Curriculum Application of Social Media by Frank Juarez

CURRICULAR
APPLICATION OF
SOCIAL MEDIA
Frank Juarez
Wisconsin Art Education Association 2011 Fall Conference

Eau Claire, Wisconsin

©2011 All images copyrighted by Frank Juarez. All rights reserved.

Description

This session engages beginning, intermediate or
advanced learners on how to implement new
ideas in the development and fulfillment of social
media in the 21st century. Participants learn and
understand the importance and impact it has on
our students ' learning, in our classroom
operations and in our profession as an educator.


What is Social Media?

Social media are media for social interaction,
using highly accessible and scalable publishing
techniques. Social media use web-based
technologies to transform and broadcast media
monologues into social media dialogues.

credit: en.wikipedia.org/wiki/Social_media


Types of Social Media


• Microblogging (Twitter)



• Bookmarking (Digg, Delicious)




• Video (YouTube, UStream)





• Photosharing (Flickr, Photobucket)






• Social (Facebook)







• Forums (Ning) $







• Forums (Ning) $

• Blog (Wordpress, Type Pad, Blogger)







• Forums (Ning) $

• Blog (Wordpress, Type Pad, Blogger)

• Presentation Sharing (Slideshare.net, Scribd)

21st Century Skills
(Information, Media, and Technology Literacy)
Integration between 21st Century Skills and the Art

• Critical Thinking and Problem Solving.........i.e, critique > journal> blog

• Communication................................................i.e., artist research (topic of choice)>powerpoint>slideshare.net

• Collaboration....................................................i.e., mural project>client>project mgr>team>blog progress

• Creativity............................................................i.e., (fill in blank)

• Innovation..........................................................i.e., student selected readings/personal stories>sketches>animation (Boinx
istopmotion) or QuickTime>youtube

• Information Literacy........................................i.e., (fill in blank)

• Media Literacy..................................................i.e., (fill in blank)

“Communications in today’s interconnected world increasingly emphasize multimedia, and the arts are the media”. - NAEA

Credit: National Art Education Association, www.naea-reston.org


21st Century Skills
(Information, Media, and Technology Literacy)
Integration between 21st Century Skills and the Art

cont.

• Information, Communication, and Technology Literacy.......................................i.e, posing a problem of concern or to question
something from the perspective of a teenager>researching (facts, quotes, etc) via bookmarking>written draft>Ning

• Flexibility and Adaptability..........................................................................................i.e, (fill in blank)

• Initiative and Self-direction.........................................................................................i.e., learn a craft medium>research alternative
(not covered in class) techniques>videotape step by step instruction audio or video (UStream)

• Social and Cross-cultural Skills..................................................................................i.e., (fill in blank)

• Productivity and Accountability.................................................................................i.e, (fill in blank)

• Leadership and Responsibility....................................................................................i.e.,community project>microblogging
updates>blog detailed information>incorporating Flickr into blog>create event for unveiling via facebook

“Communications in today’s interconnected world increasingly emphasize multimedia, and the arts are the media”. - NAEA

Credit: National Art Education Association, www.naea-reston.org


If you do not
promote yourself/your
program, who will?


Use of Social Media means branding |
promoting | advocating | educating

Use of Social Media means
making connections

Use of Social Media means
creating an audience


Sheboygan North High School
Enrollment for Art
2006 - Present

2007-2008 2008-2009
2006-2007
Sem 1 = 185 Sem 1 = 164
Sem 1 = 189
Sem 2 = 144 Sem 2 = 145
Sem 2 = 158

2010-2011 2011-2010
* 2009-2010
Sem 1 = 246 Sem 1 = 189
Sem 1 = 190
Sem 2 = 244 Sem 2 = 174
Sem 2 = 197
* use of social media


What works for you?


Links

• Twitter..........................www.twitter.com • Facebook..........................www.facebook.com

• Digg...............................www.digg.com • Ning...................................www.ning.com

• Delicious......................www.delicious.com • Wordpress.......................www.wordpress.com

• YouTube.......................www.youtube.com • TypePad.............................www.typepad.com

• USteam........................www.ustream.tv • Blogger...............................www.blogger.com

• Flickr.............................www.ﬂickr.com • Slideshare..........................www.slideshare.net

• Photobucket...............www.photobucket.com • Scribd.................................www.scribd.com

• NAEA..........................www.arteducators.org • Q R Code Reader...........reader.kaywa.com


Teacher Directed

Twitter | twitter.com/nhsart

Updates can range from student artwork to news articles, accolades to
exhibitions and artist lecture series videos to local art events, which is used as a
way to drive people to the art department’s website. Our website is updated
weekly by the teacher, which showcases videos, online portfolio, assignments,
parent page, resources and extra credit opportunities. It also introduces two art
programs, Artist Lecture Series and Raider Community Art Club.


Teacher Directed

Facebook |

Facebook provides NHS art alumni the opportunity to join the Sheboygan North
High Art Dept group on facebook to stay connected. It allows them to see what
events are taking place as well as to be able to see the many works of art
students are producing in the art dept. Via facebook, our website is linked for
easy access to more information about what is happening in the art dept.


Teacher Directed

Website | www.nhsart.com

Our art department website provides students, parents, administration and the
Sheboygan community access to items such as but not limited to: student art
portfolios, resources, Raider Community Art Club, Artist Lecture Series, and so
on. For students and parents – there is an Assignment tab, which will provide an
overview of what is happening in the art classroom along with downloadable
attachments.


Student Directed

Wordpress | nhsartdept.wordpress.com

A classroom blog has been created to share what is happening within the art
classroom. This allows us to share more content online. Examples of blog entries
are the design for the NHS & SHS AIDA museum-style banners and Artist
Lecture Series.


Student Directed

• Wordpress | nhsartdept.wordpress.com

A classroom blog has been created to share what is happening within the art
classroom. This allows us to share more content online. Examples of blog entries
are the design for the NHS & SHS AIDA museum-style banners and Artist
Lecture Series.


Student Directed
Ning.com | raiderart53083.ning.com

Advanced art students (Drawing Intensive – AP Portfolio) were assigned online assignments that are
designed to provide them with a diverse offering of various activities that will assist in their online
participation by understanding differences between posts, forums, uploads, blog; art appreciation and
awareness of how much art exists within their community.

These two social media outlets are used to teach and reinforce 21st Century Skills in today’s
technology infused world. These skills are re-introduced in traditional ways inside the art classroom.
Some applications range from projects such as NHS & SHS AIDA museum-style banners and the
Raider Community Art Club.

Critiques and self-reflections are some ways in which students are able to share their ideas, thoughts
as well as being able to communicate their purpose in creating a specific project. These types of
formative assessments are evaluated through the 6-Trait Writing rubric.


Sample #1

School or Art
Department Logo

Logo designed by TP Lor (2010)


Sample #2

Add Social Media Icons
to your art
department’s website


Sample #3

Create a PDF of current art
department news, student
exhibitions, awards, etc.


Sample #4

Create a PDF of current art
department news, student
exhibitions, awards, etc.


Sample #5

Create a QuickTime of a
project, critique,
discussion, etc.


Sample #6

Create a QR Code to
direct trafﬁc to your
social media outlets

watermark your QR Codes

BIO
Frank Juarez earned his Masters in Educational Leadership from Marian College and his
teaching certificate and Bachelor of Science in Commercial Art from Carroll College. He has
taught art at Riverview Academy, and currently the art department chair at Sheboygan North
High School. As an exhibiting artist and strong advocate of the arts, Juarez is active in local
and state organizations including, Milwaukee Area Teachers of Art, Milwaukee Artist Resource
Network, Arts Wisconsin and the Wisconsin Art Education Association (WAEA) in which he
has held executive board positions. Juarez is the founder of Sheboygan Visual Artists (SVA),
and was is the 2011-2013 President of the Wisconsin Art Education Association. He was
chosen as the 2009 Outstanding Art Educator – Secondary Division. Recently, he has been
appointed on the Carroll University Art Advisory Council and is a gallery owner, EFFJAY
PROJEKTS, in Sheboygan, Wisconsin.


Contact Information

Frank Juarez
Sheboygan North High School

Art Department Chair

920.803.7699

fjuarez@sheboygan.k12.wi.us

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