This document discusses how the health and wellness industry presents lucrative opportunities to capitalize on spending by baby boomers. It notes that baby boomers, born between 1946-1964, make up a huge portion of the US population and economy. As they age, their spending will increasingly focus on health and wellness products to maintain active lifestyles. Network marketing companies are well-positioned to tap into demand for supplements, fitness equipment, and other items catering to baby boomer trends. The document advocates identifying emerging trends early to position oneself as a market leader before the market becomes saturated.