2. 14 june - 14 sept Spain Fernando Moros & Yeo Young Suk

3. 1. Introduction 2. The event 3. Management strategies 4. Data compilation 5. Sustainability and Post-Expo 6. Visitors’ impression Q&A

4. 1. Introduction

5. 1. Introduction 1.3. Comparative Yeosu / Zaragoza peninsula peninsula borders 49 million 45 million Country's population Very hot 40 C, but dry weather in summer Mid point of the 2 main cities in Spain. Well connected by rail and road from 2005. geo 300,000 600,000 city's population 5th city ranking Yeosu Zaragoza

6. Promo video: http://www.youtube.com/watch?v=lpN0XosQWPI Virtual visit: http://www.youtube.com/watch?v=bDKoYvVcUnI

7. 2. The event Theme: Water and sustainable development

8. 2. The event Fluvi

9. 2. The event Site http://www.turismodezaragoza.es/ciudad/expo2008/plano.php Thematic pavilions (emblematic permanent buildings): 1. Bridge Pavilion 2. Water tower 20. Aquarium Institutions pavillions (permanent buildings): 19. Spain pavillion 22. Aragon pavilion Participants (105 countries) Thematic plazas (to be removed after Expo): 6. Extreme water 11. Thirst 13. Cities of water 14. Oikos 18. Shared water 7. The Faro NGO's and civil associations: Red Cross, Adena, Oxfam, Citizens initiatives

10. 2. The event Site

11. 2. The event Site

12. 2. The event Site

13. 2. The event Site Arquitecto: Zaha Hadid S uperficie: 7.000 m² Pabellon puente

14. 2. The event Site Torre del agua

15. 2. The event Site Acuario

16. 2. The event Site Aragon pavilion

17. 2. The event Site España pavilion

18. 2. The event Site Pavilions

19. 2. The event Site International Pavilions: Korea http://cronicadelaexpo.es/blog/2008/09/14/el-gigante-de-agua-coreano-una-entranable-alegoria-del-siglo-xxi/

20. 2. The event Entertainment Agenda: http://www.expozaragoza2008.es/Agenda/seccion=768&idioma=en_GB&cal=02092008.do Show Iceberg http:// www.youtube.com/watch?v =L0kJt604J0M&feature=related

21. 2. The event Show Hombre Vertiente http:// www.youtube.com/watch?v =C5U9yOfdutE&feature=related Entertainment

22. 2. The event Show Cirque du soleil http:// www.youtube.com/watch?v =bDdtL2qRIa8 Entertainment

23. 3. Management strategies

24. 3. Management strategies Business centre

25. 3. Management strategies Voluntaries Sponsors Partners +6M (major local banks, Telefonica, Endesa, Acciona, Renault) Sponsors + 2M Media sponsors Content sponsors. Friends of the Expo Marketing and media: Internet Promotional video http://www.youtube.com/watch?v=lpN0XosQWPI Virtual visit http://www.youtube.com/watch?v=bDKoYvVcUnI Education and Culture: Virtual pavilion and The Water tribune http://www.e-waterexpo.com/index.php Tourism across the region: 7 routes for 7 days

26. 4. Data previous year 65% full Hotel ocupation triple than previous year visits to monuments Increase of roads and the use Bicycle use 5M people Bus lineas Expo double than previous year 187,900 touristic bus passengers 20,000 touristic river boat passengers Duplicated in one year Green areas campsite, university, private 25mil beds available 40 mil-80mil beds needed + 40,000 supporters 12,000 Voluntary staff 0 mortal accidents 7M # working hours 5,000 # workers 120M Private investment +1,500 M (additional plan) 700 M Public investment 5,000 Cultural activities mainly nationals. 4% foreigners 7 million visitors Number of visitors 105 Number of countries + 100Ha Parque del Agua 25Ha Extension

27. 4. Data

28. 5. Sustainability Fair trade Hydrogen vehicles Recycled and locally produced materials The metropolitan park of water ( http:// www.parquedelagua.com/vista/index.php ) Business park ( http:// www.heraldo.es/noticias/la_nueva_vida.html ) UN office ( http:// www.un.org/esa/desa / )

29. 5. Sustainability Business park

30. 5. Sustainability Business park

32. Q & A