Reproduction refers to the verbal or written portion of an advertisement, including headlines, subhead lines, body copy and signature. It includes the words used in print, wireless, or television advertisements, except for registered trademarks. Reproduction is the verbal portion of an advertisement, consisting of headlines, subhead lines, body copy and signature.

1. Reproduction
Reproduction includes the word messages, whether for print, wireless or television. In the
printed advertisement it consists of the printed words except, perhaps, for those words forming
part of the registered trademarks.
The verbal or written portion of an advertisement is called reproduction; it includes headlines,
subhead lines, body copy and the signature. Reproduction is the verbal portion of an
advertisement. It includes headlines, subhead lines, body duplicate and the signature.