Kathy_Klotz_Guest_FunnyBizzSF_FINAL

All rights reserved 2015. Klotz-Guest 1
MarketingInspired
by YourInnerKid
BATMAN
&
HOTWHEELS:
Kathy Klotz-Guest

SPONSORED BY
YOUR
INNER
CHILD

Mash-Ups!

Humor is Human and Pattern Disruption Deivce
Source: Pen Waggener, CC 2.0keepingithuman

Exaggeration
Contrast
Status Shifts
Go to Unexpected Places
keepingithuman
SAFEIS THE NEW RISKY

Comedy Is Truth on Steroids
Source: Andrew Magill
1
keepingithuman

Source: gratisography.com
keepingithuman

Smart Phone:
Put to Other Uses
All rights reserved 2015. Klotz-Guest 8keepingithuman

‘Yes, and: You don’t have to marry the idea.
Just take it out for a few drinks.’
@kathyklotzguest
keepingithuman

opposite, unexpected situations,
incongruities
Source: Michael Russell, CC 2.0
Contrast2
keepingithuman

Fish
Out of
Water
Take Your Company’s Main Product
Put It In A Different Time Period
What would people do with it?
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Take one minute

Status Shift / Role Reversal
3
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Screen capture “Girl in a Country Song”

Your Turn
Storytelling: Create a status shift or role reversal
with your customers, employees and /or executives
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Have customers or kids explain your product in their words
Have customers run your company. What would they build?
Have executives switch places with customers or employees

Q&A
I have finally become the adult
my inner child would
approve of.
Play like your inner child
depends on it.
www.keepingithuman.com ©2015
keepingithuman

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