Inventor alliance Packaging Talk 11-12-11
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Fred Schechter of DS4Design.com's presentation on behalf of Karen Waksman of ProductforProfit.com for the new packaging video product. Presented to the Inventor's Alliance group in Menlo Park Ca on 11-12-2011
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Inventor alliance Packaging Talk 11-12-11
- 1. Packaging Your Product for Retail, Made Easy BY: KAREN WAKSMAN & FRED SCHECHTER
- 4. Carded-Blister Corrugated Box Sticker Clamshell Tube Blow Molded Food Product Secondary Tertiary Types of Product Packaging
- 5. Carded-Blister Style Product held in place by Shrink wrap or vacuum form Back of card printing Sombrero = Hang Hole Types of Product Packaging
- 6. Corrugated Box Die-line Mechanical drawings Tucks, Flaps, Glue-strips Cardstock vs. Corrugated Fluting Directionality Types of Product Packaging
- 7. Sticker Art Outer Die-line Material Thickness Tack Level Types of Product Packaging
- 8. Clamshell Vacuum Formed 1 Sided Mold Combined with Flat Art Integrates with Other Styles Floating Product Effect Types of Product Packaging
- 9. Tube Paper or Vinyl tube End Caps Custom Ends (salt shaker) Suspend Product in Center Wasted Shipping Space Decorate with Flat Art Types of Product Packaging
- 10. Blow Molding 1-Sided Mold Threaded Cap Clear or Opaque Liquid or Granulated Product Sticker or Wrap Decoration Types of Product Packaging
- 11. Food Product Tamper Seal Freshness Dating Bag Can Bottle Box Types of Product Packaging
- 12. Secondary Packaging Shipping packaging like Amazon 12 Packs to a store Protect and contain smaller amounts for retail sale Boxes Self Merchandising Displays Types of Product Packaging
- 13. Tertiary Packaging Pallets Shrink Wrap Bulk Handling Warehouse Storage Transport Shipping Types of Product Packaging
- 14. Identify 3 Direct Competitors, Note Prices Identify Your “ Dream Packaging” Measure their Length, Width, and Height. Take Pictures Quick Tips to Get You Started
- 15. Toolkit Tape measures work great in the field. (Inches or mm) Camera Notebook (Evernote) Tool Kit Example
- 16. MFG.com Alibaba.com McMaster.com Grainger.com CapitalCorrugated.com Finding Packaging Manufacturers
- 17. Resources Fulfillment Fulfillment by Amazon Webgistix Innotrac Shipwire
- 18. Resources Coroflot.com AiGA.com Elance.com guru.com Odesk.com Behance.com Linkedin.com Aquent.com Finding Graphic & Packaging Designers