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Business Model 
Contact Us : Sales@fixnix.co 
Phone: +1(800)HEY MJER +91-87 90 878 222 
FixNix, Inc. 
340 S Lemon Ave #6493,Walnut, 
CA 91789,United States. 
@ Copyright 2014: This is proprietary information of Fixnix Inc., a Delaware incorporated company. None of this information or 
material shall be copied or duplicated or owned by any party or person either directly or indirectly without the prior written 
consent from Fixnix management. Any deviation of these statements shall be dealt legally and prosecuted. 
FixNix Inc., 1
2 
FixNix Inc., 
Sl No Subject Slide No 
1 Customer Segment 3 
2 Technologies Enterprises 4 
3 Value Proposition 5 
4 Channel 6 
5 Revenue Stream 8 
6 Key Activity 9 
7 Clients & Partner 10 
8 Our Pillars 11 
Agenda
Customer Segment 
FixNix Inc., 3
Technologies for 
Future 
Enterprises 
FixNix Inc., 4
Value proposition 
FixNix Inc., 5
Channel 
lots of channels, lots of decisions… choose a few: 
 PR 
 Contest 
 Biz Dev 
 Direct Marketing 
 Radio / TV / Print 
 Dedicated Sales 
 Telemarketing 
 Email 
 SEO / SEM 
 Blogs / Bloggers 
 Viral / Referral 
 Affiliate / CPA 
 Widgets / Apps 
 LOLCats 
3 Things That Matter / To Measure : 
1. Volume 
2. Cost 
3. Conversion 
FixNix Inc., 6
Channel 
FixNix Inc., 7
Brand Interest % 
Traffic Rate % 
Engage Rate % 
Trial Rate % 
Lead Rate % 
Close Rate % 
Revenue Stream 
Conversion 
Rate % 
FixNix Inc., 8
Key Activity 
Automate GRC Modules 
• Audit Management 
• Risk Management 
• Policy Management 
• Incident Management 
• Asset Management 
• Vendor Management 
• Contract Management 
• Compliance Management 
• Control Management 
• Fraud Management 
• Training & Awareness 
• Whistle Blower / Hotline
Clients & Key Partners 
FixNix Inc., 10
FixNix Inc., 11 
Our Pillars 
Shanmugavel Sankaran 
Chief Nixer Shan has many accolades, endorsements, accomplishments 
in honor for his service to the project management & information 
security community in his past organizations. With more than 10 years 
of global management experience including experience in General 
Management and Security Architecture across Motorola, Microsoft, IBM 
& Reasoning Global. 
He has completed his post graduation M.Tech CSE from IIIT Hyderabad 
and joined Microsoft as Intern. Post Microsoft, Shan joined IBM where 
he was security landscape consultant for CISO of clients of IBM. After 
that he took the mandate to set up security function in a startup 
Reasoning Global at Hyderabad where in a short stint he helped them 
mature their security processes, application architecture and most 
importantly the security mindset of the employees. 
Over time, his management skills have leaped to become exceptional in 
managing business line operations, people, technology and PMO.
FixNix Inc., 12 
Kunwar Rohitashwa 
• Bachelor of Engineering 
• General Manager, 
Program Mangement 
• Naitional eGovernace 
Division 
• Independent 
Consultant,Program 
Management 
• Project Manager 
• Royal Bank of Scotland 
Group 
Senior Management Professional with 15 years of 
experience in Global IT Outsourcing Industry across all 
core functions of , Delivery, Operations and Strategy 
working in India, US and Europe. 
Strong background in Account Management, Delivery 
Management, Business Development and Program 
Management of large scale strategic engagements. 
Specialty in program managing large transformational 
proposals with strong innovation themes 
Consulted with various financial services clients to 
strategize global delivery strategy, operationalize “In-source” 
vs. “Outsource” decisions and execute 
comprehensive governance and metrics progr 
BFSI and eGovernance domain experience through working 
on projects in various roles.
Thank You 
FixNix Inc., 13

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Business model israel_v1.0

  • 1. Business Model Contact Us : Sales@fixnix.co Phone: +1(800)HEY MJER +91-87 90 878 222 FixNix, Inc. 340 S Lemon Ave #6493,Walnut, CA 91789,United States. @ Copyright 2014: This is proprietary information of Fixnix Inc., a Delaware incorporated company. None of this information or material shall be copied or duplicated or owned by any party or person either directly or indirectly without the prior written consent from Fixnix management. Any deviation of these statements shall be dealt legally and prosecuted. FixNix Inc., 1
  • 2. 2 FixNix Inc., Sl No Subject Slide No 1 Customer Segment 3 2 Technologies Enterprises 4 3 Value Proposition 5 4 Channel 6 5 Revenue Stream 8 6 Key Activity 9 7 Clients & Partner 10 8 Our Pillars 11 Agenda
  • 4. Technologies for Future Enterprises FixNix Inc., 4
  • 6. Channel lots of channels, lots of decisions… choose a few:  PR  Contest  Biz Dev  Direct Marketing  Radio / TV / Print  Dedicated Sales  Telemarketing  Email  SEO / SEM  Blogs / Bloggers  Viral / Referral  Affiliate / CPA  Widgets / Apps  LOLCats 3 Things That Matter / To Measure : 1. Volume 2. Cost 3. Conversion FixNix Inc., 6
  • 8. Brand Interest % Traffic Rate % Engage Rate % Trial Rate % Lead Rate % Close Rate % Revenue Stream Conversion Rate % FixNix Inc., 8
  • 9. Key Activity Automate GRC Modules • Audit Management • Risk Management • Policy Management • Incident Management • Asset Management • Vendor Management • Contract Management • Compliance Management • Control Management • Fraud Management • Training & Awareness • Whistle Blower / Hotline
  • 10. Clients & Key Partners FixNix Inc., 10
  • 11. FixNix Inc., 11 Our Pillars Shanmugavel Sankaran Chief Nixer Shan has many accolades, endorsements, accomplishments in honor for his service to the project management & information security community in his past organizations. With more than 10 years of global management experience including experience in General Management and Security Architecture across Motorola, Microsoft, IBM & Reasoning Global. He has completed his post graduation M.Tech CSE from IIIT Hyderabad and joined Microsoft as Intern. Post Microsoft, Shan joined IBM where he was security landscape consultant for CISO of clients of IBM. After that he took the mandate to set up security function in a startup Reasoning Global at Hyderabad where in a short stint he helped them mature their security processes, application architecture and most importantly the security mindset of the employees. Over time, his management skills have leaped to become exceptional in managing business line operations, people, technology and PMO.
  • 12. FixNix Inc., 12 Kunwar Rohitashwa • Bachelor of Engineering • General Manager, Program Mangement • Naitional eGovernace Division • Independent Consultant,Program Management • Project Manager • Royal Bank of Scotland Group Senior Management Professional with 15 years of experience in Global IT Outsourcing Industry across all core functions of , Delivery, Operations and Strategy working in India, US and Europe. Strong background in Account Management, Delivery Management, Business Development and Program Management of large scale strategic engagements. Specialty in program managing large transformational proposals with strong innovation themes Consulted with various financial services clients to strategize global delivery strategy, operationalize “In-source” vs. “Outsource” decisions and execute comprehensive governance and metrics progr BFSI and eGovernance domain experience through working on projects in various roles.
  • 13. Thank You FixNix Inc., 13