STRATEGIC PLAN PART 2 2
Walmart is one of the largest retail companies in America. The company is restructuring its operations in the United States by introducing a new division that will unite all the six divisions to four. The new division is aimed at providing the best programs, tools and service to the next generation and improving the business operations at Walmart. This paper presents a SWOT analysis that analyzes the strengths, weaknesses, opportunities, and threats in the new division while looking at the internal and the external factors in the firm.
The external factors will be those factors affecting Walmart that are beyond the company's control including the regulatory and legislative issues as well as competition (Cassidy, 2016). The internal factors will include the factors happening inside Walmart Company and that the firm can control given the proper strategies including management, innovation, and structure. The primary objective of the SWOT analysis is to determine and assess the information that will be important in developing the strategic plan of the corporation.
External Forces and Trends
Walmart Corporation should deal with the several external forces and trends that may impact on its strategic goals of the new division as well as the frim. The legislative and legal issues are among the important external factors that may affect the corporation (Cervone, 2014). The retail industry is determined by the establishment of intellectual property, and it is important to safeguard the new technologies that the company plans to introduce with copyrights, trademarks, and patents. Since the beginning of 2012, the company's primary concern was to provide the best services to the customers with the emerging technology. As such, Walmart should protect customer information while operating online. Failure to do so could lead to the lawsuits that could cause the company's fortune. Besides, Walmart has increasingly been targeted by many underlying antitrust lawsuits connected to the production of counterfeit products. This has, in turn, motivated the company to establish a strong legal team to deal with the underlying regulatory issues over the years. It will be pertinent for the company to uphold an extremely experienced legal team that will handle the changes that may affect the corporation in the future as a result of the compound lawsuits and regulatory issues.
A global economy that is unstable has a significant influence on the business operations of Walmart Corporation (Smithson, 2017). Walmart's primary source of revenue comes from the sales from the groceries and foodstuffs. The firm should maintain affordability and quality balance with its products and services throughout the economic swings in the country. The customers of the company may go for alternative businesses that offer lower prices for the same pr.
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STRATEGIC PLAN PART 2 .docx
1. STRATEGIC PLAN PART 2
2
Walmart is one of the largest retail companies in America. The
company is restructuring its operations in the United States by
introducing a new division that will unite all the six divisions to
four. The new division is aimed at providing the best programs,
tools and service to the next generation and improving the
business operations at Walmart. This paper presents a SWOT
analysis that analyzes the strengths, weaknesses, opportunities,
and threats in the new division while looking at the internal and
the external factors in the firm.
The external factors will be those factors affecting Walmart
that are beyond the company's control including the regulatory
and legislative issues as well as competition (Cassidy, 2016).
The internal factors will include the factors happening inside
Walmart Company and that the firm can control given the
proper strategies including management, innovation, and
structure. The primary objective of the SWOT analysis is to
determine and assess the information that will be important in
developing the strategic plan of the corporation.
External Forces and Trends
Walmart Corporation should deal with the several external
forces and trends that may impact on its strategic goals of the
new division as well as the frim. The legislative and legal issues
are among the important external factors that may affect the
corporation (Cervone, 2014). The retail industry is determined
by the establishment of intellectual property, and it is important
to safeguard the new technologies that the company plans to
introduce with copyrights, trademarks, and patents. Since the
beginning of 2012, the company's primary concern was to
provide the best services to the customers with the emerging
2. technology. As such, Walmart should protect customer
information while operating online. Failure to do so could lead
to the lawsuits that could cause the company's fortune. Besides,
Walmart has increasingly been targeted by many underlying
antitrust lawsuits connected to the production of counterfeit
products. This has, in turn, motivated the company to establish
a strong legal team to deal with the underlying regulatory issues
over the years. It will be pertinent for the company to uphold an
extremely experienced legal team that will handle the changes
that may affect the corporation in the future as a result of the
compound lawsuits and regulatory issues.
A global economy that is unstable has a significant influence on
the business operations of Walmart Corporation (Smithson,
2017). Walmart's primary source of revenue comes from the
sales from the groceries and foodstuffs. The firm should
maintain affordability and quality balance with its products and
services throughout the economic swings in the country. The
customers of the company may go for alternative businesses that
offer lower prices for the same products if Walmart fails to
maintain quality and affordability balance during the economic
downturn. Presently, the global economy is going towards the
recovery and disposable incomes that are increasing globally.
Suppose this trend continues, the company will have a chance to
expand its operations in the emerging markets of South
America, Asia, and Africa.
The most critical external factor for Walmart Company is the
competitive analysis brought about by the other retail
companies within the industry. Most retail companies, both
large and small have taken a substantial market share in
manufacturing of products from Walmart over the last years
(Gray, 2015). Nevertheless, an increasing number of small
grocery businesses are penetrating the niche markets that were
once overtaken by Walmart. As such, it is important to analyze
the company's competitors for the enterprise to effectively
introduce new products in the market without the fear of making
sales as a result of competition. A weak competitive analysis
3. can lead to flops in products.
Internal Forces and Trends
Walmart Corporation has utilized its success to create an
inspiring culture in the organization. The company has
effortlessly recruited highly-talented employees to give the best
services to its customers. However, other small companies have
also demonstrated a greater capacity to develop the top talent in
the industry (Cassidy, 2014). Walmart's leadership has also
remained consistent over the years. The company may improve
its leadership by recruiting a person who can reach out to the
younger generation as a result of digitalization. Walmart can
build a positive image by developing its operations to suit the
needs of the younger generation. The hypothesis here is that a
strong leader in the team would make a considerable increase in
the effectiveness of the leadership in Walmart.
The company has continuously demonstrated an excellent
ability to adapt to change. The business model of Walmart is
built on innovation and therefore continuously produce new
innovative products that suit the extremely advanced retail
industry. Despite the decline in the market share, Walmart has
maintained an impressive customer base that consistently
delivers value to their stakeholders. Walmart shows a robust
effort to get into the new markets such as groceries and
foodstuff (Smith, 2013). The increasing efforts to meet the
demands of its customers has also made it possible for the
company to be successful in the increasingly evolving markets.
SWOT Analysis Table of the New Division at Walmart
Corporation
Factor
Strength
Weakness
Opportunity
Threat
4. Trend
Technological
A string innovation developing team.
Exclusive technologies.
Walmart has lagged behind its competitors
organic products
Small businesses could establish superior products and capture
larger markets.
increasing demand for organic and healthy foods
Legal and regulatory
A dedicated team that works promptly.
Constant litigation to intellectual property
Development of systems that can patent the newly developed
technologies.
Potential future lawsuits and regulation on the products.
Increasing regulatory forces that impact on the company.
Economic
Increasing global economy can improve the target market.
Customers may need to use the disposable revenue on the
products of the competitors.
Creating of brand presence overseas.
Economic downturn could lead to insignificant losses.
The recovery path of America’s economic conditions.
Competitive analysis
Dominance in the industry for over 70 years.
Competition from the emerging markets.
Improvement of the products and services to win the loyalty of
the customers.
Venture capital will sponsor the firms that will capture the
markets of Walmart.
Increasing competition from the retail businesses.
Resources
Highly developed capital and resources.
5. Skilled workers chose other companies over Walmart.
Enhance the benefits to attract the skilled employees.
Poor performing projects could minimize the available revenue.
Stable cash flow and healthy structure of the company’s
capitals.
Leadership
A robust leadership team with years of experience.
low pay of the managers
Employ managers who can reach out to larger markets.
Loosing managers would be a negative image for the company’s
strategic plan.
Well compensate leadership team.
Culture
Corporate culture that is based on innovation of products.
Employee happiness and culture lag behind those of Walmart’s
competitors.
Improve on the corporate culture to enhance the human resource
quality.
Widespread job dissatisfaction due to failure to make the
employees happy.
Maintenance of high level corporate culture.
Supply Chain of the New Division of the Existing Business
Walmart has adapted to the supply chain of its business
operations. The supply chain comprises of all the company's
aspect from the procurement of inventory, manufacturing of
products and the customer service (Gray, 2015). The new
division at the company conducts its inventory in the supply
chain to ensure the success of the firm. Walmart should train all
its stakeholders including the managers and the employees to
make a positive impact on its supply chain. It can achieve this
by training the suppliers to deliver quality products and the
employees to provide the best services in the corporation.
Walmart introduced a new division that focuses on uniting the
6. other six divisions to four and to improve on customer service.
A strategic plan is needed for the company to direct its plans for
the realization of organizational goals and objectives of the new
division. Both internal and external trends impact on the
strategic plan of the company and therefore its success.
Walmart Corporation should deal with the several external and
internal forces and trends that may impact on its strategic goals.
References
Cassidy, A. (2016). A practical guide to information systems
strategic planning. CRC press.
Cervone, H. F. (2014). Improving strategic planning by adapting
agile methods to the planning process. Journal of Library
Administration, 54(2), 155-168.
Gray, J. E. (2015). Integrating the Principles of Total Quality
Into the Strategic Planning Process for a Federal Services
Acquisition Organization (Doctoral dissertation, California
State University, Dominguez Hills).
Smith, R. D. (2013). Strategic planning for public relations.
Routledge.
Smithson, N. (2017, January 17). Walmart SWOT Analysis &
Recommendations. Retrieved from Panmore:
http://panmore.com/walmart-swot-analysis-recommendations-
7. case-study
Common Herb Chart
SCI/201 Version 6
1
University of Phoenix Material
Common Herb Chart
Complete the following table.
Directions Using “Herbs at a Glance” @
http://nccam.nih.gov/health/herbsataglance.htm ; Each learning
team member will:
1. Select a herb for appraisal. Do not repeat some else’s choice
or you will receive a zero for this assignment.
2. Discuss the various therapeutic uses for the herbal in the first
column
3. Identify any potential side effects or possible adverse
reactions that could occur with the use of the herbal in the
Second column.
4. Research and a Summarize of some available scientific
studies that provide evidence for efficacy in any of the
therapeutic uses you identified, in the third column. If there are
no scientific studies, note the absence of good studies.
5. Be sure to cite your sources in the table in apa format
6. Each Learning team member must use 2 sources besides the
“Herbs at a Glance” source. Be sure to provide references in apa
format on the Reference page.
8. Name of Herb and Student
Therapeutic Use
Cautions and Warnings or Side Effects
Scientific Studies That Show Efficacy for Any of the
Therapeutic Uses
Ginkgo Biloba
11. Consider the following four quadrants of the balanced
scorecard when developing your strategic objectives:
· Shareholder Value or Financial Perspective, which includes
strategic objectives in areas such as:
· Market share
· Revenues and costs
· Profitability
· Competitive position
· Customer Value Perspective, which includes strategic
objectives in areas such as:
· Customer retention or turnover
· Customer satisfaction
· Customer value
· Process or Internal Operations Perspective, which includes
strategic objectives in areas such as:
· Measure of process performance
· Productivity or productivity improvement
· Operations metrics
· Impact of change on the organization
· Learning and Growth (Employee) Perspective, which includes
strategic objectives in areas such as:
· Employee satisfaction
· Employee turnover or retention
· Level of organizational capability
· Nature of organizational culture or climate
· Technological innovation
Evaluate potential alternatives to the issues and/or opportunities
identified in the SWOTT Analysis assignment and table you
completed in Week 3.
Create at least three strategic objectives for each of the four
balanced scorecard areas. Baseyour solutions on a ranking of
alternative solutions including the following:
· Identify potential risks and mitigation plans.
· Analyze a stakeholder and include mitigation and contingency
strategies.
· Incorporate ethical implications.
12. Develop a specific metric and target for each strategic objective
using a balanced scorecard format.
Example: a strategic objective in the shareholder or financial
perspective is to increase market share. A metric to actually
measure this strategic objective of market share increase is,
"The percentage of increase in market share." The target is the
specific number to be achieved in a particular time period. The
target for the metric of "Increase market share" could be
"Increase market share by 2% for each of the next 3 years" of an
increase of 2% per year for 3 years.
Outline a brief communication plan discussing how you will
communicate the company's strategic objectives including the
following:
· Define the purpose.
· Define the audience.
· Identify the channel(s) of communication and why you
selected that channel.
Format your assignment consistent with APA guidelines