1. SAP and Jive: Unexpecting the Expected
Gail Moody-Byrd, Sr. Director, SAP Marketing
Digital, Social, Community Group
2. Oct 2012
• The Journey
Continues…
Feb 2011
• Marketing
Assessment
June 2010
• First IT
Workshop
May 2011
• Migration
Reality!
June 2011
• Campaign
Planning
Dec 2011
• Launch
Delay
March 2012
• Launch
SAP Community Network’s Journey with Jive…
3. 1,200,000unique individual visitors each month
30,000new members per month
9,200active bloggers
3,000+discussion posts per day
375+discussion topics
272,000total contributors
230+countries & territories
450blogs per month
2,500,000+registered members
6. The New Way: Jive SBS 5.0 and SAP
Community
Build a simple, advanced, powerful site
Solutions People ResultsPurpose Innovations Ecosystem Join UsImagineHome Join Us
8. Desired Outcomes
Experience
Members adopt new
functionality to
transform experience
Growth
Community grows as
lurkers see signficant
payoff from joining
Engagement
Members at all levels
step up engagement as
participation is easier
9. Human and Technical
• Retraining
• Reaching all types
• Changing minds
• Migrating content
• Installing 5.0
But, Migration Realities…
10. Winning Hearts and
Minds Campaign
“Imagine your world, simplified”
User testing
Positioning &
messaging
Stakeholder
Training
Change
management
Advocate
enrollment
Getting
Started
materials
11. Our Messaging Framework
A Unified
View
•Integrated
content on
single platform
Personalized
Content
•Widgets
serve
relevant
content
Value Added
Connections
•“Follow”
people,
content,
places
Easy
Publishing
• “Create”
function
simplifies
14. I am hugely impressed with the stepwise consultative approach my
client SAP is taking to managing its community interactions.
The fact SAP is pinging me, a non-employee, as a stakeholder in the
ecosystem platform is just excellent.
SAP has brought its community along for the ride.
.
Here’s to no drama. And here’s to the new platform
- James Govenor, MonkChips, Industry Influencer
15. The SAP Community Network
What You’ve Imagined is Here now.
Experience the New Site.
19. "What I love about the new #SAP #SCN ->Easy Blogging, Usability,
Social Aspects & Look/Feel" - Jarret Pazahanick
"It was really SIMPLE to use, learn more ADVANCED things and get
better our brain as POWERFUL" - Vasanth Sri
"Great feedback about the New #SCN from peers , all excited to explore
the site and am excited to answer their queries. Go for it folks." - Abhisek
Patnaik
"Been looking at new #SAP #SCN community network, looks worth the
wait, much easier and visually smart" - John Kleeman
Gail to provide personal intro and quick agenda of what she will be discussing.
Maybe include a quick 10 second overview of SAP (although everyone in the audience will likely have had some experience with SAP before)
This can serve as the agenda to give a high level overview of the story to keep the audience engaged
SCN rich history
•Great engagement
•Not Web 2.0
•Vision of SCN 2.0
•Millions to retrain
•Migration to Jive
•Winning Hearts & Minds
•Testing
•Training
Launch delay
•Transparent communication
•Change management
Best possible launch
•Crowdsourcing feedback
Grow engagement and Net Positive Score
•Set up for best in class
What could be
Green grass image – vision image
What could be
Gail to review copy
What could be
What is
What is – marketing campaign
Fix bubbles
Swap order of the campaign title and tag line
Put table in notes and just use the benefits on this slide; add visual background
What could be
Don’t think we need this slide
Campaign extension – launch of site
What is
Not too positive
Change management – beyond theory
What is
Live Change Management
Balance Positive/Negative
Anatomy of a Go-Live
Gail to clean these up and add feedback about launch
But don’t take my word for it – see what our members and influencers say about us…
Click – the unique benefits are clear
Click – with differentiated value
Click…. Thousands of other members who talk about benefits to them and their companies
Click … and third-party experts who view our community – your community – as something special.
- Make these fly in with different backgrounds – pick a different background image
