Explain why keeping abreast of communications technologies is important for a company to expand and succeed? Solution Communication management is the key for the success to any growing or a mature organization. It ensures all the well established functions of the management like planning, organizing, leading, staffing and control. It may be from top to bottom, bottom to top and open channel of communication. A company can utilize the existing as well as new technologies like computer, internet, telecommunications, satellites and many other innovative technologies to manage the business operations in remote areas. A company may get the following advantages through abreast of communication technologies,.