Presented at FITC Toronto 2017 More info at http://fitc.ca/event/to17/ Ivan Cash, Cash Studios Using creativity as a means for social action, cultural commentary, and positive change, Ivan demonstrates the power of an idea, to hijack media and inspires audience members to get out of their comfort zone and pounce on inspiration. Objective Unlock your creative potential to create impactful social actions Target Audience Anyone that wants to bring a social action to life Five Things Audience Members Will Learn The power of an idea Pounce on inspiration Get out of your comfort zone Always consider the secondary audience YOU can affect cultural change