The Next Billion

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Mark Murphy's talk from Future Insights Live 2014 in Las Vegas: "2013 marked the year when smartphones reached a billion users. With that milestone behind us, let's look at what we as developers should expect from the next billion users."

Miss his talk? Join us at a future show: www.futureofmobile.com. Sign up for our newsletter at futureinsights.com and get 15% off your next conference.

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The Next Billion

  1. 1. Copyright (c) 2014 CommonsWare, LLC The Fuuuuuuuuuu- uuuuuuuuuuuture! The Next Billion
  2. 2. Copyright (c) 2014 CommonsWare, LLC 2013: 900+ million smartphones sold
  3. 3. Copyright (c) 2014 CommonsWare, LLC one billion users
  4. 4. Copyright (c) 2014 CommonsWare, LLC apps!
  5. 5. Copyright (c) 2014 CommonsWare, LLC dedication
  6. 6. Copyright (c) 2014 CommonsWare, LLC hard work
  7. 7. Copyright (c) 2014 CommonsWare, LLC energy drinks
  8. 8. Copyright (c) 2014 CommonsWare, LLC world population = 7.145 billion
  9. 9. Copyright (c) 2014 CommonsWare, LLC the next billion
  10. 10. Copyright (c) 2014 CommonsWare, LLC change is constant
  11. 11. Copyright (c) 2014 CommonsWare, LLC nature of users
  12. 12. Copyright (c) 2014 CommonsWare, LLC nature of the world in which our users live
  13. 13. Copyright (c) 2014 CommonsWare, LLC image courtesy of Wikimedia Foundation
  14. 14. Copyright (c) 2014 CommonsWare, LLC multiple overlapping lifecycles
  15. 15. Copyright (c) 2014 CommonsWare, LLC next billion: lots of early majority
  16. 16. Copyright (c) 2014 CommonsWare, LLC drivers for adoption
  17. 17. Copyright (c) 2014 CommonsWare, LLC innovators intrinsic
  18. 18. Copyright (c) 2014 CommonsWare, LLC early adopters intrinsic
  19. 19. Copyright (c) 2014 CommonsWare, LLC early majority extrinsic
  20. 20. Copyright (c) 2014 CommonsWare, LLC what's my motivation?
  21. 21. Copyright (c) 2014 CommonsWare, LLC peer pressure
  22. 22. Copyright (c) 2014 CommonsWare, LLC kids
  23. 23. Copyright (c) 2014 CommonsWare, LLC plasticity
  24. 24. Copyright (c) 2014 CommonsWare, LLC adaptability
  25. 25. Copyright (c) 2014 CommonsWare, LLC dancing
  26. 26. Copyright (c) 2014 CommonsWare, LLC different strokes for different folks
  27. 27. Copyright (c) 2014 CommonsWare, LLC next billion: learning curve
  28. 28. Copyright (c) 2014 CommonsWare, LLC UX
  29. 29. Copyright (c) 2014 CommonsWare, LLC discoverability
  30. 30. Copyright (c) 2014 CommonsWare, LLC tap
  31. 31. Copyright (c) 2014 CommonsWare, LLC swipe
  32. 32. Copyright (c) 2014 CommonsWare, LLC pinch
  33. 33. Copyright (c) 2014 CommonsWare, LLC long tap
  34. 34. Copyright (c) 2014 CommonsWare, LLC double touch drag
  35. 35. Copyright (c) 2014 CommonsWare, LLC handstand back 3 flip with one-and-a-half-twists in the pike position
  36. 36. Copyright (c) 2014 CommonsWare, LLC core features = core gestures
  37. 37. Copyright (c) 2014 CommonsWare, LLC do the expected
  38. 38. Copyright (c) 2014 CommonsWare, LLC adhere to standards
  39. 39. Copyright (c) 2014 CommonsWare, LLC innovate UX carefully
  40. 40. Copyright (c) 2014 CommonsWare, LLC assistance
  41. 41. Copyright (c) 2014 CommonsWare, LLC RTFM
  42. 42. Copyright (c) 2014 CommonsWare, LLC Read The hey we Forgot the Manual
  43. 43. Copyright (c) 2014 CommonsWare, LLC manuals = boring
  44. 44. Copyright (c) 2014 CommonsWare, LLC JIT assistance
  45. 45. Copyright (c) 2014 CommonsWare, LLC on-demand popup overlays
  46. 46. Copyright (c) 2014 CommonsWare, LLC on-demand screencast demos
  47. 47. Copyright (c) 2014 CommonsWare, LLC Read The Fun Manual
  48. 48. Copyright (c) 2014 CommonsWare, LLC entertainment
  49. 49. Copyright (c) 2014 CommonsWare, LLC language
  50. 50. Copyright (c) 2014 CommonsWare, LLC i18n
  51. 51. Copyright (c) 2014 CommonsWare, LLC geek is not a native language
  52. 52. Copyright (c) 2014 CommonsWare, LLC speak like a human, please #KTHXBYE
  53. 53. Copyright (c) 2014 CommonsWare, LLC what do early users use?
  54. 54. Copyright (c) 2014 CommonsWare, LLC social network streaming media game utility social network social network game streaming media game messaging messaging game utility utility utility streaming media game utility utility game
  55. 55. Copyright (c) 2014 CommonsWare, LLC pointy-haired boss
  56. 56. Copyright (c) 2014 CommonsWare, LLC early adopters: trying new technologies to solve problems
  57. 57. Copyright (c) 2014 CommonsWare, LLC early majority: more use in solving problems
  58. 58. Copyright (c) 2014 CommonsWare, LLC more emphasis on business apps
  59. 59. Copyright (c) 2014 CommonsWare, LLC more emphasis on bespoke apps
  60. 60. Copyright (c) 2014 CommonsWare, LLC bespoke in the large
  61. 61. Copyright (c) 2014 CommonsWare, LLC bespoke in the small
  62. 62. Copyright (c) 2014 CommonsWare, LLC who will write these things?
  63. 63. Copyright (c) 2014 CommonsWare, LLC scalability of development
  64. 64. Copyright (c) 2014 CommonsWare, LLC scalability of developer language
  65. 65. Copyright (c) 2014 CommonsWare, LLC scalability of development language
  66. 66. Copyright (c) 2014 CommonsWare, LLC cross platform
  67. 67. Copyright (c) 2014 CommonsWare, LLC cross platform means never having to say you're sorry
  68. 68. Copyright (c) 2014 CommonsWare, LLC cross platform means always having to say you're sorry
  69. 69. Copyright (c) 2014 CommonsWare, LLC bespoke priorities != mass-market priorities
  70. 70. Copyright (c) 2014 CommonsWare, LLC security
  71. 71. Copyright (c) 2014 CommonsWare, LLC defending your users' data
  72. 72. Copyright (c) 2014 CommonsWare, LLC defending your users
  73. 73. Copyright (c) 2014 CommonsWare, LLC making convenient also be secure
  74. 74. Copyright (c) 2014 CommonsWare, LLC
  75. 75. Copyright (c) 2014 CommonsWare, LLC countless other differences
  76. 76. Copyright (c) 2014 CommonsWare, LLC skate to where the puck is going
  77. 77. Copyright (c) 2014 CommonsWare, LLC first billion = low-hanging fruit
  78. 78. Copyright (c) 2014 CommonsWare, LLC how will you help the next billion?

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