Joint solutions provide cost-effective archiving and media repurposing for video content.

1. For immediate release: Press Release Distribution Service By
Press Release Wire
Axle ai Media Search and Editing Platform Teams Up with XenData’s New X100
Active Archive
Joint solutions provide cost-effective archiving and media repurposing for video content.
Boston, MA, USA, April 19, 2022 -- Axle ai, the leading independent developer of media search and
collaborative editing software (NAB booth N4816), and XenData, the provider of highly scalable cutting-
edge data storage solutions (NAB booth N1516) , are launching support within axle ai 2022 for XenData’s
X100 active archive. The resulting combination of browser-based search, media management, AI tagging
and editing with robust back end storage facilities is ideal for creative video, medical imaging, video
surveillance and other applications with high volumes of large files.
Axle ai’s media management software is deployed at over 800 customers worldwide, including leading
media companies such as Paramount, Warner Bros. and NBC Universal. The X100 is powered by XenData
Archive Series software which is trusted by over 1,500 organizations in over 90 countries, including many
of the world’s largest media companies. Dramatic industry consolidation over the last 18 months - with
companies such as Masstech, Levels Beyond, CatDV, Primestream and DIVA being acquired - has left axle
ai and XenData in strong positions to gain market share in high-capacity media storage applications.
(Caption: axle ai 2022 user interface)
In addition to market changes, technology is having a rapid impact on the space. Traditionally, large media
repositories have needed extensive manual tagging to make video, audio and image content searchable.
Axle ai 2022 employs powerful machine learning to create rich metadata for media files, automatically.

2. These include axle Speech (speech transcription for $1 per hour of footage), axle Tags (face recognition,
object recognition and logo recognition), and axle OCR functionality to extract text from images and PDFs.
This opens major new market segments to the axle ai/XenData combination, ones which would have
previously required prohibitive amounts of labor to make the video searchable.
Axle ai 2022 supports server configurations with Linux and MacOS as well as Windows (via VMware).
Apple’s latest Mac Studio hardware, with 10 or 20 powerful CPU cores in a compact desktop package, is
an ideal low-cost engine for deployments of axle ai 2022. The media management solution accesses the
Xendata X100 via 10 Gigabit Ethernet and XenData’s XML API, for a seamless user experience across the
two products.
The streamlined, elegant axle ai 2022 user interface is accessed via the browsers of multiple users, who
can search, manage and collaborate around huge media repositories without needing to know any
technical details of how the back end is managed. In addition, the new www.axledit.com collaborative
editing tool and axle ai’s Premiere panel allow media to be dragged directly into the timeline of both
cloud-based editing and traditional on-premise editing for Mac or Windows.
The X100 archive strongly adheres to standards. It supports writing to LTO cartridges using LTFS and writes
to ODA cartridges using the Sony interchange standard. It fully supports the Microsoft security model
based on Active Directory, making it easy to install in an existing Windows domain; likewise, axle ai 2022
also supports Active Directory for user authentication.
(Caption: The axle/Xendata solution manages even petascale archives)
Multiple X100 systems may be synchronized using XenData’s Multi-Site Sync service which links multiple
archives in different locations, creating a single global file system accessible from anywhere. As soon as a
file is archived to LTO or ODA at one location, it becomes available as a stub file within the global file
system. When a user makes a change by writing, overwriting or deleting a file, that change is propagated
to all locations. This provides a consistent up-to-date set of files across the entire distributed organization.
Sam Bogoch, axle ai CEO, commented, “The design of the X100 is based on everything the XenData team
have learned from the 1500+ XenData archives that have been installed worldwide. It uses a simple
architecture which takes advantage of the power of today’s multi-processor servers.”
About axle ai, Inc.:
axle ai (http://www.axle.ai) - We make media smarter. Axle ai is the recognized leader in developing
radically simple media management software. It solutions have helped over 800 organizations improve
the way they create, share and store digital video content with media management solutions that are
easy to install, use and afford. axle’s radically simple media management uniquely addresses a burgeoning
need and has caught on rapidly among video professionals in post-production, education, broadcast,
corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations

3. worldwide. axle ai, Inc. is a privately held company; its founders have extensive industry experience in
media asset management for creative applications. Investors include Stadia Ventures, Jason Calacanis's
LAUNCH accelerator and Quake Capital. Learn more at https://www.axle.ai and https://www.axledit.com.
About XenData:
XenData (http://www.xendata.com) is a global provider of professional data storage solutions optimized
for video and other applications with high volumes of large files. It offers cutting edge hybrid cloud
solutions and highly scalable on-premises active archive systems. XenData has customers in over 90
countries, including government organizations, global media companies and other large corporations. For
more information visit: www.xendata.com.
Axle ai contact:
Rachel Fearon
Operations Manager
Axle ai, Inc.
T: +1 415-225-1926
E: rachel@axle.ai
XenData contact:
Alyssa A Pingul
Marketing Specialist
XenData, Inc.
T: +1 925-464-2618
E: aadriano@xendata.com
Pie Town, a reality TV house in Hollywood, uses axle ai to search and repurpose all their archival
footage.
https://www.youtube.com/watch?v=H1xkcQ0YJO8
Press & Media Contact:
Rachel Fearon
Operations Manager
Axle ai, Inc.
+1 415-225-1926
rachel@axle.ai
http://www.axle.ai