Harry Potter and the Philosopher’s Stone is the first book on the series and the foundation of all other books. Harry Potter and the Philosopher's Stone was published by Bloomsbury on 26 June 1997, the books have found immense popularity, critical acclaim and commercial success worldwide. The novels chronicle the lives of a young wizard, Harry Potter, and his friends Hermione Granger and Ron Weasley.

1. HARRY POTTER AND THE
PHILOSOPHER’S STONE
BY J.K. ROWLING

2. INTRODUCTION
J.K. ROWLING
Born: Joanne Rowling, 31 July 1965 (age
53) Yate, Gloucestershire, England
Pen name: J . K. Rowling Robert
Galbraith
Occupation: Novelist, philanthropist, film
producer, television producer, screenwriter
Nationality: British
Education: University of Exeter (1986,
BA)
Genre: Fantasy, drama, young adult
fiction, tragicomedy, crime fiction
Notable works: Harry Potter series

3. PRODUCT

4. INTRODUCTION
HARRY POTTER AND THE PHILOSOPHER’S STONE
 Harry Potter and the Philosopher’s Stone is the first book on the
series and the foundation of all other books.
 Harry Potter and the Philosopher's Stone was published by
Bloomsbury on 26 June 1997, the books have found immense
popularity, critical acclaim and commercial success worldwide.
 The novels chronicle the lives of a young wizard, Harry Potter, and
his friends Hermione Granger and Ron Weasley.

5. VISION
 The aim behind writing Harry Potter is to provide fantasy solution to
human problems and to improve children’s attitudes towards
marginalized groups.
 As they see Harry and Hermione face discrimination for not having
pure wizard blood, they empathize and become less prejudiced
toward minority groups in their own lives.

6. SCRUM
 Scrum is a framework for project management that emphasizes
teamwork, accountability and iterative progress toward a well-defined
goal.
 Product owner: J.K. Rowling.
 ScrumMaster and Team: Christopher Little and Bloomsbury.

7. HOW IT ALL STARTED
 J.K. Rowling first had the idea for Harry Potter while delayed on a
train travelling from Manchester to London in 1990.
 While on a journey, Her mind started to wander. Suddenly the ideas
for the characters inhabiting a magical world began filling her brain,
starting with Harry Potter and his antics.
 So she did not waste time about penning her thoughts and rather
kept on forming a more concrete idea.
 The same evening, she started penning Philosopher’s Stone the first
of the Harry Potter series.

8. THE REJECTION
 J.K. Rowling book was rejected by 12 publishers.
 Many publishers enjoyed the story, but they didn’t think there was a
market for more children’s fantasy novels.
 Many publishers rejected for all the same reason: it was far too long
for the children’s book.
 The problem with children’s books in 1990s was that the market was
saturated.

9. PROBLEMS WITH HARRY POTTER
 320 pages seemed far too long for children’s book.
 Female author.
 No initial agent.
 Children’s book weren’t assumed to be well enough financially.
 The book itself doesn’t start off that well.
 It was a series.

10. SWOT ANALYSIS
Strengths:
 Unique story.
 Appeals to children and adults.
 Likable author with compelling personal history.
 Series of seven books.

11. SWOT ANALYSIS
Weakness:
 Book length.
 Series of seven books.
 Very “British” story elements.
 Fantasy literature was not currently popular.

12. Opportunities:
 Two audiences- children and adults.
 Would translate well to film.
 Merchandising appropriate.
 Series of seven books allows perpetual marketing.
 Author had been compared to successful writers like Roald Dahl.
SWOT ANALYSIS

13. Threats:
 Copycat books.
 Story leaks over the course of the seven-book series.
 Negative backlash related to dark or frightening elements of the
story.
SWOT ANALYSIS

14. SUCCESS
 In June 1997, Bloomsbury published Harry Potter and the
Philosopher’s Stone with an initial print-run of 1,000 copies.
 UK Scholastic bid $100,000 for the American publishing rights.
 She eventually become the first person on earth to make $1 billion by
writing books.
 Harry Potter series has now sold more than 500 million copies
worldwide and have also given rise to the popular film adaptations
produced by Warner Bros.
 The Harry Potter brand has been estimated to be worth as much as
$25 billion.

15. CONCLUSION
 Willpower.
 One goal.
 The path of greatness has many easy ways out.
 Success is 1% inspiration and 99% perspiration.

16. RECOMMENDATIONS
 Realize that you must evolve into success, this provides powerful insight.
 Clearly define your version of success so you can claim it.
 Write more than unsuccessful writers do.
 Balance your writing life with your reading life for optimum results.
 Replicate the masters and personalize it.
 Make friends with a proofreader or editor.
 Set up website or freelance contractor profile online.