The document provides 5 tips to optimize a LinkedIn profile: 1) Define your professional identity by choosing keywords and niche. 2) Make your headline distinct from your current position. 3) Craft a specific headline mentioning niche, keywords, and location. 4) Keep your headline current to reflect medium-term focus. 5) Test your profile visibility and use it to connect with your target audience and potential clients.

1. 5 “To Do’s” to make your LinkedIn
profile work for you
That you can do right now

2. 1. Define your professional identity
search

3. ● Choose 2 or 3 keywords your next client will use to find you

4. ● Be specific - what’s your niche?

5. ● For example: “social media risk” or “real estate leslieville”
or toronto physiotherapist

6. 2. Your Headline is not your current position

7. ● Make sure these are different

8. 3. Make your headline specific

9. ● Mention your niche

10. ● Include your keywords from #1

11. ● Add geographical area
(if your services are location specific)

12. 4. Keep your headline current

13. ● Change it to reflect your medium-term focus

14. ● “Author of [name of book] available on Amazon July 2015”

15. ● “Founder, Tonic Global: Managing Risk in Social
Media Campaigns - From Strategy to Execution”

16. ● “Founder of TonicU - Launching June 2015
(http://www.tonicglobal.com/tonicu-ebook/)”

17. 5. Test your profile & put it to work

18. ● Search using your own keywords from #1

19. ● What number do you come up in that search?
(Find out how to be #1 in an upcoming post)

20. ● Be a connector - who is your target audience?

21. ● Search using keywords that will bring those professionals up

22. ● Who do those professionals (your next potential client) want to connect with?

23. ● Search using keywords that will bring those professionals up

24. ● For example:
I’m your potential client and I want to meet “Digital Marketing Managers.” :)

25. ● Connect us

26. Thanks!
Email me: fbirch@tonicglobal.com
Add me on LinkedIn: https://ca.linkedin.com/in/fbirch
Sign up for TonicU: http://www.tonicglobal.com/tonicu-ebook/