14. The Value Chain
Primary
Activities Marketing Customer
R&D Production
and Sales Service
Information Human
Logistics
Support Systems Resources
Activities
COMPANY INFRASTRUCTURE
15. Production
Activities involved in
creating a product
Product can be a good or service
Physical or Intellectual
30. CONCENTRATED DECENTRALIZED
COUNTRY
Difference in Political Economy Substantial Few
Difference in Culture Substantial Few
Difference in Factor Costs Substantial Few
Trade Barriers Few Substantial
Exchange Rates Stable Volatile
TECHNOLOGICAL
Fixed Costs High Low
Minimum Efficient Scale High Low
Flexible Manufacturing Available Not Available
PRODUCT
Value-to-Weight Ratio High Low
Serves Universal Needs Yes No