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Intelligent search!
Enterprise"Search"Europe"–"London"2011"


                                          ©"FINDWISE"2011"
Agenda!

 •    Findwise"
 •    Defini>on"of"Findability"
 •    Techniques"for"intelligent"Findability"solu>ons"
 •    Real"life"examples"
 •    Case"studies"
            •     SKF
            •     Ericsson
 •    Summary"
 "
 "
Helge Legernes!

•    MSc"computer"engineering"
•    FAST"2002L2005"
•    CoLfounder"Findwise"
           •    Business Development
           •    CTO
"
"
Findability!
Findability!
                                                       Business
                                                       Wisdom

It"is"not"about"search"
"                                                      Knowledge
⇒  It"is"about"finding…."
"


    !  Right"informa>on"                               Information

    !  """"""Right"people"
    !  """"""""""""""Right"knowledge"
    !  """"""""""""""""""""""""""On"demand"
"
⇒  Thus"improving"employee"efficiency"and"their"
"
ability"to"truly"benefit"from"exis>ng"informa>on"
assets"and"previous"investments"in"systems"to"store"
    "
and"share"informa>on"(CMS,"CRM,"Databases"etc.)"in"
!
a"collabora>ve"manner."
"
*
"
Findability!
                                         Business
                                         Wisdom

                                         Knowledge



                                         Information



⇒ Business"(needs"&"goals)"
⇒ Informa.on"(quality"&"structure)"
⇒ Organisa.on"(process"&"governance)!!
⇒ Users"(needs"&"capabili>es)"
"
"

    "
!
Intelligent “search” techniques !
Information overload?   !!




                   Unstructured
                   information get
                   doubled every
   20%             6-12 months
                                     80%
     !                                 !
Intelligent “search” - Findability!


The!growth!of!unstructured!data!volumes!and!the!4me!for!just6
in64me!delivery!of!informa4on!requires!advanced!text!analy4cs!
capabili4es.!
*                             Textanaly>cs"

     *
Only!the!ability!to!understand!the!true!meaning!and!rela4onships!
!
between!people,!places,!things!and!issues!provide!accurate!
*
enough!output!to!create!business!wisdom!on!which!companies!
*
can!take!appropriate!ac4on.!
"
*
"                               Contextuality
                                            "
"    *                            Search"analy>cs
                                                "
"
!
Content enrichment is the key to FINDABILITY!



                                                                            SEARCH
              CONTENT




                                  STRUCTURED
              ENRICHMENT                                                     INDEX




                                     DATA
                                                               CONTENT
                                                               ENRICHMENT



                      Text
                                  UNSTRUCTURED


                      analytics
                                      DATA



                                                   Text
                                                   analytics


   Company
   specific
   taxonomy
                                                 Company
                                                 specific
                                                 taxonomy
Swedish healthcare region!

•  50"000"employees"who"need"various"informa>on"
•  Complex"IT"architecture"–"many"content"management"systems"
                              *
Textanalytics in the health care region!

 •    Meta"data"added"to"different"health"informa>on"CMS:s"in"use"
 •    When"indexing"from"different"external"health"sites"in"order"to"
      harmonize"with"the"VGR"specific"taxonomy"
 "
 "
Metadata service – Key words!



                                         Text*contains:**
                                         tå,"symtom,"diagnos,"
                                         diagnoskod"


                                 Look"up:"tå*
                                                         Synomyms*and*controlled*
                                                         taxonomy:**
                                                         SweMesh,"SnoMed"
  Suggested*keywords:**
  stortå,*hallux,*stel*stortå*
EpiServer!




               Sugges>ons  "
             by"the"metadata"
                  services
                         "
Contextuality!

 •  Device"specific"
 •  Time"specific"
 •  Geograhipcal"
 •  Language"
 •  Role"
 •  Query"specific"
 "
 "
Example - Query sensitive contextuality!
Geographical contextuality!
Social relevance!
Social relevance in the querybox!




                        Your recent queries            Most popular queries    Trending queries
                        tremånadersränta                               bolån
                                        räntehöjning
                        räntetak                       bostadsrätt             riksbanken
                        ”bostadsrätt som säkerhet”     räntemarginal           bankgaranti
                        bosparblankett                 fast ränta              ”villa som säkerhet”
                        räntebindning                  femårsränta             bolånegaranti




 Your recent queries = the user´s latest n queries over the last 90 days
 Most popular queries = the most popular n queries from all of the users in a specific group
 the last 90 days
 Trending queries = the n queries, which the last week has been the most popular the last
 WEEK compared to the most popular the last 90 days (compare Twitters ”trending topics”)
Techniques combined!
Customer Case – Findability intranet!
Problem*descrip?on •  Over"50"separate"unit/BA"intranets,"over"4000"collabora>on"sites"globally"
                  *
                        •    Personaliza>on"or"profiling"not"in"use"
                        •    Difficult"or"not"possible"to"target"content"for"end"users"
                        •    Structure"being"too"complicate,"many"separate"services"to"navigate"
                        •    No"common"search"

         Project*goal Develop"a"concept"for"a"personalised"intranet"solu>on"serving"as"an"everyday"
                    *
                        tool"for"employees"and"improving:""
                        •  Ability"to"find"relevant"informa>on"and"competences""
                        •  Collabora>on"
                        •  Knowledge"sharing"
                        •  Communica>on"

   Findwise*mission •  Add"a"Findability"perspec>ve"to"the"new"Intranet"concept"
                   *
                        •    Align"the"usage"and"implementa>on"of"search"technology"with"the"defined"
                             goals"and"requirements"


  Technical*pla=orm**SharePoint"2010"and"FAST"for"SharePoint"
Search*driven*landing*page*
      for*collabora?on*sites*              Free"text"search"with"query"comple>on"
                                           and"Did4you4mean!func>onality"

    Dynamic"facets"based"on"search"to"
                    allow"filtering"on:
                                     "
                                       "

              Organisa>onal"belonging  "
                          Type"of"site "
                     Topics"of"the"site"
       Tags"L"Keywords"added"by"users  "
                                Owner  "
"

    Sites"recommended"for"the"specific  "
    user."SearchLdriven"personaliza>on "
    based"on"organisa>onal"belonging,  "
               interests,"behaviour"etc.
                                       "
RESULTS!
Enterprise Findability - Case studies

Ericsson – GST!       SKF – Find it!
Findability Solutions: Ericsson!

              Business Challenge!


•  80"000"employees"who"need"various"informa>on"
•  Informa>on"stored"in"hundreds"of"internal"ITLsystems"
"
                                   *

             How*can*employees*reach*AND*make*use*of*
             informa?on*from*one*single*point*of*entry?*
Findability Solutions: Ericsson!

              Findwise Solution!

Enterprise*Findability*Solu?on*in*2*parts:*
*


"   1.*   Enterprise"Search"PlaXorm"
            •  Integrate"and"index"sources"(constantly"added)"
            •  Web"sites,"collabora>on"tools,"document"management"systems,"
               internal"knowledge"base,"people"catalogue"and"more…"


    2.*
          Enterprise"Findability"portal"web"applica>on"
          Provides"an"easy"to"use"yet"advanced"and"fast"search"tool!"
Findability Solutions: Ericsson!

Findwise Solution!
Findability Solutions: Ericsson!

              Results and effects!

Key"performance"indicators:"

• 
"    Speed"            •    Accuracy"
•    Collabora>on"     •    User"coverage"
•    Discovery"        •    Content"coverage"

"                      "
Measurements"of"performance"indicators"show:"
•    Quicker"access"to"informa>on"&"knowledge"L"increased"produc>vity"
•    Higher"profit"margins"from"improved"support"to"business"processes"
•    One"plaXorm"–"reduced"costs"

"
Findability Solutions: Ericsson!

Results and effects!
Findability Solutions: SKF!

            Business Challenge!

•  40"000"employees"worldwide"(18"000"knowledge"workers)"
•  2005:"        "Product"centric"(selling"products)"
       "         """"""""Knowledge"engineering"company"(selling"knowledge)"
•  Many"ITLsystems"with"stored"informa>on"
"
                                          *

        How*can*employees*have*quick*and*easy*access*to*
      informa?on*and*knowledge*regardless*of*geographic*
               loca?on*AND*system*for*storage?*
Findability Solutions: SKF!

             Findwise Solution!

Enterprise"Findability"solu>on"based"on"the"FAST"ESP"search"engine"
"



•    Index"structured"and"unLstructured"informa>on"
•    Making"all"informa>on"and"knowledge"searchable"
•    Customised"modules"–"designed"and"developed"by"Findwise"
•    Usable"search"interface"
"
"
Findability Solutions: SKF!

Findwise Solution!
Findability Solutions: SKF!

Findwise Solution!
Findability Solutions: SKF!

               Results and effects!

•      Success!"
•      10"000"unique"visitors/month"
•      100"000"queries/month"
"
"

     of*users*find*the*search*results**
        both*relevant*and*useful*
                                             of*users*save*?me*in*their*daily**
                                              work*due*to*the*applica?on**
SUMMARY!
Summary!
•    FINDABILITY"
             •    Business (needs & goals)
             •    Information (quality & structure)
             •    Organisation (process & governance)
             •    Users (needs & capabilities)
•    Techniques"for"intelligent"Findability"solu>ons"
             •    Relevant search platform
             •    Text analytics in combination with different taxonomies
             •    Contextuality – Search Analytics !
•    Result"and"effects"
             •    Avoid reinventing the wheel
             •    Find information faster
             •    Get a more holistic view
             •    Colloboration
             •    Creativeness
"
"
Thank you!!   Helge"Legernes"
              Helge.legernes@findwise.com"

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Intelligent Search

  • 2. Agenda! •  Findwise" •  Defini>on"of"Findability" •  Techniques"for"intelligent"Findability"solu>ons" •  Real"life"examples" •  Case"studies" •  SKF •  Ericsson •  Summary" " "
  • 3. Helge Legernes! •  MSc"computer"engineering" •  FAST"2002L2005" •  CoLfounder"Findwise" •  Business Development •  CTO " "
  • 5. Findability! Business Wisdom It"is"not"about"search" " Knowledge ⇒  It"is"about"finding…." " !  Right"informa>on" Information !  """"""Right"people" !  """"""""""""""Right"knowledge" !  """"""""""""""""""""""""""On"demand" " ⇒  Thus"improving"employee"efficiency"and"their" " ability"to"truly"benefit"from"exis>ng"informa>on" assets"and"previous"investments"in"systems"to"store" " and"share"informa>on"(CMS,"CRM,"Databases"etc.)"in" ! a"collabora>ve"manner." " * "
  • 6. Findability! Business Wisdom Knowledge Information ⇒ Business"(needs"&"goals)" ⇒ Informa.on"(quality"&"structure)" ⇒ Organisa.on"(process"&"governance)!! ⇒ Users"(needs"&"capabili>es)" " " " !
  • 8. Information overload? !! Unstructured information get doubled every 20% 6-12 months 80% ! !
  • 9. Intelligent “search” - Findability! The!growth!of!unstructured!data!volumes!and!the!4me!for!just6 in64me!delivery!of!informa4on!requires!advanced!text!analy4cs! capabili4es.! * Textanaly>cs" * Only!the!ability!to!understand!the!true!meaning!and!rela4onships! ! between!people,!places,!things!and!issues!provide!accurate! * enough!output!to!create!business!wisdom!on!which!companies! * can!take!appropriate!ac4on.! " * " Contextuality " " * Search"analy>cs " " !
  • 10. Content enrichment is the key to FINDABILITY! SEARCH CONTENT STRUCTURED ENRICHMENT INDEX DATA CONTENT ENRICHMENT Text UNSTRUCTURED analytics DATA Text analytics Company specific taxonomy Company specific taxonomy
  • 11. Swedish healthcare region! •  50"000"employees"who"need"various"informa>on" •  Complex"IT"architecture"–"many"content"management"systems" *
  • 12. Textanalytics in the health care region! •  Meta"data"added"to"different"health"informa>on"CMS:s"in"use" •  When"indexing"from"different"external"health"sites"in"order"to" harmonize"with"the"VGR"specific"taxonomy" " "
  • 13. Metadata service – Key words! Text*contains:** tå,"symtom,"diagnos," diagnoskod" Look"up:"tå* Synomyms*and*controlled* taxonomy:** SweMesh,"SnoMed" Suggested*keywords:** stortå,*hallux,*stel*stortå*
  • 14. EpiServer! Sugges>ons " by"the"metadata" services "
  • 15. Contextuality! •  Device"specific" •  Time"specific" •  Geograhipcal" •  Language" •  Role" •  Query"specific" " "
  • 16. Example - Query sensitive contextuality!
  • 19.
  • 20. Social relevance in the querybox! Your recent queries Most popular queries Trending queries tremånadersränta bolån räntehöjning räntetak bostadsrätt riksbanken ”bostadsrätt som säkerhet” räntemarginal bankgaranti bosparblankett fast ränta ”villa som säkerhet” räntebindning femårsränta bolånegaranti Your recent queries = the user´s latest n queries over the last 90 days Most popular queries = the most popular n queries from all of the users in a specific group the last 90 days Trending queries = the n queries, which the last week has been the most popular the last WEEK compared to the most popular the last 90 days (compare Twitters ”trending topics”)
  • 22. Customer Case – Findability intranet! Problem*descrip?on •  Over"50"separate"unit/BA"intranets,"over"4000"collabora>on"sites"globally" * •  Personaliza>on"or"profiling"not"in"use" •  Difficult"or"not"possible"to"target"content"for"end"users" •  Structure"being"too"complicate,"many"separate"services"to"navigate" •  No"common"search" Project*goal Develop"a"concept"for"a"personalised"intranet"solu>on"serving"as"an"everyday" * tool"for"employees"and"improving:"" •  Ability"to"find"relevant"informa>on"and"competences"" •  Collabora>on" •  Knowledge"sharing" •  Communica>on" Findwise*mission •  Add"a"Findability"perspec>ve"to"the"new"Intranet"concept" * •  Align"the"usage"and"implementa>on"of"search"technology"with"the"defined" goals"and"requirements" Technical*pla=orm**SharePoint"2010"and"FAST"for"SharePoint"
  • 23. Search*driven*landing*page* for*collabora?on*sites* Free"text"search"with"query"comple>on" and"Did4you4mean!func>onality" Dynamic"facets"based"on"search"to" allow"filtering"on: " " Organisa>onal"belonging " Type"of"site " Topics"of"the"site" Tags"L"Keywords"added"by"users " Owner " " Sites"recommended"for"the"specific " user."SearchLdriven"personaliza>on " based"on"organisa>onal"belonging, " interests,"behaviour"etc. "
  • 25. Enterprise Findability - Case studies Ericsson – GST! SKF – Find it!
  • 26. Findability Solutions: Ericsson! Business Challenge! •  80"000"employees"who"need"various"informa>on" •  Informa>on"stored"in"hundreds"of"internal"ITLsystems" " * How*can*employees*reach*AND*make*use*of* informa?on*from*one*single*point*of*entry?*
  • 27. Findability Solutions: Ericsson! Findwise Solution! Enterprise*Findability*Solu?on*in*2*parts:* * " 1.* Enterprise"Search"PlaXorm" •  Integrate"and"index"sources"(constantly"added)" •  Web"sites,"collabora>on"tools,"document"management"systems," internal"knowledge"base,"people"catalogue"and"more…" 2.* Enterprise"Findability"portal"web"applica>on" Provides"an"easy"to"use"yet"advanced"and"fast"search"tool!"
  • 29. Findability Solutions: Ericsson! Results and effects! Key"performance"indicators:" •  " Speed" •  Accuracy" •  Collabora>on" •  User"coverage" •  Discovery" •  Content"coverage" " " Measurements"of"performance"indicators"show:" •  Quicker"access"to"informa>on"&"knowledge"L"increased"produc>vity" •  Higher"profit"margins"from"improved"support"to"business"processes" •  One"plaXorm"–"reduced"costs" "
  • 31. Findability Solutions: SKF! Business Challenge! •  40"000"employees"worldwide"(18"000"knowledge"workers)" •  2005:" "Product"centric"(selling"products)" " """"""""Knowledge"engineering"company"(selling"knowledge)" •  Many"ITLsystems"with"stored"informa>on" " * How*can*employees*have*quick*and*easy*access*to* informa?on*and*knowledge*regardless*of*geographic* loca?on*AND*system*for*storage?*
  • 32. Findability Solutions: SKF! Findwise Solution! Enterprise"Findability"solu>on"based"on"the"FAST"ESP"search"engine" " •  Index"structured"and"unLstructured"informa>on" •  Making"all"informa>on"and"knowledge"searchable" •  Customised"modules"–"designed"and"developed"by"Findwise" •  Usable"search"interface" " "
  • 35. Findability Solutions: SKF! Results and effects! •  Success!" •  10"000"unique"visitors/month" •  100"000"queries/month" " " of*users*find*the*search*results** both*relevant*and*useful* of*users*save*?me*in*their*daily** work*due*to*the*applica?on**
  • 37. Summary! •  FINDABILITY" •  Business (needs & goals) •  Information (quality & structure) •  Organisation (process & governance) •  Users (needs & capabilities) •  Techniques"for"intelligent"Findability"solu>ons" •  Relevant search platform •  Text analytics in combination with different taxonomies •  Contextuality – Search Analytics ! •  Result"and"effects" •  Avoid reinventing the wheel •  Find information faster •  Get a more holistic view •  Colloboration •  Creativeness " "
  • 38. Thank you!! Helge"Legernes" Helge.legernes@findwise.com"