foodnav.de is a content website especially for people with special needs regarding their diet, such as food allergics, vegans and vegetarians. We are establishing a lifestyle magazine with recipes, tips and tricks for the daily life with food intolerances and a product database with a special filter for every possible diet need. Our website launch is planned for the end of September 2015 but we are already creating a lot of great content on our blog. Visit www.foodnav.de!

1. Your food navigator

2. USP
Our Approach:
High quality content
for people with food
allergies!
...as well as food enthusiasts, vegans,
vegetarians, people with diabetes...

3. Up to 30% of the Germans suffer
from food allergies!
... there are even more people, who care a lot about the ingredients of their food!
Market
24 million potential users=

4. Problem
Problems for
people with food
intolerances &
allergies
Eating in
restaurants
Finding suitable
recipes
Traveling
Finding suitable
products

5. Solution
Lifestyle magazine
+ food database...
...for people with food allergies and
other ‚xxx-free-eaters‘

6. Models
It already works in
UK & US!
A lot of established print
and online magazines
exist in other countries
but none in Germany

7. Who we are and
where we stand...
• Mother company
• SAP consulting (since 1999)
• eTest.de – Platform for product
reviews (since 2006)
• Project Start: February 2015
• Basic blog: Online since March 2015
• Launch (planned): September 2015
• Initial Financing: Equity capital +
-Funding
• Currently looking for venture capital for
expanding the content team, marketing &
database licenses
Whoweare

8. Marketing
Be where your
clients are!
Establishing cooperations
with providers of products
and services for food
allergics
foodnav.de-flyers in
parcels of specialised
online food shops
+
Sponsoring & cooperations with
specialised offline food
providers

9. Marketing
... and a lot of food porn!
... on Instagram, Facebook, etc...
There is an active allergic community in the social web, so people
spread the word about foodnav.de once they heard from us!

10. Revenue 1st step:
Display advertising
3rd step:
Content advertising
& advertorials
Possible: Consulting, Franchise Cookbooks,
Whitelabel solutions, APIs...
2nd step:
Affiliate links
Creating
revenue

11. Statistics
Goal: 100.000 Users/Month within 1 year
0
335 451
1030 1248
2004
0
939
1205
1666
2132
3831
0
1000
2000
3000
4000
5000
February '15 March '15 April '15 May '15 June '15 July '15
Users/Month
Pis/Month

12. Team
Alexander Wolff
Project Manager
+ Internet enthusiast
+ Blogger
+ Longtime food allergic
Horst Levien
Managing Director
+ Entrepreneur
+ SAP-Consultant
+ Healthy Living Enthusiast
Karin Kallweit
Content & Database
+ Experienced writer
+ Longtime food allergic
Yasmin Ortega Quiñonez
Content & Marketing
+ Social Media Expert
+ Blogger
Yevgen Umantsev
Programmer
+ Expert for databases
+ Experience with
various website projects
Contact us!
foodnav.de c/o Target Up GmbH
Klaus-Groth-Straße 11a
20535 Hamburg/Germany
info@foodnav.de