Here is the list of 5 best social media platforms for marketing in 2022. Choose the platform that can improve your brand image across social channels.

1. Top 5 Social Media Sites for Marketers
Whether you are a seasoned social media marketer or a budding social media
management professional looking to venture into new enterprises,
leveraging social networks can be your big shot to go viral and maximize your
brand’s outreach. Many enterprises rely on social media platforms to engage
with the right people and magnify the effect of their marketing campaigns and
businesses in Singapore are no exception to this. Leading businesses consult the
top social media agencies in Singapore to use social media sites as
their marketing tools.
However, with a barrage of social media platforms available in 2022, finding the
right site to fit your brand image can be a real headache. Luckily, to make things
easy for you and your marketing campaigns, we have researched and compiled
the list of the 5 best social media platforms for marketing in 2022. Dive in and
find out the platforms that can make or break your brand image across social
channels.

2. Leading Social Media Sites for Your Brand in 2022
#1 Facebook (2.9 billion Monthly Active Users)
Facebook is one of the most popular social media networks which is used by
over two billion people. According to the stats, it can be claimed that
approximately 36.9% of people on the planet use Facebook. If you want to have
a presence on social media, Facebook is a reasonably secure pick because more
than 200 million businesses utilise its capabilities and more than 7
million marketers actively promote their business there. Facebook is one of the
most straightforward social media sites because practically all content formats,
including video material, text, photos, and Stories function well there. However,
the Facebook algorithm favours content that promotes meaningful interactions
and conversations among individuals.
#2 YouTube (2.2 billion Monthly Active Users)
Every day, users across YouTube watch one billion hours of content. In addition
to being the second-largest social media platform, YouTube is also the second-
largest search engine behind its parent firm, Google. Therefore, you must be on
YouTube if you are knee-deep into video marketing for marketing your brand.
#3 Instagram (2 billion Monthly Active Users)
Instagram is for those graphic, visual-savvy audience and brands that love to
showcase their product or services through images or videos. Enterprises can
share a bewildering range of media on the app, including Stories, images, videos,
reels, live videos, and longer-form clips on IGTV. When you set up an Instagram
business profile as a brand, you get the chance to deploy detailed metrics for
your profile and analyse the outreach of every post. This equips you with the
capability to plan Instagram updates using third-party applications.
#4 WhatsApp (2 billion Monthly Active Users)
Popular in more than 180 different countries, the messaging app has become a
staple in the lives of every internet user. In the very beginning, WhatsApp was
fundamentally used by users to text their close acquaintances. People gradually
began contacting companies using WhatsApp. Evolved from a mere messaging
medium, the app can be a fantastic way to connect with your audience on a
personal level.
#5 WeChat (1.26 billion Monthly Active Users)
Tencent, one of the largest technology corporations in China, introduced
WeChat in 2011. WeChat began as a messaging programme, similar to

3. WhatsApp and Messenger, but has since transformed into a multipurpose
platform. Users can shop online, pay bills, buy groceries, send money, make
bookings, phone, and more in addition to chatting and calling. You can run
advertisements on WeChat Moments or the official WeChat account.
Additionally, a lot of influencers with a WeChat following might assist your
business reach millions of Chinese consumers.
Word of Caution
Although the aforementioned social media platforms are massive hits among
the social audience, you don’t have to be on every social media site to create a
successful brand. Instead of scrambling to curate a rock-solid brand image on
multiple social media networks, you can focus on a few that drive results.
Unsure how? Well, to begin with, you can always choose to opt for social media
expertise from a leading social media agency in Singapore. Consult the experts
and they can guide you through the crests and troughs of social media marketing
in Singapore.
FAQs
#1 What does a social media agency bring to the table?
The answer is efficiency, results and strategy. Social media agencies integrate a
professional approach to your conventional idea.
#2 Why is social media marketing effective?
Social media marketing is effective due to a multitude of reasons. However,
most brands use social networks to hyper-target clients based on their target
demographics.
#3 What does an SMM agency offer?
They offer a myriad of services ranging from content creation and publishing to
campaign management, account/profile creation and channel-specific social
media services. What are you looking for?
#4 What are the different types of social media marketing?
 Content marketing
 Influencer marketing
 Building followers
 Advertising/sponsorship
 Contributing to forums

4.  Paid media
 Community management
 Review management, etc.
#5 Does social media marketing also include ORM?
Yes, it does but only across social channels.
Sources: https://fenzodigital.com/top-5-social-media-sites-for-marketers/