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Take Your Company’s Main Product
Put It In A Different Time Period
What would people do with it?
Take one minute
12. Status Shift / Role Reversal
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Screen capture “Girl in a Country Song”
13. Your Turn
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Storytelling: Create a status shift or role reversal
with your customers, employees and /or executives
Have customers or kids explain your product in their words
Have customers run your company. What would they build?
Have executives switch places with customers or employees
14. Exaggeration | Contrast | Status
Play Like a 7-yr-old!
Go to Unexpected Places
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