Localization in HCI: Yahoo (US vs. China)

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Beibei Yang

A presentation for my Human-Computer Interaction class of Fall 2010

Technology Business

Yahoo (US vs. China)
Beibei Yang
Nov. 15, 2010
UMass Lowell
91.527 Human-Computer Interaction, Fall 2010
This presentation is available at: http://goo.gl/Bsoww

Yahoo (China):
http://www.yahoo.com.cn
or
http://cn.yahoo.com

Yahoo (China)
Language: simplified Chinese
Character set: GB2312
Reading direction: L2R

Search Assistant
Good: Feature appropriateness and taste/values
Good: Visual communication

Left Column: Navigation Bar
• Yahoo (US) allows navigation
bar customization
• Yahoo (China) doesn’t allow
customization
– Contradicts the Configurability
and Control in HCI principles
• Both good practice of Visual
communication (icons)

Left Column: Navigation Bar Customization

Mid-column: Content •Date (including time zone)
•Weights and measures
Both representation and
content are localized
Violates the predictability principle Follows the predictability principle

Mid-column: Content
• The content of Yahoo (China) has a much
longer length than Yahoo (US)
– Matches the feature appropriateness and
taste/values principle
– However, one can argue that Yahoo China violates
the simplicity and efficiency principles, and Fitt’s
Law
• The content of Yahoo (US) violates the Clarity,
Predictability, Consistency, and Efficiency in
principles

Right Column
Good: Directness, and Efficiency

Foot
Good: Feature appropriateness and taste/values

Aesthetically Speaking …
• Yahoo (US)
– Violates the Aesthetically
pleasing principle
• Yahoo (China)
– Follows the Aesthetically
pleasing principle

Error 404
• Yahoo (US) displays search
results
• Yahoo (China) shows the
above 404 message before
redirecting to the homepage
Both follow the Forgiveness principle

The “Contact Us” Page
• Street address
• Postal Code
• Phone Number

Others
• Yahoo (US)
– links open in same window
• Yahoo (China)
– links open in a new window
Good: Feature appropriateness and taste/values

Summary
• HCI Principles and Heuristics
– Yahoo (US)
• Violates: Aesthetically pleasing, Clarity, Consistency, Predictability,
Directness, and Efficiency
• Follows: Compatibility, Comprehensibility, Configurability, Control,
Flexibility, Forgiveness, Simplicity, and Responsiveness
– Yahoo (China)
• Violates: Configurability, Flexibility, Control, Simplicity, and Efficiency
• Violates: Recognize rather than recall (Heuristics)
• Follows: Aesthetically pleasing, Compatibility, Comprehensibility,
Clarity, Predictability, Directness, Efficiency, Forgiveness, and
Responsiveness
• Yahoo (China) Good Practice of Localization
– Language, Character set, Reading direction
– Year, Month, Date, Measures
– Visual communication
– Feature appropriateness and taste/values
Conclusion:
Overall, Yahoo (China) did a good job on localization

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Localization in HCI: Yahoo (US vs. China)

1. Yahoo (US vs. China) Beibei Yang Nov. 15, 2010 UMass Lowell 91.527 Human-Computer Interaction, Fall 2010 This presentation is available at: http://goo.gl/Bsoww

2. Yahoo (US): http://www.yahoo.com

3. Yahoo (China): http://www.yahoo.com.cn or http://cn.yahoo.com

4. Yahoo (China) Language: simplified Chinese Character set: GB2312 Reading direction: L2R

5. Search Assistant Good: Feature appropriateness and taste/values Good: Visual communication

6. Left Column: Navigation Bar • Yahoo (US) allows navigation bar customization • Yahoo (China) doesn’t allow customization – Contradicts the Configurability and Control in HCI principles • Both good practice of Visual communication (icons)

7. Left Column: Navigation Bar Customization

8. Left Column: Navigation Bar Customization

9. Mid-column: Content •Date (including time zone) •Weights and measures Both representation and content are localized Violates the predictability principle Follows the predictability principle

10. Mid-column: Content • The content of Yahoo (China) has a much longer length than Yahoo (US) – Matches the feature appropriateness and taste/values principle – However, one can argue that Yahoo China violates the simplicity and efficiency principles, and Fitt’s Law • The content of Yahoo (US) violates the Clarity, Predictability, Consistency, and Efficiency in principles

11. Right Column Good: Directness, and Efficiency

12. Foot Good: Feature appropriateness and taste/values

13. Aesthetically Speaking … • Yahoo (US) – Violates the Aesthetically pleasing principle • Yahoo (China) – Follows the Aesthetically pleasing principle

14. Error 404 • Yahoo (US) displays search results • Yahoo (China) shows the above 404 message before redirecting to the homepage Both follow the Forgiveness principle

15. The “Contact Us” Page • Street address • Postal Code • Phone Number

16. Others • Yahoo (US) – links open in same window • Yahoo (China) – links open in a new window Good: Feature appropriateness and taste/values

17. Summary • HCI Principles and Heuristics – Yahoo (US) • Violates: Aesthetically pleasing, Clarity, Consistency, Predictability, Directness, and Efficiency • Follows: Compatibility, Comprehensibility, Configurability, Control, Flexibility, Forgiveness, Simplicity, and Responsiveness – Yahoo (China) • Violates: Configurability, Flexibility, Control, Simplicity, and Efficiency • Violates: Recognize rather than recall (Heuristics) • Follows: Aesthetically pleasing, Compatibility, Comprehensibility, Clarity, Predictability, Directness, Efficiency, Forgiveness, and Responsiveness • Yahoo (China) Good Practice of Localization – Language, Character set, Reading direction – Year, Month, Date, Measures – Visual communication – Feature appropriateness and taste/values Conclusion: Overall, Yahoo (China) did a good job on localization

18. Thank You!

Localization in HCI: Yahoo (US vs. China)

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