Final Entrepreneurship Lecture

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George Howard

This is the final lecture I gave my entrepreneurship students tonight.

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Instructor: Jim Henderson Sales--you can't live without making them. And oftentimes you can't move forward in bootstrapping your company or gaining early the traction investors want without them. But what do you do when the odds are stacked against you? What do you do when you’re not that charismatic, polished salesperson? The good news is that the answer to these questions is the same - and it’s not complicated, nor a mysterious process that gets bestowed on only a few people. It’s a simple set of steps that every founder, employee, or salesperson can master and use to win deals that launch or grow your company. What You'll Learn The steps that move you from your vision to a new customer How to prepare for and execute each step Critical do’s and don’ts Tips to manage the process mentally and emotionally

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This presentation provides an overview of the 5 key pillars to achieving success in a startup company and is a top line summary of the book "Startup Ignition". The reality is that market success cannot be achieved with faster, better, cheaper. Real breakthrough and sustained market growth requires differentiation. Differentiation in the way problems are solved, value is delivered and the market opportunity is addressed.

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Have you ever become frustrated with colleagues because you couldn't find common ground? Learn seven tips to influence and gain the trust of others. Bring your best to any business situation, Hilary Potts For more Leadership Strategies: www.hilarypott.com Author of Change Up: How Top Executives Lead Change and Deliver Results and The Executive Transition Playbook can be found on amazon. https://www.amazon.com/Hilary-Potts/e/B015CY5ZKI/ Twitter: https://twitter.com/Hilary_Potts Facebook: https://facebook.com/hapgroup1 LinkedIn: www.linkedin.com/in/hilarypotts

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Instructor: Shelley Steigerwald It’s easy to get lost in the marketing weeds. Social media, email, webinars, blogs, website updates, infographics, referral campaigns, events, contests, PPC, PR, SEO … What should you do first? How should you spend your limited limited resources for maximum impact? This class will help you prioritze, allocate your budget, and write your marketing plan like a growth hacker. It will be particularly helpful for entrepreneurs and startuppers who haven't done this before, but seasoned marketers will also learn some handy shortcuts and tricks to the trade. What You'll Learn How to hack your Customer Lifecycle to find the best marketing channles for your company. How to prioritize your marketing to-do list like a growth hacker. How to measure, optimize, and win during each phase of your Customer Lifecycle.

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These are the slides from the presentation I gave at PTC (http://www.ptc.com) as part of what they call their "Marketing Innovators" series (I'm in good company, as the founder of North Face - Hap Klopp - was the previous presenter). In any case, these slides are a distillation of the models my consulting firm uses. The title of the deck grew out of an ancient blog post I wrote back in 2011 (http://www.9giantsteps.com/2011/04/12/canary-in-a-coal-mine-the-long-slow-death-of-flip-part-2/), which grew up a bit to become the name of a course I teach at Brown, and - heaven help me - will be the title of my next book. [note the images - that I didn't "draw" myself - came from the awesome http://www.flaticon.com - and are used in accordance with their licenses.]

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