Ausgewählte Ergebnisse der Publikumsbefragung im Rahmen des Projekts „Public Value goes international“, durchgeführt vom Forschungscenter Journalismus am Institut für Journalismus & Medienmanagement der FHWien der WKW. Weitere Informationen: http://www.journalismusdreinull.at/de/teilstudie-1-publikumsbefragung/

1. INTERVIEWEES’ EVALUATIONS
OF PUBLIC SERVICE MEDIA
1
N = 48
Positive evaluations Negative evaluations
innovative conservative
independent dependent
unbiased biased
distinctive undistinctive
trustworthy untrustworthy
high brand-related quality low brand-related quality
high service-related quality low service-related quality
high person-related quality low person-related quality
many-sided content one-sided content
proper amount of advertising improper amount of advertising
well-off / many resources greedy
too strong position
out of reach
self-referential

2. INTERVIEWEES’ EXPECTATIONS
TOWARDS PUBLIC SERVICE MEDIA
2
Positive evaluations Negative evaluations
innovative conservative
independent dependent
unbiased biased
distinctive undistinctive
trustworthy untrustworthy
high brand-related quality low brand-related quality
high service-related quality low service-related quality
high person-related quality low person-related quality
many-sided content one-sided content
proper amount of advertising improper amount of advertising
well-off / many resources greedy
too strong position
out of reach
self-referential N = 48

3. MEDIA ACCESS AND USE
3
► Classification of interviewees according to preferences
Broadcast-first users
Online-first users

4. MEDIA ACCESS AND USE
4
”Public service
media have the duty
to inform the public
which they more or
less fulfill.”
(m | 62 | high)
“Indeed, ORF offers more
high-quality programs than
private channels.”
(m | 71 | high)
Broadcast-first users are more likely than digital-first users to
attribute expected characteristics to PSM.
“The ORF is a
construction site […]”
(m | 32 | high)