1. ISSN 2041-7780 Issue 19 Oct/Nov 12 £3.50
Choice
Health & Wellbeing
The Complementary, Natural
& Integrated Healthcare Event
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www.choicehealthmag.com
The Leading Publication for Complementary Health, Education and Wellbeing
How to be an
Ayurvedic
therapist
Clove Bud Oil The Bowen Technique Hand and Nail Products
Your Health and
In this issue:
8 28 48 Wellbeing Success
Starts Here!
Are you a health-conscious consumer,
looking to come into the industr y or
looking for a suitable treatment? Find
out what the exper ts say and read.

2. Choice
Health & Wellbeing Issue 19 Oct/Nov 2012 4
Contents 3
Letter from the Editor 4 Aromatherapy
The lavenders and lavandines
8 Essential Oil Index
Clove bud oil
10 Ayurveda & Yoga
Post-partrum care
The party season is fast approaching and
18 Business Support 18
for many it is the busiest time of year. If you The concept of training
haven’t already this is the ideal time to add
a pamper product to your services, that you
24 Complementary Therapies
can offer all year round. Men are from Mars
We have the perfect product that is
unique and beautiful, which you can offer to 30 Health & Nutrition
your customers to purchase as gifts for
birthdays, Valentine’s, anniversaries, Supercharge with super foods
Christmas or as something to treat 38 Integrated Healthcare
themselves. We will be adding one new
design each month. Arthritis’ a mind-body understanding
Having ruined so many beautiful shawls,
blouses and scarves using pins that have
left pinholes, snags and pulls, I decided to
44 Natural Beauty 52
Banish wrinkles, age spots and more
use a magnetic brooch as it was so
versatile that l could wear literally anywhere 52 Personal Development
and not damage my clothes. Magnetic
brooches are a great way to dress up any Power language
outfit. Snap them onto a scarf, bag or belt
for a fresh new look. They can also be used 58 Training & Education
as decoration on gift wraps, table decor,
Massage, touch and trauma
curtains, lampshades and other household
items. 67 Diary Dates
Visit www.magneticbrooches.com for
more details. All our products come with a
60-day, money-back guarantee.
Happy reading
CONTRIBUTORS 38
Special thanks to Kelly Owen
Angela
College of Practical Homeopathy. Gervasio Da
Gloria Just fit. Bodywork CPD. Penny Price
Penny Price Aromatherapy. Andy Edwards
Marketing Therapy. Geeta Vara. Robert
Angela Mahandru Waghmare, Joanne Ross META-medicine
Editor Janie Godfrey ECBS. Geoff Lyth
Quinessence. Rachel Fairweather Jing
Advanced Massage. Jonathan Lawrence
Turning Point. Dr Marilyn Glenville.
Paul Carbis. Daniela Chandler Pevonia.
Olivia Stefanino. And Others
Follow us on twitter @angela_mahandru
Editorial & Advertising
Contact Details
30
Follow us on Facebook, Connect via Linkedin T: +44 (0)161 284 6602
e: info@choicehealthmag.com
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www.choicehealthmag.com Oct /Nov

3. Business Support 23
And there’s no reason why you (as their trusted So, there you have it. The three The model is not so new. Think of your car! If
‘wellbeing adviser’) could not be a part of that essential services are anything goes wrong you go to get it fixed
ongoing regime. (Therapy). You regularly provide it with
1. Therapy
appropriate liquids, MOT and service
2. Maintenance
But – as the Irish comedian (Maintenance). And, perhaps you are happy to
3. Pamper
buy an air freshener, personalised number plate,
once said – there’s more! And the way you offer these is always robust,
pair of furry dice or two-tone paint job (Pamper) –
simply because you WANT to?
ethical, unapologetic and with enthusiasm.
Whatever modality or discipline called you – there Remember the sceptical guy in the audience I
Remember, people look to their therapist for
is undoubtedly something you can offer to spoke about earlier in this article? A couple of
advice – so be prepared to give it.
customers that they might want rather than need. weeks after the event I received this email from
The many therapists who have adopted this
If you don’t offer something for this, you are him: Dear Andy. You have turned me into a
approach throughout their marketing have always
missing out on a burgeoning market of people believer. I truly hope that other therapists do what
benefited from an uplift in business – and,
who want a treat (and those who buy birthday you suggest because I am – and it really is
perhaps unsurprisingly, referrals. Referrals
gifts, Valentine’s gifts, anniversary, Christmas working. Thank you again. Mr A Cambridgeshire
because the customers feel better looked after
etc!). CHW
than ever – and seem even more willing to pass
their great experiences on.
This is your PAMPER
(or FUN) service © Join The Club. Andy Edwards is cofounder of the Marketing Therapy
Once the therapeutic bit is over – and the Business Building Club – the fastest-growing club of its type in the UK.
maintenance sessions are in place – what might Membership allows access to exclusive Marketing Therapy briefings, reports
your customer enjoy? Identify a pamper product and even specially recorded video clips. You could qualify for FREE
you can offer – or, if this really is impossible, MEMBERSHIP.
create a joint venture with a local salon/therapist Learn more about the Marketing Therapy Business Building Club by visiting
who does, and get them in to service the work www.marketingtherapy.co.uk – where you will also be able to download a free
that will ensue! 20-page report, ‘The Seven Marketing Mistakes Therapists Make’.
How can we
become an
effective learner?
We constantly strive to learn how to become
organised – because becoming more
efficient saves us valuable time. We want to
learn how to live healthier and fitter lives –
because it equates with vitality and energy.
W
e want to learn how to make more ranging from language, culture, history, science, Are the Rules’, Cherie Carter Scott shares the
money because, even though it can’t mathematics… and so on. The great news is following two fundamental rules of life: ‘Life is a
buy us happiness, it increases that, for some people, the accelerated learning series of lessons. If you don’t learn the first time,
enjoyment of life, of business, virtually everything. process will continue. Sadly, for others, it levels the lesson will be repeated until you do learn.’
So, how can we become an effective learner and off when they get their first job. Why? Many
learn these vital skills? people have bad associations with school and Why do we stop learning?
leaning. Since schooling, it’s no longer If the purpose of learning is to provide us with
What is learning? compulsory to learn: there are no more exams to insight in how to act, use, and store information,
The dictionary defines learning as the act, take, and there is no demand to learn new skills. how come learning appears to be such a
process, or experience of gaining knowledge or So why bother to read more books, if they can complicated process for many people? A simple
skill. Studies reveal that from birth, up until we simply learn through experience? This is all well explanation is that, during the learning process,
are about eighteen, we learn a tremendous and good, but what about if you just stop we are often directed to complete a new path that
amount very quickly about almost everything learning? In her book ‘If Life Is a Game, These makes us feel confused, frustrated, or uncertain,
www.choicehealthmag.com Oct/Nov

4. 24 Complementary Therapies
and often diminishes our confidence. Because new skill, habit or knowledge. All successful development, and psychotherapy shows that
this is such a prevalent phenomenon, many people learn that success is buried on the other many people learn more effectively by using
people have come to the conclusion that learning side of frustration. several senses. For instance, auditory learners
new skills is hard, stressful, and at worst, find that they process information better if they
downright scary. They would rather give up in How can we become an effective hear it. Visual learners learn more from seeing
learning new skills and just hold onto what they learner? information presented and tactile learners are
are comfortable with, especially if there are more more likely learn by touching and experimenting
We can speed it up, but it is still a process of
enjoyable ways to spend their time. with an object than by hearing or reading about it.
reading, listening, reviewing, repetition, applying
Do those that struggle to learn have bad Let suppose that you are a primarily auditory
the knowledge, experiencing the outcomes,
memory? The answer for this question is ‘not at learner, read over the tips for visual and tactile
readjusting what you have learned already.
all’. In his book ‘One Minute Millionaire’, Robert G learners. You may find that you understand the
Simply put, that takes time. Wouldn’t it be great if
Allen said: ‘People don’t have bad memories. concepts more clearly or are able to recall the
someone would come up with modules you are
They have preferred memories. They just have a information better. When you make a habit of
interested in and plug them into your mind, giving
bad system for accessing what is already there.’ learning new things – this keeps you more
you instant access to knowledge! It really doesn’t
The reality is that it takes effort to get out of your interested, motivated and happy and that will
work like this in real life. When exercising, no one
comfort zone, and most of the time, people prefer inspire you to become an active learner! CHW
can exercise for you, and the same concept
to be lazy and stay comfortable, rather than do
applies to learning. It is up to you to determine © Gervasio Da Gloria is the author of
the work it takes to meet their goals.
the talents, skills, abilities and core competencies ‘Discover the Secret: Making Money
Many studies shows that most of our
you will need to earn the kind of money you want, as a Fitness Professional’. He has
frustration is the number one reason of most
to become more organised, and to live a created successful software that
people stopping dreaming, or don’t even think big
prosperous life. It is your responsibility to make enables fitness professionals to
anymore: because they don’t believe that it can
the investment and take the time to learn and manage their business performance,
be possible. Therefore, it is important that you
develop these skills. Here is a good tip to speed time and money. For more
must learn to discipline your frustration. Many
up your learning process. information contact him at
books in professional development stress that
Try new things. Neuro-linguistic programming gervasio@justfit-training.co.uk or
there are no shortcuts for the things we often
(NLP) is an approach to communication, personal visit www.justfit-training.co.uk
want in life. The key to success is in learning a
Men are from Mars
T
his is demonstrated by research from
Mintel which illustrates sales of skincare
products are booming across Europe –
up 45% from €289 million in 2005 to €420 million
in 2010. Visit any retail cosmetic counter and you
will see ranges designed specifically for men. The
Association of Reflexologists (AoR) has been
exploring how reflexologists can benefit from
these market developments and we have been
listening to the increasing numbers of therapists
who have embraced the male psyche and built
strong practices based on treating sportspeople,
businessmen and the elderly.
Last month, the AoR campaigned on Men’s
Health during World Reflexology Week to help
equip our members to market and treat men and
to increase awareness of reflexology to men.
From our research, it is clear that men need to be
communicated to in a different way than we
attract our female clients. The ‘pamper’ or
‘holistic’ message is probably a barrier to
communicating to males successfully as are
issues of intimacy in the way men regard their
feet and hands. We really need to understand
this market sector better to encourage more men
to try reflexology and to return for treatment
Men account for 49% of the population yet most touch because they believe in it.
therapists will tell you males make up only a small
percentage of their client base. Market research indicates Here are some of our findings
Learn to Speak Martian
there are increasing numbers of males challenging
[Congratulate men on their successes. Do not
traditional stereotypes and embracing products and focus on weaknesses, instead highlight areas for
services once considered ‘out of bounds’. development.
Oct/Nov www.choicehealthmag.com