FVCP Advanced Google Anlytics for landing pages
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Eric Michalsen's Fox Valley Computing Professionals presentation on advanced analytics using Google Analytics including Campaign and Event tracking
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FVCP Advanced Google Anlytics for landing pages
- 1. March 8, 2010 Analytics for fun and profit in 14 slides
- 2. March 8, 2010 Google Analytics: The Basics Code is on ALL pages- Will track as an exit Could show as a bounce Profiles- Sandboxing
- 3. March 8, 2010 Cookie Based Tracking pageTracker._setVar(”Tag_of_Page”); Shopping Cart pageTracker._setVar(”Shopping_Cart”); Log In pageTracker._setVar(”Log In”);
- 4. March 8, 2010 Campaign Based Tracking 1. Campaign Source (utm_source). This identifies the name of your email marketing system 2. Campaign Medium (utm_medium). Identifies the campaign instrument used. In the case your medium is ‘email’. 3. Campaign Name (utm_campaign). This identifies the name of your campaign. The Campaign Name helps you differentiate between various campaigns.
- 5. March 8, 2010 Campaign Based Tracking Before tagging: http://www.foxvalleycp.com/ After tagging: http://www.foxvalleycp.com/ ?utm_source=newsletter &utm_medium=email &utm_campaign=My%2BEmail%2BSubject
- 6. March 8, 2010 Campaign Based Tracking Before tagging: http://www.foxvalleycp.com/ After tagging: http://www.foxvalleycp.com/ ?source=newsletter &medium=email&date=My%2BEmail%2BSubject pageTracker._setCampSourceKey("source"); pageTracker._setCampMediumKey("medium"); pageTracker._setCampNameKey("date");
- 7. March 8, 2010 Events See what is happening within the page.
- 8. March 8, 2010 Got Downloads? <a title=”E-Book Special” href=”ebook.pdf” OnClick=” javascript:pageTracker._trackPageview('/PDFS/E-Book ');”> Download Here</a>
- 9. March 8, 2010 Where they off to? Links to external sites <a title=”Affliates Site” href=”http://affliates_site.com” onClick=“javascript: pageTracker._trackPageview(’/link/linkname’);”> Affiliate Site</a>
- 10. March 8, 2010 Events A Cure for the Bounce Rate
- 11. March 8, 2010 Events _trackEvent(category, action, optional_label, optional_value) * category (required) Name supplied for the group of objects you want to track. * action (required) Commonly used to define the type of user interaction. * label (optional) Additional dimensions to the event data. * value (optional) An integer to provide numerical data about the user event.
- 12. March 8, 2010 <a href="#" onClick="pageTracker._trackEvent('Videos', 'Play', 'Twitter Video');"> Play</a> <a href="#" onClick="pageTracker._trackEvent('MP3', 'Download', 'Music');"> Download MP3</a> <body onload="pageTracker._trackEvent('Page', 'onLoad', 'Loaded');" > Any implementation of Event Tracking that automatically executes on page load will result in a zero bounce rate for the page. Events
- 13. March 8, 2010 <a href="#" onClick="pageTracker._trackEvent ('Videos', 'Play', 'Twitter Video');">Play</a> <a href="#" onClick="pageTracker._trackEvent ('Videos', 'Pause', 'Twitter Video');">Pause</a> <a href="#" onClick="pageTracker._trackEvent ('Videos', 'Stop', 'Twitter Video');">Stop</a> Events
- 14. March 8, 2010 Thank you Eric Michalsen [email_address] Twitter @michalsen 630.768.3481