10. Writing Clear Headlines
Identify the 5 W’s and H to clarify:
Who is the key subject?
What is the key action?
What is the essence of the story
Craft a headline that contains the key subject,
a key action verb, and story essence
11. Crafting Great Headlines
Include distinctive detail
One-car crash closes freeway
Driver pried from flipped car on I-84
Police stop man from suicide
Police stop suicidal man from setting
himself on fire
12. Crafting Great Headlines
Location, Location Location
Child hit by school bus
Child hit by school bus in Portland
Man charged in teen’s rape
Beaverton man charged in teen’s rape
14. How would you headline?
PORTLAND, Ore. (AP) -- A Washington state man was
arrested after an early morning foot chase by Oregon State
Police troopers who found cocaine during a traffic stop in the
Portland area.
Troopers found more than 2 ounces of cocaine and more
than $9,500 in cash during the Monday stop of a car traveling
about 90 mph in a 55 mph zone on Interstate 5 near suburban
Tualatin.
The suspect fled and two troopers chased him across
freeway lanes, where the man was nearly struck by traffic. The
troopers used a stun gun to stop the man when they finally
caught up to him after about half a mile.
Twenty-one-year-old Logan Rix of Lacey, Wash., faces drug
charges and charges of resisting arrest and disorderly
conduct.
15. How would you headline?
PORTLAND, Ore. (AP) -- A Washington state man was
arrested after an early morning foot chase by Oregon
State Police troopers who found cocaine during a traffic
stop in the Portland area.
Troopers found more than 2 ounces of cocaine and
more than $9,500 in cash during the Monday stop of a
car traveling about 90 mph in a 55 mph zone on
Interstate 5 near suburban Tualatin.
The suspect fled and two troopers chased him across
freeway lanes, where the man was nearly struck by
traffic. The troopers used a stun gun to stop the man
when they finally caught up to him after about half a mile.
Twenty-one-year-old Logan Rix of Lacey, Wash., faces
drug charges and charges of resisting arrest and
disorderly conduct.
LOOK FOR:
•Key actor
•Key action
• Essence of
story
•Vivid details
16. Possible Headlines
Police arrest man for cocaine possession
Lacey man arrested for cocaine possession
Lacey man caught with cocaine after high-speed
chase
Lacey man with cocaine leads police on chase by
car and on foot before being tased
Lacey man tased, caught with cocaine after
freeway chase by car and on foot
18. Headlining in Digital Era
One-third of news stories are
found through search engines
19. Headlining for Search
Search engines look for “Key Words” like
names and proper nouns
What 2-3 words would you search for?
Local designer wins reality show
Portland fashion designer wins Bravo’s
Project Runway
20. Crafting Great Headlines
Key words are key
Man beaten after placing online ad
Pair beat Tigard man who placed
Craigslist ad
New hotel opens for business
The Nines hotel opens in Portland
22. Release: New restaurant opening
PORTLAND, Ore. (AP) – Portland’s Pearl District
neighborhood has taken on a new flavor – Indian, to be exact.
Andina Restaurant opened Thursday to rave reviews from
locals and out of town visitors alike.
The menu specializes in authentic Indian food, rich in flavor
and spices. Be sure to have a glass of water on standby, just
in case. But don’t worry. The restaurant offers mild as well as
spicy versions of all their dishes.
Andina is open for dinner seven nights a week.
23. Andina Indian restaurant opens in Portland’s
Pearl District
PORTLAND, Ore. (AP) – Portland’s Pearl District
neighborhood has taken on a new flavor – Indian, to be exact.
Andina Restaurant opened Thursday to rave reviews from
locals and out of town visitors alike.
The menu specializes in authentic Indian food, rich in flavor
and spices. Be sure to have a glass of water on standby, just
in case. But don’t worry. The restaurant offers mild as well as
spicy versions of all their dishes.
Andina is open for dinner seven nights a week.
26. Writing Great Headlines
Identify key subject and essence
Identify key action, using vivid verb
Identify story location
Include distinctive detail
Key words are key, use 2-3 you’d search for