Msst600 vsa presentation

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Msst600 vsa presentation

  1. 1. the study of visitors<br />Felicia Yu<br />October 7, 2010<br />
  2. 2. Visitor Studies Association<br />“VSA is an international network of professionals committed to understanding and enhancing visitor experience in informal learning settings through research, evaluation, and dialogue.”<br /><ul><li>Founded in 1988
  3. 3. Annual conference
  4. 4. International membership
  5. 5. Publications</li></li></ul><li>What is Visitor Studies?<br />“the process of systematically obtaining knowledge from and about museum visitors, actual and potential, for the purpose of increasing and utilizing such knowledge in the planning and execution of those activities that relate to the public.” (AAM-CARE)<br />Visitor Studies Services<br />
  6. 6. Why Do Visitor Studies?<br />To learn more about the audience<br />Who are they<br />What do they come for<br />What do they take away<br />To better design exhibits and programs for the audience<br />To find out whether intended impacts are achieved<br />To allocate scarce resources more efficiently<br />Carlos Museum, Emory University<br />
  7. 7. Basic Types<br />Marketing research<br />Front-end: planning stages of exhibit or program<br />Formative: development and building<br />Remedial<br />Summative: after exhibit or program is launched<br />
  8. 8. Methods<br />Observation<br />Tracking<br />Timing<br />Conversations<br />Surveys/Interviews<br />Focus Groups<br />FlaviaSparacino, MIT<br />Brown University<br />Kevin Redpath<br />
  9. 9. For Example…<br />
  10. 10. Dena’ina Exhibit <br />Anchorage Museum<br />Front-end study by Beverly Serrell & Associates, 2008<br />Methods: Interviews<br />Findings: <br /><ul><li>Wide diversity in prior knowledge
  11. 11. Some objects more familiar than others
  12. 12. Thought the exhibit was a good idea</li></li></ul><li>Beautiful Science<br />Huntington Library<br />Summative report by Beverly Serrell & Associates, 2009<br />Methods: Tracking and timing visitors,interviews<br />Findings:<br /><ul><li>Visitors lingered a relatively long time
  13. 13. Visitors understood the big idea
  14. 14. Many complimented its beauty, organization, and creativity</li></ul>Serrell & Associates<br />Lacmaonfire.blogspot.com<br />
  15. 15. Natural History Dioramas<br />Evaluation by S.D. Tunnicliffe & A. Scheersoi, 2010<br />Methods: Conversations, interviews, drawings<br />Findings:<br />4 stages of visitor response: identify, interest, interpret, investigate<br />Natural history dioramas can be a useful tool in science education <br />
  16. 16. Skyline<br />Chicago Children’s Museum<br />Summative evaluation by Randi Korn & Associates<br />Methods: observation, interviews, in-exhibit documentation<br />Findings: <br />Nearly all intended impacts achieved<br />Children and adults demonstrated greater understanding of concepts<br />Gyroscope, Inc.<br />
  17. 17. thank you!<br />

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