How must SONY change itsbusiness strategies for 2010 and beyond? s1160132 Shotaro Takeda
Outline● What is Sony● Sony History● The Sony Group Business 1● The Sony Group Business 2● Sony Goals and Objectives● Detail of Goals and Objectives 1● Detail of Goals and Objectives 2● References
What is SONY● Sony Corporation is a Japanese multinational conglomerate corporation. It is the worlds fifth largest media conglomerate measured by revenues● The Sony group has 168200 employees globally
Sony History● The company was founded in May 1946.● Sony headquartered in Kōnan.● Sony is one of the leading manufacturers of electronics products for the consumer and professional markets.
The Sony Group Business 1● Electronics appliance. q.e. AV/IT products & components● Game, Sony Computer Entertainment. q.e. PlayStation, PSP.● Entertainment, Sony Pictures Entertaiment. q.e. Motion pictures music.
The Sony Group Business 2●Financial Services, Sony Financial Holdings.q.e. Insurance and banking.The group consists of Sony Corporation.●q.e. Holding & electronics.
Sony Goals and Objectives １・・・Target consistent profitability in corehardware businesses (TV, game and digitalimaging) ２・・・Provide new user experiences integratinginnovative hardware, software and services ３・・・Reach out to new customers and developnew geographic markets ４・・・Increase Sony’s focus on environmentallyconscious products and processes
Detail of Goals and Objectives 1 １● Create a new revenue model beyondconventional TV business models.● Develop new generation displays usingproprietary Sony devices. ２● Increase revenues by expandinghardware/software sales and enrichment ofPlayStation®Network services.● Improve profitability in the game business bycost reduction and other measures.
Detail of Goals and Objectives 2 3● Strengthen direct marketing strategies.● Promote Sony Group’s unified brand message “make.believe” globally.● Continue to invest in emerging markets, including BRIC countries, to develop new customer bases. 4● Target 30% reduction of power consumption per product by the end of the fiscal year ending March 31, 2016, compared to the level of the fiscal year ended March 31, 2009*.