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Product
- 1. PRODUCT By : 1.Anis suriyani Ibrahim 2.Nur syaziah nasrin binti Mohd sapian 3.Sharmila binti Abdullah 4.Siti nurhidayah binti Muhammad yusuf
- 3. • A product is defined as anything that can be offered in the market for attention, acquisition, use or consumption that might satisfy a want or need. • A bundle of attributes, offering for use/consumption by the final customer.
- 4. • Product Tangible products that customers can see, hear, smell, taste, or touch. • Service Any intangible activity or benefit that one party can offer to another that is essentially intangible and does not result in ownership of anything. Add a footer 4
- 5. FR • Physical goods • Services • Experiences • Events • Persons • Places • Properties • Organizations • Information • Ideas Add a footer 5
- 6. FRCONSUMER PRODUCTS VS INDUSTRIAL PRODUCTS Consumer products • Product destined for use by ultimate consumers. Business products. • Product that contributes directly or indirectly to the out- put of other products for resale; also called industrial or organizational product. • Some products fall into both categories. Add a footer 6
- 7. FR Add a footer 7
- 8. FR Add a footer 8 • Core Products- a part of the total product that the consumer is actually buying. • Actual Product- this includes the products name, label, packaging, features, and a quality level. • Augmented Product- is the part where the seller provides additional services and privileges to consumers who bought the product.
- 9. FR Add a footer 9 Three Levels Product
- 10. FR 1 . Con su mer Prod u c ts Add a footer 10 Classification of Products Convenience Goods • Staple Goods • Impulse Goods • Emergency Goods Shopping Goods • Homogenous Products • Heterogeneous • Products Specialty Goods Unsought Goods
- 11. FR Characteristics of Industrial Products: • Derived Demand • Price Sensitivity • Fluctuating Demand • Limited Market • Geographic Concentration • of Markets • Rational Buying Behavior • Long Negotiating Period • Infrequent Sales • Industrial Advertising and • Personal Selling Categories of Industrial Products: • Material and parts • Capital items • Supplies and services 2 . In d u strial Prod u c ts Add a footer 11 Classification of Products
- 12. FR Add a footer 12
- 13. FR Add a footer 13