Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

This Is Our Story

703 views

Published on

In this presentation you will learn about:
1. Creating an accountable marketing structure
2. Investments in customer centricity
3. Growing in to Services
4. Case Studies

Visit www.fujixerox.com.au to find out more about how we liberate people to work smarter through our hardware, software, solutions and services.

Need help? Just ask. Email enquiries@aus.fujixerox.com

Published in: Technology
  • Be the first to comment

This Is Our Story

  1. 1. Fuji Xerox Co., Ltd. Simon Lane, Executive General Manager / CMO 29 May 2014 Fuji Xerox Internal Use Only Disclosed to : Protected until : Author : Prepared on : All-FX January 10, 20XX Dept. & Name January 10, 20XX © 2014 Fuji Xerox Co., Ltd. All rights reserved. This is our story We liberate people to work smarter
  2. 2. Fuji Xerox Internal Use Only Disclosed to : Protected until : Author : Prepared on : All-FX January 10, 20XX Dept. & Name January 10, 20XX © 2014 Fuji Xerox Co., Ltd. All rights reserved. Helping people work smarter is at our core today…..
  3. 3. Fuji Xerox Internal Use Only Disclosed to : Protected until : Author : Prepared on : All-FX January 10, 20XX Dept. & Name January 10, 20XX 1. Creating an accountable marketing structure 2. Investments in customer centricity 3. Growing in to Services 4. Case Studies Agenda © 2014 Fuji Xerox Co., Ltd. All rights reserved. 2
  4. 4. Fuji Xerox Internal Use Only Disclosed to : Protected until : Author : Prepared on : All-FX January 10, 20XX Dept. & Name January 10, 20XXBuilding a customer centric business From silos to collaboration Key Investments Customer and market insights team Commercialisation and Innovation team © 2014 Fuji Xerox Co., Ltd. All rights reserved.
  5. 5. Fuji Xerox Internal Use Only Disclosed to : Protected until : Author : Prepared on : All-FX January 10, 20XX Dept. & Name January 10, 20XX • Identify best segment opportunities • Build knowledge throughout the business of customer needs • Educate sales and marketing to apply insights and capture opportunities • Utilise new methodologies to understand every touch point and its effect on customer experience Why customer insights? © 2014 Fuji Xerox Co., Ltd. All rights reserved.
  6. 6. Fuji Xerox Internal Use Only Disclosed to : Protected until : Author : Prepared on : All-FX January 10, 20XX Dept. & Name January 10, 20XXInnovating with the customer Team comprises • HR, Coaching – People • Exposure to advanced technologies and human centric needs analysis i.e. consulting • Marketing and Technical (market opportunities and gaps) • Technologist – new and emerging technology • Architect – concept to product Team who uses ‘ design thinking’ as its core approach (based principle used by Stanford University in D School) Empathy based design principle Some innovation initiatives include • Data extraction and analytics • Location sensing © 2014 Fuji Xerox Co., Ltd. All rights reserved.
  7. 7. Fuji Xerox Internal Use Only Disclosed to : Protected until : Author : Prepared on : All-FX January 10, 20XX Dept. & Name January 10, 20XX a “We believe all enduring relationships are founded on great communication” Deliver the right information to the right people © 2014 Fuji Xerox Co., Ltd. All rights reserved.
  8. 8. Fuji Xerox Internal Use Only Disclosed to : Protected until : Author : Prepared on : All-FX January 10, 20XX Dept. & Name January 10, 20XXKey client sectors © 2014 Fuji Xerox Co., Ltd. All rights reserved. Banking and Finance Education Health Automotive Government SMB
  9. 9. Fuji Xerox Internal Use Only Disclosed to : Protected until : Author : Prepared on : All-FX January 10, 20XX Dept. & Name January 10, 20XX Case Study VW (Belgium) © 2014 Fuji Xerox Co., Ltd. All rights reserved.
  10. 10. © 2014 Fuji Xerox Co., Ltd. All rights reserved.
  11. 11. Fuji Xerox Internal Use Only Disclosed to : Protected until : Author : Prepared on : All-FX January 10, 20XX Dept. & Name January 10, 20XX1:1 Experience Approach © 2014 Fuji Xerox Co., Ltd. All rights reserved. A ‘MY UNIQUE’ dream catalogue… • Engage 4 to 6 months before purchase decision • Focus on 3 models (Variable out of 22) • Model presentation focusing on : • Selection criteria • Life style and Preferences • Usage criteria • Language • Personalised financial proposal: eg. regional ECO premium, Leasing
  12. 12. Fuji Xerox Internal Use Only Disclosed to : Protected until : Author : Prepared on : All-FX January 10, 20XX Dept. & Name January 10, 20XXProcess capture and communication flow © 2014 Fuji Xerox Co., Ltd. All rights reserved.
  13. 13. Fuji Xerox Internal Use Only Disclosed to : Protected until : Author : Prepared on : All-FX January 10, 20XX Dept. & Name January 10, 20XX1:1 Lab  Results at a glance © 2014 Fuji Xerox Co., Ltd. All rights reserved. 100% 1to1 piece ratio of delivery = 100 % : 5000 39% Want to Act 81% Brand : Recall communication 15- 20% POS traffic with Brochure in hand 12% Test Drive 12% 600 people 50% • Sales 6% (300 cars) Conversion rate: 50% : 1 sale per 2 visits • Old conversion 12% +++Brand Image X4 • POS conversion • Increased Sales profits X10 Traffic Creation
  14. 14. Fuji Xerox Internal Use Only Disclosed to : Protected until : Author : Prepared on : All-FX January 10, 20XX Dept. & Name January 10, 20XX Case Study Respected global motorcycle brand © 2014 Fuji Xerox Co., Ltd. All rights reserved.
  15. 15. Fuji Xerox Internal Use Only Disclosed to : Protected until : Author : Prepared on : All-FX January 10, 20XX Dept. & Name January 10, 20XX © 2014 Fuji Xerox Co., Ltd. All rights reserved.
  16. 16. Fuji Xerox Internal Use Only Disclosed to : Protected until : Author : Prepared on : All-FX January 10, 20XX Dept. & Name January 10, 20XX We want every customer to have a great individual experience…. each customer is treated as a valued individual” –Peter Nochar, CEO © 2014 Fuji Xerox Co., Ltd. All rights reserved. What was proposed? Respected global motorcycle brand
  17. 17. Fuji Xerox Internal Use Only Disclosed to : Protected until : Author : Prepared on : All-FX January 10, 20XX Dept. & Name January 10, 20XX Samples shown of Fuji Xerox generic toolkit © 2014 Fuji Xerox Co., Ltd. All rights reserved. What was delivered? Respected global motorcycle brand
  18. 18. Fuji Xerox Internal Use Only Disclosed to : Protected until : Author : Prepared on : All-FX January 10, 20XX Dept. & Name January 10, 20XXBeyond print – a new story © 2014 Fuji Xerox Co., Ltd. All rights reserved. Moving to the online and digital world Helping brands transform how they communicate with their customers
  19. 19. Xerox, Xerox and Design, as well as Fuji Xerox and Design are registered trademarks or trademarks of Xerox Corporation in Japan and/or other countries and are used under license.

×