize the
importance of saving to children
and embrace the principle stipulation.
Seemingly, parents ought to keep it clear that children aged 0-5
years, are more
vulnerable to confrontation presented in the media inform of
advertisements (Iroegbu 45). The
crucial issue in that is that they lack knowledge of
distinguishing between normal programs and
advertisements thus they rate all of them as similar content.
Moreover, with such mentality, they

12. are not able to realize that the advertisement meant to persuade
them to buy the product or ask
their parents to buy for them (McNeal 56). Even so, some
countries restrict internet access. There
are no regulations to govern internet reporting. In this regard,
the use of internet in reporting
would only be a positive development only if it overcame these
challenges
In conclusion, media and advertisements cause harm to the
society, much more than the
positive impacts on the Companies, based on the magnitude of
moral decay and school dropout..
One of the greatest points of concern is that Company
advertisements on children have a
significant impact on the children. In particular, the children
lose their morals in the society s, as
ALAMOUDI 7
they access harmful adverts (Mesmer 102). However, it arguable
that media advertisements by
Companies enable them to be suited to many customers and the
most targeted are children. For

13. instance, the media could be important in cases of getting
profitable business (Quinlan 32).
Advertisers could use the media to ask from customers.
Additionally, is argued that use of media
is not to chiefly blame for the rampant cases of moral decay.
There are no regulations to govern
media advertising. In this regard, the use of media advertising
in marketing would only be a
positive development only if it overcomes these challenges of
targeting children in their
advertisements.
ALAMOUDI 8
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