1. How must SONY change its business
strategies for 2010 and beyond?
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2. What is SONY
● Sony Corporation is the electronics business
unit and the parent company of the Sony
Group, which is engaged in business through
its six operating segments
Consumer Products & Services Group (consumer
electronics, game & network services),
Professional, Device & Solutions Group (B2B
products & services), Pictures, Music, Financial
Services and Sony Ericsson

3. Next Generation Strategy in SONY
● Target consistent profitability in core hardware
businesses (TV, game and digital imaging)
● Provide new user experiences integrating
innovative hardware, software and services
● Reach out to new customers and develop new
geographic markets
● Increase Sony’s focus on environmentally
conscious products and processes

4. TV, game and digital imaging Strategy
● leading market position in LCD TV business
● Strengthen profitability of game business
● Network-connected products and services

5. LCD TV
● Liquid-crystal display televisions (LCD TV) are
television sets that use LCD display technology
to produce images
● LCD televisions are thinner and lighter than
cathode ray tube (CRTs) of similar display size,
and are available in much larger sizes. When
manufacturing costs fell, this combination of
features made LCDs practical for television
receivers.

6. LCD TV Business in SONY
● Target returning the LCD TV business to
profitability in the fiscal year ending March 31,
2011 and achieving a 20% worldwide market
share on a unit basis in the fiscal year ending
March 31, 2013.
● Create a new revenue model beyond
conventional TV business models

7. Game Business
● Increase revenues by expanding
hardware/software sales and enrichment of
PlayStation®Network services
● Improve profitability in the game business by
cost reduction and other measures

8. Game Strategy
● Microsoft and Sony are "experimenting" with
Kinect and Move for what could be the
foundations of their next-generation console
plans.
● Developing the next-generation PlayStation 4
and there are hints that Microsoft Corp. is also
working on the next-gen Xbox Loop.

9. A few problems SONY
● The company’s PlayStation Network was
breached by hackers in late April and now
several other units of the company have
suffered broad security breaches.
● Recovery of a brand name

10. References
● http://www.sonyinsider.com/2009/11/19/sony-
gets-real-defines-business-strategy-for-2010-
and-beyond/
● http://en.wikipedia.org/wiki/Sony#Green_TV
● http://www.computerandvideogames.com/3106
96/microsoft-sony-experimenting-with-next-gen-
consoles/
● http://en.wikipedia.org/wiki/LCD_television