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Presented at FITC Toronto 2018
Details at http://fitc.ca/event/to18/
Graham McDonnell, The New York Times
Everyone loves a good story. So why does a vast amount of online digital content overlook the basic rules of effective storytelling?
Graham will examine various ways of applying simple storytelling techniques to online content, touching on things like design, UX, narrative, etc. and why this approach helps make sure the audience are glued until the very end.
As more and more brands learn the true value of content, our lives are becoming increasingly over-saturated in information. This means the competition for our attention has never been greater and getting eyes on your content is no longer good enough.
Anyone who creates creative content for a specific audience.
Five Things Audience Members Will Learn
How to structure content
How to keep people engaged online
The benefits of branded content
How to avoid storytelling pitfalls
Insights into the processes of The New York Times