1. A
Guide
for
Producers:
How
to
Create
your
Product
Catalogue

2. Step
1:
Create
your
Product
description.
Normally,
as
soon
as
you
login
to
your
producer
account
you
shall
have
this
page
on
your
screen:
Direct
your
mouse
towards
the
left
side
of
the
screen
and
a
new
tab
with
‘My
Assemblies’,
‘Product
Catalogue’,
‘Sales’
should
appear,
as
shown
below:

3. Now,
click
on
the
‘Product
Catalogue’
(as
shown
above).
You
will
arrive
on
your
‘Product
Catalogue’
homepage,
from
here
you
can
see
all
the
different
products
you
have
listed,
delete
redundant
products
(this
option
is
not
yet
available
to
us
but
will
be
operational
very
soon)
and
of
course
add
a
new
product
to
your
list.
So
let’s
see
how
we
can
create
our
first
product
offering.
Start
by
clicking
on
‘Add
a
Product’.
Below
should
be
the
page
you
will
access
after
clicking
on
‘Add
a
Product’.

4. For
this
example,
let’s
imagine
I
am
a
meat
producer,
and
I
want
to
add
‘Minced
Beef
Steak’.
So
the
first
thing
to
do
is
to
input
the
type
or
nature
of
the
produce.
In
my
case,
I
will
input
‘Beef’
in
the
typing
box:
As
you
can
notice,
the
system
will
propose
already
registered
categories
that
include
the
word
‘Beef’.
I
select
the
one
that
best
suits
my
product
and
click
on
the
‘Proceed’
button.
The
next
page
will
allow
me
to:
Change
the
name
(red
arrow)
from
‘Beef’
to
‘Beef
Mince’,
Upload
a
picture
for
my
product
description
(green
arrow)
and
finally
to
add
‘Quality
Labels’
to
the
uploaded
product
(blue
arrow).

5. Now
I
can
upload
a
picture
of
my
‘Minced
Beef
Steak’
so
that
it
will
appear
on
my
product
profile.
As
you
may
have
noticed,
during
the
whole
process
of
uploading
and
filling
up
all
the
information
on
the
platform,
the
bottom
part
of
your
screen
is
labelled
‘Preview
Product’
(red
rectangle).
This
will
constantly
show
you
how
a
Member
of
an
Assembly
will
see
your
offer.
Look
below:
Once
you
have
added
all
the
information
such
as
the
‘Name’
of
the
product,
added
a
picture
to
make
your
offer
more
attractive
and
uploaded
the
possible
‘Quality
Label’
to
the
product,
click
on
submit
to
proceed
to
the
next
step.
The
next
page
should
look
like
this:

6. On
this
page,
you
will
be
able
to:
Enter
the
number
of
days
the
consumer
can
store
the
product
(‘Guaranteed
Shelf’
indicated
by
the
red
arrow),
how
many
days
has
there
been
between
the
harvesting
of
the
product
and
its
delivery
to
the
Assembly
(‘Freshness
Guaranteed’
indicated
by
the
blue
arrow)
and
finally
the
description
box
in
which
the
basic
information
about
the
product
should
be
written.
Also,
if
you
wish
to
sell
any
processed
food
(i.e.
sausages,
jam,
yogurts
etc…)
we
require
that
you
list
all
the
different
ingredients
that
were
used
in
the
making
of
the
product.
As
well,
we
strongly
encourage
using
a
friendly
phrasing
for
the
description
and
using
a
bit
of
humour
and
even
some
tips
about
how
to
prepare
the
product.
In
other
words,
make
your
product
description
as
attractive
as
possible!
As
said
earlier,
the
‘Preview
Product’
box
will
constantly
be
updated
with
the
information
that
you
include
in
your
product
information.
Of
course
you
are
able
to
come
back
to
the
description
of
the
product
although
you
already
created
various
offers.
Now
that
we
have
described
our
product,
we
need
to
prepare
the
different
types
of
offers
that
we
wish
to
propose
to
our
Assemblies.

7. Step
2:
Creating
different
offers
for
your
product.
Once
you
have
completed
all
the
information
and
clicked
on
‘Save’
button,
this
page
will
appear:
Obviously,
click
on
the
‘Add
An
Offer’
button
(red
arrow)
to
start
preparing
an
offer.
As
you
can
notice,
from
here
you
will
be
able
to:
change
the
name
of
the
reference
of
your
product
(red
box),
decide
the
quantity
margin
on
the
product
(blue
box),
the
price
for
the
quantity
indicated
(green
box)
and
finally
if
you
want
to
make
available
the
product
to
the
Assembly
you
wish
to
supply
(yellow
box).
The
reference
will
be
used
only
for
your
own
accountability
and
internal
product
traceability/stocking.
But
here
comes
the
tricky
part,
the
pricing
of
the
offer…
Basically,
the
system
of
putting
a
margin
of
quantity
on
an
offer
is
a
way
to
standardize
the
produce
in
‘Weight
Unit’.

8. Once
again,
let’s
continue
with
the
example
of
a
meat
producer:
I
basically
know
that
I
cannot
give
out
10
items
of
‘Minced
Beef
Steak’
that
all
weigh
the
same,
although
I
decided
that
my
‘Standard
Weight’
will
be
of
180
gr
of
minced
steak
per
unit,
it
may
vary
between
150gr
to
200gr.
This
means
that
the
price
I
will
make
the
consumer
pay
will
be
the
same
as
if
he
had
a
150
or
200
grams
of
Minced
Beef
Steak.
Hence
when
you
will
decide
what
‘margin
of
weight’
you
want
to
input
for
the
product,
you
need
to
think
how
precise
you
can
cut
your
product.
In
a
way,
the
lower
weight
on
product
differs,
the
more
offers
you
can
propose:
i.e.
in
my
case,
if
I
am
able
to
cut
the
meat
with
a
20
grams
margin
I
could
propose
the
different
offers:
150-­‐170
grams,
170-­‐190
grams
and
190-­‐210
grams.
A
second
thing
to
bear
in
mind
is
that
the
price
per
kilo
that
the
system
will
calculate
and
show
to
the
consumers
is
also
an
interval
between
the
‘Min’
and
‘Max’
weight.
For
instance:
As
stated
earlier,
I
input
my
minimum
and
maximum
weight
for
the
product;
150
to
200
grams.
Now
let’s
look
into
how
I
should
price
my
offer:
I
usually
sell
my
minced
beef
at
£9.75/Kg,
this
means
that
for
a
piece
of
meat
that
weighs
150gr
the
price
will
be
£1.4625
(
(150x9.75)/1000
=
1.4625).

9. Once
you
click
on
the
‘Save’
button,
your
offer
will
then
be
registered
and
the
computer
will
calculate
the
price
per
kilo
automatically,
as
shown
below
in
the
red
box:
As
you
can
notice,
the
platform
calculated
that
the
price
per
kilo
was
£9.73/kg.
The
£0.02
difference
in
the
price
per
kilo
(9.75
-­‐
9.73
=
0.02)
will
not
affect
the
price
paid
by
the
consumer
as
it
is
displayed
only
for
informational
purposes.
Now
lets
try
making
a
second
offer
on
this
same
product
but
with
a
higher
weight:
a
cut
from
200
gr
to
250
gr
(red
box).

10. As
for
the
first
offer,
the
price
I
will
input
will
be
calculated
on
the
price
per
kilo
for
the
minimum
weight
(200gr).
Based
on
the
same
calculus
and
my
price
per
kilo,
I
will
price
this
offer
at
£1.95
(
(200
x
9.75)
/
1000
=
1.95)
(blue
blox).
Once
you
click
on
‘Save’,
the
new
price
per
kilo
for
this
second
offer
will
be
calculated.
As
you
can
notice,
the
price
per
kilo
this
time
is
£9.75/Kg
(red
box).
Once
again,
the
price
per
kilo
displayed
is
for
informational
purposes
and
has
no
impact
on
the
price
you
bill
customers.
As
stated
earlier,
the
‘Preview
Product’
box
will
always
be
updated
with
the
last
information
uploaded
on
a
product
and
the
different
offers.
Besides,
you
might
have
noticed
that
a
range
of
price
per
kilo
is
as
well
displayed
underneath
the
price
paid
for
the
offer
(red
box).

11. This
can
be
explained
in
the
following
way:
because
by
paying
£1.46
(or
£1.95)
the
customers
will
receive
a
piece
of
minced
beef
between
150g
and
200g
(or
200g
and
250g),
the
platform
will
calculate
the
variation
of
the
price
per
kilo
according
to
the
different
weight
entered.
Have
a
look
at
the
calculus:
-­‐ £1.46
for
150gr
means
that
the
price
per
kilo
is
£9.73
(
(1.46
x
1000)
/
150
=
7.30).
-­‐ £1.46
for
200gr
means
that
the
price
per
kilo
is
£7.30
(
(1.46
x
1000)
/
200
=
9.73).
-­‐ £1.95
for
200gr
means
that
the
price
per
kilo
is
£9.75
(
(1.95
x
1000)
/
200
=
7.80).
-­‐ £1.95
for
250gr
means
that
the
price
per
kilo
is
£7.80
(
(1.95
x
1000)
/
250
=
9.75).
That’s
about
it!
I
hope
that
this
guide
will
help
you
understand
the
different
steps
in
the
process
of
creating
your
catalogue!