This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here: http://flevy.com/browse/business-document/tactical-marketing-plan-template-1057 DESCRIPTION Marketing a product properly is essential for the success of any business. But, marketing doesn't just happen, it has to be planned and carried out. Your strategic business plan is the catalyst that drives you toward action and a tactical marketing plan template will allow you to breakdown the steps that you will take towards achieving your business goals. Each carefully planned action will have a space on the tactical marketing plan template to state the goal, identify how that goal will be reached, determine a working time frame for completion of the task and how much it will cost to execute the plan.

1. Instructions: Use this template to track the marketing tactics you need to complete as you carry out your marketing strategy.
Status key: On track
Minor glitches that need attention but will not delay the deliverable
Task Owner
Actual
Expense Mar Apr May Jun Jul Aug Status Comments
Complete the products
requirement definition document Tom $1,500
COMPLETE. Task was in progress for two
months and finished at the end of April.
Review with product
development team; gather
feedback; incorporate feedback Tom 400
Tom has set up a meeting with the team
next week.
Give document to product
development for prototype
development Michelle 500
we need to work around her absence. We
will be able to complete this task, but we
need to make sure that the schedule doesn't
slip.
Total Expense:
Total Elapse Time: 3
Dependencies on:
Dependencies for:
General comments:
Task Owner Expense Month 1Month 2Month 3Month 4Month 5Month 6Status Comments
$0
0
0
0
0
0
Marketing strategy
Major glitches that need attention and will (or most likely will) delay the deliverable
Marketing Tactical Plan
Products requirements definition (Sample)
Months
$2,400
Pricing, Marketing communications activities
Initial feedback from product development team was very positive—things are looking good!
<Key Marketing Deliverable>

2. 0
0
0
0
0
Total Expense:
Total Elapse Time:
Dependencies on:
Dependencies for:
General comments:
Task Owner Expense Month 1Month 2Month 3Month 4Month 5Month 6Status Comments
$0
0
0
0
0
0
0
0
0
0
0
Total Expense:
Total Elapse Time:
Dependencies on:
Dependencies for:
General comments:
Task Owner Expense Month 1Month 2Month 3Month 4Month 5Month 6Status Comments
$0
0
<Key Marketing Deliverable>
$0
Months
<Enter key marketing deliverables that provide input to this marketing deliverable.>
<Enter key marketing deliverables that receive or are dependent on input from this marketing deliverable.>
[Key Marketing Deliverable]
<Enter key marketing deliverables that provide input to this marketing deliverable.>
<Enter key marketing deliverables that receive or are dependent on input from this marketing deliverable.>
Months
$0
This document is a partial preview. Full document download can be found on Flevy:
http://flevy.com/browse/document/tactical-marketing-plan-template-1057

3. 0
0
0
0
0
0
0
0
0
Total Expense:
Total Elapse Time:
Dependencies on:
Dependencies for:
General comments:
Task Owner Expense Month 1Month 2Month 3Month 4Month 5Month 6Status Comments
$0
0
0
0
0
0
0
0
0
0
0
Total Expense:
Total Elapse Time:
Dependencies on:
Dependencies for:
General comments:
Months
$0
<Enter key marketing deliverables that provide input to this marketing deliverable.>
<Enter key marketing deliverables that receive or are dependent on input from this marketing deliverable>
[enter key marketing deliverables that provide input to this marketing deliverable]
[enter key marketing deliverables that receive or are dependent on input from this marketing deliverable]
[Key Marketing Deliverable]
[Key Marketing Deliverable]
$0
Months
This document is a partial preview. Full document download can be found on Flevy:
http://flevy.com/browse/document/tactical-marketing-plan-template-1057

4. Task Owner Expense Month 1Month 2Month 3Month 4Month 5Month 6Status Comments
$0
0
0
0
0
0
0
0
0
0
0
Total Expense:
Total Elapse Time:
Dependencies on:
Dependencies for:
General comments:
[enter key marketing deliverables that provide input to this marketing deliverable]
[enter key marketing deliverables that receive or are dependent on input from this marketing deliverable]
$0
Months
This document is a partial preview. Full document download can be found on Flevy:
http://flevy.com/browse/document/tactical-marketing-plan-template-1057

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