A marketing storyteller and improviser, Kathy Klotz-Guest, MA, MBA, is the founder of Keeping it Human, Inc., whose mission is to help organizations turn complex, “jargonstipating” marketing-speak into fun and compelling stories that customers and employees act on. She has worked with diverse organizations including Autodesk, C4Media, Cisco, Kaiser Permanente, and United Way Silicon Valley. Her work has been featured in Marketing Profs, Social Media Today, Marketing Power, Customer Think, and the Convince and Convert blog. She has spoken on humor and storytelling in marketing at places such as UC Berkeley, Stanford University, The Applied Improvisation Network World Conference, and The American Marketing Association. An improviser, stand-up and sketch nerd, Kathy trained in improvisational comedy at ComedySportz, BATS, and on Bay Area stand-up stages for almost 20 years. When she tried to explain the differences among sketch, stand-up, and improvisation, her grandma quipped, “That’s nice, dear.” Kathy realized that was ‘older-person speak’ for “I don’t give a crap.” It also explains why her 6 yr old remains her favorite audience. Kathy has Masters Degrees from Stanford University and Berkeley, and all of her teeth

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MarketingInspired
by YourInnerKid
BATMAN
&
HOTWHEELS:
Kathy Klotz-Guest

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SPONSORED BY
YOUR
INNER
CHILD

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Mash-Ups!

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Humor is Human and Pattern Disruption Deivce
Source: Pen Waggener, CC 2.0keepingithuman

5. Exaggeration
Contrast
Status Shifts
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Go to Unexpected Places
keepingithuman
SAFE IS THE NEW RISKY

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Comedy Is Truth on Steroids
Source: Andrew Magill
1
keepingithuman

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Source: gratisography.com
keepingithuman

8. Smart Phone:
Put to Other Uses
All rights reserved 2015. Klotz-Guest 8keepingithuman

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‘Yes, and: You don’t have to marry the idea.
Just take it out for a few drinks.’
@kathyklotzguestkeepingithuman

10. opposite, unexpected situations,
incongruities
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Source: Michael Russell, CC 2.0
Contrast2
keepingithuman

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Fish
Out of
Water
Take Your Company’s Main Product
Put It In A Different Time Period
What would people do with it?
keepingithuman
Take one minute

12. Status Shift / Role Reversal
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3
keepingithuman
Screen capture “Girl in a Country Song”

13. Your Turn
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Storytelling: Create a status shift or role reversal
with your customers, employees and /or executives
keepingithuman
Have customers or kids explain your product in their words
Have customers run your company. What would they build?
Have executives switch places with customers or employees

14. Exaggeration | Contrast | Status
Play Like a 7-yr-old!
Go to Unexpected Places
All rights reserved 2015. Klotz-Guest 14keepingithuman

15. Q&A
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I have finally become the adult
my inner child would
approve of.
Play like your inner child
depends on it.
www.keepingithuman.com ©2015
keepingithuman

16. Thank You!
Kathy Klotz-Guest MA, MBA
Storyteller
Marketer
Comic Improviser
kathy@keepingithuman.com
@kathyklotzguest
408.578.8040
All rights reserved 2015. Klotz-Guest
keepingithuman